11 Free SEO Tools Everyone Can Use

Best free SEO tools that everyone can use to grow the page rank, site authority & boost optimization efforts in this top list

Updated on August 4, 2023
11 Free SEO Tools Everyone Can Use

In this article, we’ll share 11 of the best free SEO tools that everyone can use to grow the page rank, site authority & boost optimization efforts in this top list. You understand the importance of having a strong online presence.

That’s why you put so much effort into perfecting your website so that it is now the greatest website in the history of websites (maybe not quite, but you’re entitled to be biased). Now that it’s finally live, all you expect to do is sit back and watch the traffic come in. Except… it doesn’t. That’s bec

ause, well, no one knows that your site exists! And really, why should they?

If you want to learn more about scraping which is a great tool for data gathering, read more about our scraping tool here.

As of this year, there are some 1.94 billion active websites on the internet. So your job is not only to have a-Rockin’ website, but you also need to help the billions of internet users find your site. That’s where Search Engine Optimization (SEO) comes in. There’s no denying it. SEO is an exceedingly challenging aspect of digital marketing to master.

11 Free SEO Tools Everyone Can Use

There’s technical SEO, on-page SEO, keyword research, analytics, and much more to consider. But never fear. Many tools already help you wade through the not-so-transparent sea of SEO metrics and Search Engine Result Pages (SERP). I’m not exaggerating when I say many. 

Literally, hundreds of tools are available out there, but for this listing, we focus on three criteria.

The tool must be free, fast, and easy to use. Hopefully, one (or all) of them blow you away and ends up becoming an integral part of your marketing toolkit as you work to optimize SEO implementation for your restaurant website, dental signup page, or any other endeavor!

Scout Suggest

A free research tool for Google Keywords. It quickly generates thousands of long-tail keyword suggestions and helpfully clusters the ideas into keyword groups that make good starting points for article ideas.

It has many prompts to generate keywords for questions, comparisons, and research terms. Check the best free SEO tools that everyone can use to grow the page rank, site authority & boost optimization efforts in this top list.

Enter your seed keyword + generate thousands of totally unique keywords and phrases from hundreds of modifiers. This is a great way to tease out from Google the actual questions and phrases people are typing to Google, giving you a far more specific set of results. And the more specific you can get, the more likely you are to rank on the first page.

Google Analytics

First off, you need to understand that when it comes to SEO, Google is king. This automatically makes Google Analytics your leading data source for high-quality, detailed data about website visitors, location, traffic, demographics, etc.

This tool can track pretty much all of the traffic your website receives. So you should learn to take full advantage of the insights it provides, e.g. by knowing what terms people searched for that lead them your web pages, you’ll be able to optimize the keywords you use.

Google PageSpeed Insights Fee SEO Tools

Google PageSpeed Insights lets you check the speed and usability of websites across multiple devices. You simply enter the URL and this tool does the rest. It notes the loading time and performance while also identifying potential areas of improvement that would result in faster speeds.

Web browsing on mobile phones is the new default. PageSpeed Insights’ ability to analyze mobile results and grade things like tap targets and font sizes can play a key role in helping you you optimize web pages for mobile viewing. Check the best free SEO tools that everyone can use to grow the page rank, site authority & boost optimization efforts in this top list.

Google Search Console 

Google Search Console, formerly known as  Webmaster Central, is yet another tool, courtesy of Google, which provides invaluable insights on your SEO metrics.

It can assess keyword and URL performance, highlight problems in need of troubleshooting, promote Google user-friendliness, monitor indexation issues, improve mobile usability, update sitemap status and the list goes on. 

Their Webmaster Guidelines are also basically the holy grail of SEO, so you owe it to yourself to regularly make use of it.


Browseo was launched since 2012 but still remains relevant today. It analyzes your HTML code to show you how your website looks like when a search engine visits your page. It consolidates details like server response codes, redirects, contents of headings, and meta information to apply focus on the underlying structure and specific search terms.

