Regardless of what kind of content you write for the web, your writing is most likely informed by how well it will be received by search engines like Google. Google and others increasingly want to see the content they host and feature written in specific ways, with the aim being increased quality for readers. If you are a content writer in 2021, below are 3 trends you need to consider.
Quality Over Quantity Content Writing Trends
The days of churning out as much content as possible in order to increase your online presence and have search engines take note are over. Spun content that lazily rephrases existing articles on the web is increasingly easy to spot and, importantly, penalized by Google, so putting effort into well-written original content is something that will pay SEO dividends down the line. Google is trying to position itself as not only the search engine of choice for most people around the world, but also an arbiter of quality.
Not only that, but the higher quality of your content, the more people are going to be willing to read it. Stay on your site, and share it with their friends and family. All of these are factors in Google’s page rank algorithm. I.e., where Google determines your page will fall in the SERPs.
One important element of quality is your ability to choose the right words and phrases for your audience and the topic. If you consider yourself a writer, you should be constantly working on your vocabulary. One way to do this is to play word games like Scrabble that work out your verbal intelligence. If you find that you are struggling to come up with winning combinations as you start out. Consider using a tool to help you unscramble words to help you get going.
Readability is another important content writing trend to keep in mind. Although it has been for some time. Readability is a measure of how easy it will be for someone to read a piece of text. Many web-based applications will give you a readability score, such as Grammarly. It is based on things like average sentence length and word choice and appropriateness. The Yoast SEO plugin for WordPress also gives you a reliable readability score.
Authority Content Writing Trends
Another recent paradigm shift in the content writing world has been the increased importance. Google places on the authority of your content. So, particularly if you are writing review articles for eCommerce purposes. Google is starting to place a much higher value on having in-depth. Well-researched articles that draw from a variety of authoritative sources. Feature different types of media and content layouts to inform readers. So, great content writing trends examples.
Slapped-together content that is designed to get as many words on a page. As quickly as possible is not going to cut it moving forward and content writers would do well to keep it in mind.
The big search engines, with Google leading the way, are more on providing browsers with not only the most. So, easiest to access information, but the highest quality as well. This direction is being pursued both from the perspective of information integrity and control as well as competition. If you want to write content that Google and other search engines consider worthy of their users in 2021. You will need to keep the above writing conventions in mind.