10 Must-Have Features Of A Great Website Builder

In this article, we'll explore the 10 most have features of a website builder to create a website easily and quickly without coding needs

By Claudio Pires
Updated on July 25, 2022
10 Must-Have Features Of A Great Website Builder

A website builder refers to a program or platform enabling you to create a website easily and quickly without the need for technical coding or programming knowledge and skills. Website builders usually have a drag-and-drop feature so you can customize web page elements with layouts using templates. In this article, we’ll explore the teen most have features of a great website builder.

10 Must-Have Features Of A Great Website Builder

Elements Of A Website Builder

If you want to establish your online presence, you need to know the essential features of an excellent website builder so you can present your content, marketing message, and brand offerings to help accomplish your business goals. 

Below are the must-have features of a great website builder: 

1. Easy-To-Use Interface 

Great website builders have an easy-to-use interface, so you can easily control every aspect of website presence. Whether you want to create a simple portfolio website, community forum, membership website, social network, or e-commerce store, a user-friendly website builder will go a long way. 

2. Great Customization Tools 

They also have thousands of high-quality themes for your website design. The best website builder offers plenty of customization tools with the ability to map locations and add social media buttons and testimonial sliders.  

You’ll also find a great website builder guided by artificial design intelligence (ADI) wizard, allowing you to create a customized web design and personalized content and images. An ADI website builder is powered by artificial intelligence, enabling you to have a great website without any HTML code writing. 

3. Free And Paid Plans: Must-Have Features Of A Website Builder

You can take advantage of free plans or trial accounts to test drive before making a final decision. Free plans usually have limited features, storage, and bandwidth. If you want to benefit from your chosen website builder, you can upgrade to a premium plan. 

4. Professional Website Templates 

A great website builder has many professional website templates you can choose from. You can customize each web page design and add unlimited web pages. In addition, their templates can be customized for various devices such as desktops, laptops, tablets, and smartphones, making your website screen-friendly and mobile-friendly. 

5. Wide Array Of Plugins 

Plugins are like apps to help boost your website’s flexibility, and they come in free or paid versions. Third-party app developers create some plugins. You can use these to create an intuitive user experience (UX) design to attract more people and let them engage in your website. 

You can add other features and functionality such as the following: 

  • Contact forms 
  • Photo gallery  
  • Third-party marketing tools  
  • Analytics tools  
  • Social media tools  
  • Live chat

6. SEO Tools: Must-Have Features Of A Website Builder

Search engine optimization (SEO) optimizes your content to help increase your ranking in results pages. A great website builder has powerful SEO tools to help ensure your website gets the highest ranking in search engines. 

Here are the advantages of choosing a website builder with SEO tools: 

  • Firstly, improves your website’s visibility 
  • Secondly, increases readability of your content 
  • Increases your website’s unpaid or organic traffic 
  • Finally, boosts your digital marketing strategies 

Choose a website builder that’s compatible with major web hosting services for easier integration and website monitoring. When you find a website builder that’s fully hosted, it means you don’t have to pay extra money for making your site appear on various servers.  

8. Security Features  

Website builders offer plans with a free business email address and domain name, as well as autosave, backup features, and other website security solutions. 

Most also offer security plugins. They provide a free dedicated secure sockets layer (SSL) certificate for both free and paid plans. In this way, you’d have peace of mind knowing your new website is a hypertext transfer protocol secure (HTTPS) site. It ensures encryption of all information on your website, especially sensitive customer data. 

9. Good Customer Service 

Choose a website builder offering 24/7 customer support. In this way. So, you’d be able to help anyone at all times. Customer support services may include email, chat, or phone support services. 

10. Translation: Must-Have Features Of A Website Builder

A great website builder can be fully translated into different languages. So, making multilingual website creation a lot easier.  

Look at the benefits of a website builder with translation capabilities: 

  • Firstly, scale your business across different countries  
  • Secondly, broaden your customer base with more bilingual or foreign users engaging with your website 
  • Increase your sales because of gaining more prospects and customers 


In conclusion, a great website builder enables you to create an appealing, functional, fast-loading, secure, and responsive website. Most website builders have an intuitive drag-and-drop user interface. In addition, you can create and customize page layouts. Keep all these features in mind when choosing your website builder for a successful online presence.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.