The first thing you need to know about content marketing is what it is. Content marketing is an online marketing strategy for getting your brand out into the market. Whether you are trying to earn popularity points for a website, video, book or even person, you need to employ the power of content marketing. Online content includes, videos, images, animations, articles, webinars, podcasts and lots more.
The most important aspect of content marketing is being able to educate your readers and provide them with the most valuable content. As long as your content adds value to the reader (or viewer), you will keep your audience interested and coming back for more. Always remember to be active on the platforms you submit your content to.
Create value with useful content
Useful, intriguing, entertaining content that engages your audience and builds genuine value.
Blog content is known to drive business growth and expansion. Businesses that blog regularly receive 77% more traffic and 97% more links coming to their sites than those businesses that don’t blog.
Content published on social media channels increases visibility while engaging your market.
Leverage social media to engage more digital customers
Welcome to the era of relationship marketing. Social media is ideal for engaging customers and building rewarding relationships.
Above all, social media requires an investment of human resources. You will need to manage your online social community and of course possess the requisite skills to engage with them. The payoff is that social media sites provide access to a huge audience. Social media provides the channel to develop meaningful relationships with your target audience.
Optimize your content for search
95% of purchases begin with search engines.
When you properly optimise your website and it’s content for search engines, you will improve your ranking, provide evidence of trust and drive more organic traffic to your website.
Leverage tool like Moz and WordPress SEO to optimize your website content.
Launch the power of social advertising
Social adverts turn visitors into customers. Paid social adverts reach those users who are most likely to purchase.
Here is how to use it:
Create and publish useful content your customers need to know about. Publish and selectively promote your content on social channels (Facebook, Instagram, etc.) Define your target audience (those who want to know about your promotions). Apply behavioural and demographic filters to your audience Capture leads via your landing pages on your website. Build remarketing audiences by tagging site visitors with a cookie. Serve hyper-focused adverts to previous site visitors.
Create more value with content offers
Premium content offers such as free eBooks or email courses generate three times as more leads as traditional “outbound” marketing and they cost 62% less.
Exclusive memberships and newsletters offered at zero charge to build value to your digital reputation.
Get things moving with calls-to-action
You must ask people to do what you want them to do. If you don’t ask, you don’t get.
70% of businesses do not have calls-to-action on their home page. This makes it almost impossible to convert visitors into customers. Guide your visitors to the places that you want them to go so they will do the things you want them to do.
Convert visitors with landing pages
It is crucial to create a “full-circle” marketing strategy to establish goals and execute tactics to reach those goals.
A proper online marking campaign offers visitors something valuable and then guides them through the purchase decision process.
A website landing page is the necessary tool used to guide would be buyers. A compelling call to action with a lead form brings them closer to the sale and closer to your goal of growing your business.
Build your email list with opt-in offers
Building your email list is vital to growing your business. People who find value in your product or service want to hear from you. They may not be ready to buy but if they are on your list you can maintain a flow of useful information so that when they are ready to buy, you are the one that they will choose.
Whether you like them or not, pop-ups do work. Offer a free, super helpful eBook compiled from a few of your blog posts in exchange for your visitors email addresses.
Encourage employee participation in content creation
One of the challenges to company growth is creating enough relevant content that customers either need or want to engage with it.
Taking a collaborative approach to these challenges often produces outstanding results. You also have the best “brand experts” at your fingertips, so use them.
Engaging your employees in content creation with broaden your reach. Employees possess the knowledge your customers need and their seasoned expertise will foster more trust than any advert you will ever run.
Boost your sales with email marketing
Email marketing is consistently voted the most effective marketing channel. Every dollar spent on email marketing has an average return of $44.25.
Once you have taken the action to build your list, it is time to reach out to your fan base with offers. But not all email marketing is created equal.
Spice up your email marketing so that your customers will get excited about opening it. Do something different that keeps them coming back for more and refer people your way.