The SERP preview also shows a snippet of exactly how your site appears in the search results and can aid with identifying titles and meta descriptions that could be improved.

Ubersuggest Free SEO Tools Top List

Neil Patel’s Ubersuggest is a great keyword research tool showing longtail variations you should try to integrate for higher page rankings. As with many good web scraping services, it scraps data from Google Ads Keyword Planner and then ranks by popularity and search difficulty based on the keyword you’re interested in.

The tool can also filter out irrelevant keywords from search results and provide domain metrics based on inputted URLs. Talk about handy!

Keywords Everywhere

Keywords Everywhere is a free browser add-on for gaining information on keywords related to your industry. It can show search volume, cost per click, and competition data from 15+ websites.

These include major players like Google Search, Google Trends, Amazon, eBay, Answer The Public, Bing, YouTube, Etsy, etc. It’s easy to use and saves you time researching and comparing keywords on different platforms. The tool also recommends related keywords and allows you to bookmark your favorite ones for later.


This keyword research tool is responsible for scraping the Reddit network of communities to find the most common keywords people use on specific pages and topics (or subreddits).

All you need to do is specify the word you’re interested in (plus ideal timeframe) and the tool gets to work checking through all existing titles and comments. Up to 500 useful keywords can be extracted with accompanying search volumes derived from Grepwords.

Answer the Public: Boost Optimization Efforts

Answer the Public is another keyword research tool that allows you to input your keyword and follow up by fetching popular queries people ask online. A graphic with questions and phrases people use when they search for a particular keyword is conveniently generated.

Content marketers can then gain a better understanding of the concerns and desires of the audience they’re hoping to target more effectively with relevant content. Keyword suggestions using “versus,” “like,” “with” and other prepositions are just another unique perk of this question scraper tool.

MozBar Fee SEO Tools

The MozBar is an extremely useful extension that can generate instant metrics on-page elements and page attributes for any website you visit. Page Elements refer to the appearance of on-page SEO, e.g. title, description, H1s, etc.

Page attributes are more backend onsite optimization features like robots and load time. The tool also allows you to access and compare link metrics across pages while viewing any SERP. This ability to quickly assess page authority and domain authority are truly good. Check the best free SEO tools that everyone can use to grow the page rank, site authority & boost optimization efforts in this top list.

SEOQuake: SEO Tools To Rank Better

SEMRush’s SEOQuake is another popular free SEO tool add-on. That helps you save time and energy by providing a variety of useful SEO parameters such as PageRank.

Alexa rank, backlinks, and keyword density. You can use the graphs as a quick SEO audit tool to depict volume, location, traffic history, etc. The cheat sheet/ diagnostics feature enabling a bird’s view of potential issues. Likely to impact a specific web page or website. At large to help you find fixes before modern search engines lose faith.

Animalz Free SEO Tools

This new content optimization tool works by scanning your Google Analytics account. In order to pinpoint any web pages suffering from “content decay”. They then offer content refreshing best practices to save time and increase your traffic.

Instead of writing an entirely new article, they help you optimize existing ones that are losing traffic. This could be really useful if you have a struggling blog that you’ve been meaning to revamp.

So in the wise words…

In conclusion, this is the best free SEO tools. Of poet George Herbert, “Do not wait; the time will never be ‘just right’. Start where you stand, and work with whatever tools you may have at your command. Better tools will appear as you go along. In addition, you can use this advice on your SEO journey to great marketing.

After experimenting and finding which free tools and tips drive the most traffic to your business’ website, you can move on to the realm of paid tools. Happy Optimizing! — Uwe Dreissigacker is the founder of online invoicing software InvoiceBerry & also offers free invoice templates to businesses.

Small businesses and sole traders can create, send, and manage their invoices, quotes, and credit notes with the tool. In his free time, Uwe travels the world and enjoys experiencing different cultures