Video marketing is currently at boom. More than 81% of businesses rely on videos for marketing their brand. And 59% of the professionals choose to watch a video rather than reading a text. All these stats indicate how explainer video marketing is dominating all other types of marketing media.
In video marketing, making communication with your customers is very important. That communication can be quickly done with the help of videos. They are perfect for conveying your message to your consumers.
These videos are engaging, and daily they get many shares and views on social media platforms.
Now, you are about to start making your video. You are excited about it. Well, we don’t want to stop you but take some time to look at these common mistakes that you may do while creating an explainer video.
Making An Explainer Video – Common Mistakes
1. Targeting the wrong audience:
While making an explainer video, the first thing that you have to keep in your mind is your target audience. You must understand your audience likes and dislikes. There is no point in targeting the people between the age of 45 to 60 if your potential customers are students who are going to university.
Following questions, you must ask yourself before making an explainer video:
- What is your product?
- What problem your product solves?
- Which language your audience speak?
So, first of all, do the study your potential customers and then, start making an explainer video. We all know the importance of the characters in explainer videos. Use the power of characters inside your video.
That means, make the characters which represent your customers. In the above case, as your audience is students, insert characters similar to them inside your explainer video. For the creation of the best explainer videos, many efforts are taken behind the scene.
2. A bad script:
The second mistake that businesses do while making an explainer video is not writing a real script. A well-written script leads to the creation of perfect explainer video.
We can say that everything depends on the script. You can hire scriptwriters to write a script for you, or you can write it yourself.
But, while writing a script, you must know about your product, how to sell it. Your script must not look like a sales pitch. You can also use story-telling while writing your script.
3. Over-using animations:
Animated explainer videos are great for selling your product or service. Most of the professionals often try to add the animation above a specific limit inside the video.
The animation is not bad, but if you overuse it then, your video can’t adequately convey your message. So, use the animations whenever it is required. in addition to the animation as per your storyline.
4. Don’t make a long explainer video:
How many of you think that long-video work? The length of your explainer video must be between 60 seconds to 90 seconds. And many big companies ensure to create an explainer video of this length. Your video must be short and engaging.
Long videos of 5 to 10 minutes can be used for showing the demo of your product or software. You can also use long-explainer videos for tutorials and training.
5. Taking about the features:
The features of your product are essential for you and your customer, but in fact, people are more interested in knowing the benefits of your product.
Instead of talking about the features, talk about the benefits. If people understand the benefits of your product and how your service can solve their problem, then they are going to make a purchase.
Also, try to add a call to action inside your video. Call to action means texts “get access”, “buy now”, “get a free copy”, etc. These call to actions can increase your conversions and boost your revenue.
6. Not delivering value on your explainer video
When it comes to selling your service or product, you have to understand the importance of providing value. Give value first and then, make a pitch.
For example, if you are selling a weight loss supplement then, first creates videos on “how to lose weight”, “weight loss diet”, “best weight loss supplements”.
Once you have made videos on the above three topics then, you can make a sales pitch for selling your weight loss supplement. You can use this strategy for selling any product through explainer videos.
Delivering value through an explainer video is essential if you want to do long-term business. Everyone can make an explainer video, but now everyone can give you a lot of unique value that you can provide.
7. Avoiding professional voiceover:
Voiceover is another crucial factor that decides the success of your explainer video. A professional voiceover is a must for marketing any business through an explainer video.
The voice must have a high tone at the important words. The speech rate of the voiceover artist must be understandable.
Also, give attention to the native language of your customers. Let us say if your customers live in Spain then, Spanish will be their first language. So, now hire someone who can speak Spanish fluently.
8. Forgetting to add music:
Music can make your explainer video a superhit. Or it can also make your video a flop.
We, humans, love music. Pleasant background music can make your video positive and can help you in selling your product. But don’t just add music. Also, try to add some humor inside your video. Don’t make an explainer video that can make your viewers serious. A crispy and engaging explainer video can be created using proper music.
9. Taking help from a poor-quality explainer video company:
Some times, businesses take advice from explainer video companies that deliver very poor-quality explainer videos.
Finding a company that creates a perfect video for your business is a quite challenging task. Before dealing with any company, make sure they have a good portfolio and positive reviews on their website, Facebook pages and on other different platforms.
By the way, various tools can help you in creating explainer videos. If you have very less amount of money to invest, then, try different tools like Moovly, Animaker, Easy Sketch Pro, etc. Almost all the explainer video creation tools cost less than $100.
But if you are a big company, then it is worth to take help from professional animators, designers or from large companies in the video industry.
Less use of creativity:
Everyone among us is creative in different areas. But, not all of us use creativity. An innovative and unique explainer video will help in raising brand awareness. Almost all the big brands in the world are using creativity to grow their business continuously.
So, use creativity inside your video and make it one of your best creation. You can revise your video many times until you get satisfied with its quality.
Final Words About Explainer Video Making
Thus, these are some mistakes that you can avoid while creating an explainer video. A stunning and excellent video can skyrocket your business. Hence, focus on the content, its quality and deliver value through your explainer videos.
Chehak Wadhwa is a Creative Head at webdew and has an intensive 10+ Years of Experience in Designing & Animation. She has produced 500+ Videos with her team including some of the well-known brands in the market like UBER, Microsoft, T-Mobile, Calendar etc.