15 Steps To Improve Employee Satisfaction and Engagement With Sentiment Survey

Learn how to improve employee satisfaction and engagement top steps using a sentiment survey for the success of any organization

Updated on February 21, 2024
15 Steps To Improve Employee Satisfaction and Engagement With Sentiment Survey

Employee engagement and satisfaction are critical factors for the success of any organization. When employees feel valued, heard, and motivated, they are more likely to be productive, loyal, and contribute to a positive work environment. One effective way to gauge employee sentiment is through conducting employee sentiment surveys. In this article, we will discuss the steps to conduct an effective employee sentiment survey that can help boost engagement and satisfaction in the workplace. Learn how to improve employee satisfaction and engagement top steps for using a sentiment survey.

Set Clear Objectives

Before conducting an employee sentiment survey, it is important to establish clear objectives. What do you hope to achieve with the survey? Are you looking to measure overall employee satisfaction, identify areas for improvement, or evaluate the impact of recent changes?

Defining your objectives will guide the survey design and ensure you gather the right data to address your organization’s specific needs.

Design the Survey

Designing an effective survey requires careful consideration of various factors: Learn how to improve employee satisfaction and engagement top steps for using a sentiment survey.

Question Types: Employee Satisfaction Sentiment Survey

Choose the right question types to gather relevant data. Include a mix of closed-ended questions (e.g., multiple-choice) and open-ended questions to allow employees to provide detailed feedback. Closed-ended questions help quantify responses, while open-ended questions provide valuable qualitative insights.

Keep it Concise

Long surveys can lead to respondent fatigue and reduced participation. Keep the survey concise by focusing on the most important areas of inquiry. Aim for a survey that can be completed within 10-15 minutes.

Use Clear and Unambiguous Language

Avoid using jargon or complex terminology that may confuse employees. Ensure that questions are straightforward and easy to understand. Pilot testing the survey with a small group of employees can help identify any potential issues with clarity.

Anonymity: Employee Satisfaction Sentiment Survey

Guaranteeing anonymity encourages employees to provide honest and candid feedback. Assure participants that their responses will be kept confidential and separate from their identity.

Select a Survey Platform

Choose a survey platform that suits your organization’s needs. Many online survey tools provide user-friendly interfaces, customizable templates, and data analysis features. Consider the size of your workforce, ease of administration, and data management capabilities when selecting a platform.

Communicate the Purpose and Importance

Transparency and clear communication are vital to ensure high participation rates. Explain the purpose of the survey and emphasize the importance of honest feedback.

Clearly communicate how the survey results will be used to drive positive change within the organization. Address any concerns about anonymity and reassure employees that their input is valued.

Set a Realistic Timeline: Employee Satisfaction Sentiment Survey

Establish a realistic timeline for the survey process. Determine the start and end dates, allowing sufficient time for employees to complete the survey. Consider the availability of employees, avoiding peak work periods or holidays that may impact participation rates. Communicate the timeline in advance to ensure everyone is aware of the survey period.

Launch the Survey

Launch the survey using your chosen platform. Distribute the survey link via email, and provide clear instructions on how to access and complete the survey. Consider sending reminder emails to employees who haven’t completed the survey to maximize participation rates.

Analyze and Interpret the Results

Once the survey period ends, it’s time to analyze the data. Most survey platforms provide built-in data analysis tools, allowing you to generate reports and visualize the results. Look for patterns, trends, and common themes in the responses. Identify both positive aspects and areas that require improvement.

Share the Findings

Transparency is crucial in demonstrating the value of the survey and building trust. Share the survey findings with all employees, highlighting the key takeaways. Learn how to improve employee satisfaction and engagement top steps for using a sentiment survey.

Consider presenting the results in a visually engaging format, such as charts or infographics, to enhance understanding. Discuss the outcomes in team meetings or through company-wide communications, addressing specific areas for improvement and outlining action plans to address the identified issues.

Encourage an open dialogue and provide an opportunity for employees to ask questions or share additional feedback based on the survey results.

Develop an Action Plan: Employee Satisfaction Sentiment Survey

Based on the survey findings, develop a comprehensive action plan to address the areas that require improvement. Involve key stakeholders, such as managers and department heads, in the decision-making process.

Prioritize the identified issues and develop specific strategies and initiatives to address them. Assign responsibilities, set deadlines, and track progress to ensure accountability and implementation of the action plan.

Communicate the Action Plan

Once the action plan is finalized, communicate it to all employees. Clearly outline the steps that will be taken to address the identified issues and improve employee engagement and satisfaction.

Reiterate the organization’s commitment to creating a positive work environment and emphasize the role of each employee in the process. Encourage employees to provide ongoing feedback and suggestions to refine and enhance the action plan.

Implement the Action Plan: Employee Satisfaction Sentiment Survey

Execute the action plan according to the established timeline. Monitor progress regularly and make any necessary adjustments along the way.

Encourage managers and team leaders to support the implementation efforts and create a culture of continuous improvement. Regularly communicate updates and milestones to keep employees engaged and informed about the progress being made.

Conduct Follow-Up Surveys

Employee sentiment is not static, and it’s important to track changes over time. Conduct follow-up surveys periodically to assess the impact of the implemented initiatives and gauge employee satisfaction levels.

Comparing the results with previous surveys will help measure progress and identify any new areas that require attention. This iterative process allows organizations to continually adapt and improve their strategies for boosting employee engagement and satisfaction.

Take Action on Feedback

Collecting employee feedback through surveys is only beneficial if it leads to tangible actions. Actively listen to the feedback provided by employees and take appropriate actions to address their concerns and suggestions.

Involve employees in the decision-making process whenever possible, empowering them to contribute to positive changes within the organization. Demonstrating that their feedback is valued and acted upon will further enhance employee engagement and satisfaction.

Monitor Key Metrics: Employee Satisfaction Sentiment Survey

Apart from survey results, organizations can track key metrics related to employee engagement and satisfaction. This can include indicators like employee turnover rates, absenteeism, productivity levels, and employee performance.

By monitoring these metrics, organizations can gain insights into the overall health of their workforce and identify any areas of concern that may require attention.

Celebrate Successes

Recognize and celebrate the positive outcomes resulting from the survey and subsequent initiatives. Acknowledge and appreciate the efforts made by employees and teams to improve engagement and satisfaction. Celebrating successes not only boosts morale but also reinforces the organization’s commitment to creating a positive work environment.


Conducting an effective employee sentiment survey is a powerful tool for boosting engagement and satisfaction in the workplace.

By following the steps outlined in this article, organizations can gather valuable insights, address areas for improvement, and foster a culture of open communication and continuous improvement.

Remember, employee sentiment surveys should not be treated as a one-time event but rather as part of an ongoing process to ensure employee engagement and satisfaction remain a top priority within the organization.