First of all, what is your brand identity? and about your brand visually? It’s all about how your clients perceive you. A lot of people will make the analogy between a brand and a person. Basically, your brand is a kind of a friend to people. Instead of looking at your audience as a bunch of clients whose attention you want to attract, focus on that one, perfect individual that is the ideal target for your brand.
3 Awesome Tactics To Improve Your Brand Visually
So, as far as friends go, what you need to do is make a positive impact on their concept of who you are. If you have the same values, make their lives somehow better, and do it in a consistent manner, you are going to earn some long-lasting friends.
This is where the importance of visuals kicks in. They are your way of presenting what kind of friend you are. Let’s say that you run an Instagram page. If it is full of photos that show satisfied employees doing their jobs at your office, people will tell how important it is for you to create a positive workplace and make sure everyone feels “at home”.
Furthermore, visuals suggest particular ideas, so even the colours, fonts, and sizes that you choose affect how your audience perceives you. There is a lot of psychology involved when it comes to presenting yourself to your audience and brand visually. This is why visuals are extremely important for branding, and in this article, we are going to discuss three amazing tactics that you can use to improve your brand in that manner.
Figure out how to visualize your brand personality
The first step is to determine your audience. It’s pretty simple – if you don’t know who you are creating the message for, then how can you possibly know what you need to say? So, get down to the specifics of whose attention you want to attract. Make a list of the little things such as gender, age, location, occupation, income, education, and so on. All of these are highly dependent on what kind of products or services you are offering.
The next step is to comprehend how to provide value to your clients. Why do people buy your product from you? What kind of need do you fulfil for them? Are you someone giving advice to people, or an entertainer?
According to these two aspects, you can determine how to visually present yourself. The fact is that your online brand personality is the first thing that most of your clients are going to come in contact with. So you need to create a visually appealing and appropriate presentation of who you are. A text does say a lot about you, but the fact is that people are visual beings, and respond a lot better to visual cues. So paint your brand visually the way you want it to be seen. Do you want to go wild with colours and present yourself as energized and entertaining? Or do you want to be rigorous and serious, showing off professionalism? In the end, it’s all about the images, colours, and filters that you decide to use in order to underline the crucial aspects of your personality.
Allow your visual assets to speak for themselves
The great thing about visual content is that it enables you to tell a story in a quick fashion. In other words, you are providing more with less. Use engagement can, in fact, be significantly improved if you replace important text with proper images. If you keep your textual content under 250 characters, you can actually gain 60% more user engagement. So let your great visuals speak for themselves. Some introductory text and a CTA are important, but you should never forget that your images and videos tell their own stories, keep the users hooked and help your brand visibility. Also, according to anyone working in professional website design, there is a lot laying on the tools that you use. For example, you can use PicMonkey, Canva, or BeFunky to come up with some great images. RecordIT, CloudApp, and LICEcap are famous programs for creating top-notch GIFs. Also, as you are probably well-aware, a lot of people like images which contain popular quotes, and this is where Recite can be of great use. With Pixlr Express, you can not only edit your images, but also use special effects, borders, overlays, and so on.
Evoke visceral reactions in your audience
Evoking a visceral reaction in your audience is one of the most powerful ways to connect with them and leave an impression that they won’t forget. It’s all about strong and bold imagery which makes it almost impossible for people not to react to it. A visceral reaction comes from the part of our brain where our survival instincts are located and trigger a fight-or-flight kind of response. This response isn’t a conscious one, so people are commonly left baffled about what it is that makes them adore a particular image or design so much.
So, it’s basically all about knowing very well what kind of emotions your visual content, such as images and videos, will evoke within your audience. For example, you can aim at a response which makes people feel safe, by presenting them with images of a comfortable home or a huge grassy field. In other words, the image has to stand out and incite strong emotion in the viewer, no matter whether it is by showing imagery that evokes an emotional response or focusing on a colour palette and design that will resonate with them.
So, it goes without saying that visuals are an essential part of your brand visually. It’s of no surprise that platforms like Instagram and Pinterest have become so popular. Today, people are bombarded with information all over the place, and it is up to you to create the kind of visuals that they will react and can relate to. It could be images, GIFs, videos, infographics, or any kind of visual content – it is a fact that they are an important asset when it comes to communicating with your audience.