The use of social media for business purposes has become more of a necessity. We’ll explore the 10 types of visual content that you need for social media. Every other influencer or marketeer wants to maximize the number of likes, shares, and engagement that they get on their posts so that they can increase their overall reach among the audiences. The increasing availability of graphic design software tools, along with several digital marketing courses swarming up the internet, shows us that this a very relevant skill to work on in the coming years and especially in the year 2020.
Types of Visual Content You Need for Social Media
However, the content that you are posting and advertising on your Social Media is a representation of you and your brand. It is vital to have some background to the work that you are posting and for it to be relevant in terms of its context. A poorly formatted, non-compelling, and unrevised post can backfire on you and your brand, throwing your hard work and effort down the drain. Things that go online once tend to stay online somewhere hidden in some archive even if you delete them from their source.
Customizing your visual content and websites help you stand out among your competitors and give you an edge in increasing your market share and online presence. To make sure that you put out the visual content that will gain you the maximum traction, we bring you a list of 10 types of visual content that you need to put out on your social media to up your game and make your content go viral!
When you think of visual content the word that seems synonymous to it is an image or picture. Without any doubt, images are the leading runners in your social media content strategies. Photographs and images use a lot of colors, which can be particularly eye-catching and resourceful in visual marketing. It can add the necessary colour pop to social media feeds, especially for Instagram.
You must have noticed that most businesses or even personal profiles on Instagram maintain a color theme throughout. It increases the aesthetics of your feed, making it more lively and captivating. Apart from that, it also sets a tone for your brand as well. You can incorporate your brand colors in the feed and make sure that the audience gets familiar to them. That way, they will remember it as well and associate the colors with your brand.
Moreover, pictures and images tend to become the face of your brand and can influence people to buy your product or service as compared to some others. They transmit your core message to the audience quickly and are also said to be SEO-friendly. The importance of SEO can be considered equivalent to success. So use pictures to ensure that your content remains search engine friendly.
The best part is that there is always room to experiment in pictures where you can play around making different edits or collages with the help of graphic designing software. Again, for the Instagram feed, you can break the image over a grid of 3, 6, or 9. That would genuinely captivate your audience’s attention.
Video is the new content king nowadays. Sure, an image is memorable. However, multiple images curating a story are even more retention worthy. Videos tend to be eye-catching and grab one’s attention immediately. It is also noted that videos tend to be shared more than images, which means you will be missing out on significant business if you don’t use this visual content on your profiles or websites.
What’s more, is that videos can be personalized as well. Your movements and gestures in a video can convince the reader better than a static image. It can also be used to incorporate other elements like graphics, texts, or animations.
Videos increase customer retention and increase the engagement on all your posts. Moreover, they have the powerful ability to engage the customers by building emotional connections with the audiences, which are said to work in favor of your brand loyalty. Videos, similar to pictures and images, are extraordinarily SEO-friendly, and it is an art to create video content that can achieve the benefits of SEO.
An essential aspect of good content creation is imparting information. A crucial way of ensuring that your brand is helpful to the audience and adds value to their knowledge is through infographics. They can put information concisely and precisely, which is easier to understand for the viewer. When it comes to representing any data or statistics to the audiences, it is more efficient to use graphics rather than just writing the numbers out there.
Infographics are more comfortable to share and can put complex information into a more digestible form. Essentially, it helps the audience in remembering the essence for a longer time than reading a report or article. It is also more likely to stay etched in their memories, mainly if you use colors and graphics to captivate them.
4 Call-to-actions (CTAs)
A call-to-action is a way to make your audience do something (add your product to the cart or like, share or follow something) after you have successfully made them see your content. It is a crucial element to be used for any business. You can create good content, but if you follow it through with a call to action button, it presents a chance for your audience to purchase something from your business.
You can try and use unusual fonts and imagery full of color to influence your audiences and improve the likelihood of them taking action. CTAs are particularly useful while advertising for some sales or exclusive offers. Their placement is crucial too. So you must ensure that they are placed where they can create a bigger impact.
5 GIFs and Memes: Types of Visual Content for Social Media
Memes and GIFs are the most viral forms of Visual Content that this decade has seen. People of all ages tend to enjoy a good laugh, and memes and GIFs often serve that purpose. Memes are usually better suited to light-hearted content and gain a lot of attention. Especially from younger audiences. What’s best is that it appeals to the millennials and Gen-Z better than any other form of content. In today’s fast-paced world, where most of the content is aimed towards millennials, it is advisable to use memes and GIFs.
GIFs are more multipurpose and can be for both corporate and social engagements. The pictures are a very engaging form of visual content and are often by Social Media giants such as Facebook and Twitter.
Tutorials can include step by step instructions for anything and everything. These may come in the form of videos, images, text, or a combination of all three.
This kind of visual content leaves lots of room for creation and innovation on the part of the creator. It also adds value to your audience, elevating your brand’s presence. Nowadays, you can create tutorials on a lot of things. From cooking tutorials to DIY projects, you can cover anything that goes with your brand voice.
Screenshots are an excellent resource for resolving a problem or simply sharing a picture to explain in addition to what is in the description. They can be accommodating to illustrate instructional content or showing reviews on services by consumers. And in particular, showing positive reviews to customers can increase your customer influence.
8 Quizzes and Visual Puzzles: Types of Visual Content for Social Media
Engagement with the audience is likely to be high. If you get them to take quizzes and puzzles about your products and services. They can be a creative way to bring clarity to knowledge about your product. Which may otherwise be too abstract. Once people relate to a product, they are more likely to buy it.
9 Data Visualization
In the cases where you have heavy and dense data to present to your audiences. Data visualization, and graphically representing data accurately is very important. It is best to use data visualization to describe facts, figures, and extrapolations.
Audiences may be looking for specific trends and patterns, and seeing raw data would only overwhelm them. However, graphs, charts, maps, and diagrams, etc. can help improve your brand’s reflection in the eyes of the audiences.
10 Drawing and Comics: Types of Visual Content for Social Media
Drawing and Comics tend to be slightly different from memes because they usually use brand palettes. So, typography, and other visual cues, altering and aligning your work with your brand correctly.
Using quotation in your drawings or having stories curated via comics can help you build an emotional connection. With your audiences, helping you create a more meaningful impact. Accompanying your pictorial quotes with appropriate hashtags can boost your social media engagements by a mile.
Amp Up Your Social Media Game!
So, if you want to elevate your brand and create buzz around it, it’s time you adopt these practices. As mentioned above, they will help you increase your audience. More audience means more growth for your business. Besides, creating engaging content also ensures consumer retention, which will help you maintain the longevity of your brand. These ten types of visual content will keep your content diversified, helpful, and engaging.