First things first, your supply chain business needs a marketing strategy. Companies of any industry are well used to planning and strategizing for everyday processes and financial plans. None more so than those in the field of logistics and distribution. But all too often, they fail to follow the same principles when it comes to marketing. Here are some best marketing practices, tips, and ideas for supply chain businesses looking to build or improve their marketing strategy.
Supply Chain Businesses Marketing Tips
1. Ensure Your Website is Mobile Friendly
Assuming that you have a website (and if you don’t. So, you should get this sorted as soon as possible), you must ensure it is mobile-friendly. This means that whether people visit your website on a desktop computer. Or on a mobile device like a smartphone or tablet, the website will automatically adjust. So it can be easily viewed and navigated. This is referred to as mobile-optimized content. Studies have shown that more and more B2B buyers are using mobile devices to search for new service providers and products; if your website is difficult to use, you may lose frustrated customers.
Optimizing your website for mobile may include tackling usability issues such as account login processes or inquiry forms. You can use Google Analytics to determine whether people use mobile devices. Or desktops to view your website and which visitors are more valuable to your business regarding conversions. Are there clickable links and buttons to help users find the right content with a tap? So, often visual content is more successful with a mobile audience as it conveys information more quickly.
2. Consider Native Advertising and Influencer Marketing for Supply Chain Businesses
Native advertising is paying to place an article or blog on a relevant website that appears natural and is informative but includes a link to your website. It’s like product placement in films or television; the content isn’t advertising a company or product as it isn’t focused on it. But a natural mention of your service within it may encourage readers to follow the link for more information.
Influencer marketing is when a high-profile person or relevant industry authority endorses your product or company. Influencer marketing can occur naturally, but paying people for their support is possible.
3. Use Video Marketing and Visuals
One of (if not the) most popular marketing forms now is video and visual storytelling. Creating engaging, informative, entertaining, and high-quality videos is a great way to increase engagement with your brand. You could create a step-by-step video guide to your distribution processes so prospective customers can understand your service. In addition, you could even try some lighthearted and topical content to boost awareness of your brand.
4. Embrace Social Media for Marketing Supply Chain Businesses
If done well and via appropriate platforms, social media can be a great fit for supply chain businesses and raise your company’s profile. While it may not seem a natural fit for B2B businesses, Snapchat, Twitter, Facebook, and Instagram are all successfully used by B2B companies through unique content production and promotion.
5. Stick to a Content Production Process
You need a documented content production process that details who is responsible for planning, writing, editing, approving, distributing, and tracking the performance of any content or marketing campaigns you produce.
This will prevent confusion or missed opportunities and will, help the process remain as efficient as possible, and will ensure the quality of your marketing efforts is high. Your marketing strategy probably relies on more than one platform and is delivered through multiple channels, so a strong framework is essential to keep everything on track.
6. Use Professional Writers
If your business doesn’t have access to high-quality writers, you should consider hiring a dedicated content writer for your marketing team or working with freelance writers. Promoting poor and ineffective content will waste time and effort and negatively impact your brand’s reputation. However, high-quality writing and engaging storytelling are crucial to standing out in your industry with the best marketing practices, tips, and ideas for supply chain businesses.
To ensure your marketing process remains as efficient as possible, streamlining marketing tasks with smart automation solutions is key. This approach not only accelerates daily operations but also significantly enhances the potential for personalized communication strategies and multichannel outreach
7. Combine Marketing with Sales
Your sales and marketing activities need to work in collaboration for maximum results. Your sales data and customer information will be vital when producing content relevant to their needs and preferences. You may invest in Sales and Customer Relationship Management (CRM) software to remove some guesswork and streamline your processes.
8. Email Marketing Automation
Automating your email marketing and other marketing activities, such as social media content, can be an effective way to increase the exposure of your content and improve conversion rates. It also removes a lot of administration tasks and reduces manual scheduling time, which means you can concentrate on other elements of the business.
9. Measure ROI
B2B businesses can often overlook marketing in favor of more immediate business concerns, i.e., the day-to-day running of the business and making money. However, everyone in the business must understand and value marketing activities, including senior directors and managers.
The best way to ensure this is the case is to track the results of your activities as closely as possible and calculate the ROI for each campaign. So you need hard evidence that marketing has impacted the bottom line and boosted brand awareness.
10. Content Promotion
Even the best, most valuable content is worthless if it fails to reach your target audience. This may include local, national, and international channels to ensure that content assets have the best chance of success. So finding more clients is key to continued business growth and organization. Those who adopt a considered approach backed by solid processes and ways of monitoring ROI are more likely to succeed.
Concluding About Marketing Supply Chain Businesses
Your supply chain needs a marketing strategy, and that’s not as hard as it sounds. You must take a few steps along the way but do them if you want proper protection. We hope the marketing practices, tips, and ideas for supply chain businesses that have improved their marketing strategy cited in this article have helped you; leave us a comment.
