People find that they have different ways through which they grasp concepts and ideas. One of the top ways is through visuals and pictorial learning. Studies have shown that visual learning boosts understanding up to 400%. It affects learners on a cognitive level, triggering their imagination which helps them process information faster. In this article, you’ll see the top 3 recommendations for creating eye-catching infographics.
An explanation from a Stanford professor shows that when you pair words and pictures together to explain a concept, you create something new that enhances intelligence. The Management Information System Resource Center (MISRC) agrees that visuals make a presentation 43% more persuasive.
Knowing the importance of visuals for your audience, creating eye-catching infographics will be a tremendous aid for your content or presentations. Read along to learn more about infographics and how to make the most amazing ones.
What is an infographic?
It’s easy; you can get a basic understanding of what an infographic is from the name: Info(rmation) + Graphic. An infographic is a graphical or pictorial expression of information using signs, diagrams, and engaging visuals.
The key to making the best infographic is to use as little text as possible. The goal is to use visuals and diagrams to describe the information you are attempting to pass across quickly without too much textual information.
This makes it useful for presentations, product descriptions, reports, and other activities where there is a lot of data to process quickly. , an infographic is a visual representation of data.
We say an infographic is truly effective when it can hold and sustain the audience’s attention until the presentation ends. It is an effective tool for visual communication. Infographics should be not only engaging but also worth remembering.
The information on your infographic should be easy to remember, broken down into bite-sized chunks that your audience can digest quickly. However, before you can sustain your audience’s attention, your infographic first has to have one appeal. It must be eye-catching.
You cannot hold attention you have not caught.
5 Key elements of an infographic
To create-eye catching infographics, these are the five vital elements of an infographic you must know.
Storyline: Recommendations creating infographics
Infographics should aim to tell a story with your data; otherwise, it would be just another graphic. Pick an area of interest relevant to your audience; this helps you grab their attention instantly.
Create infographics with information that drives a lot of traffic or resonates with your audience.
Infographics intend to engage with your audience and catch their attention. This begins right from the heading or title of your infographic. Design your infographics titles in such a way that your audience can easily decipher what they’re looking at through the title or heading.
Information-driven creating infographics
It’s easy to design graphics without any extra information, but this defeats the purpose of infographics. What’s an infographic without information? Create infographics that are informative and add value to the audience.
Ensure that statistics, data that you present through your infographics are relevant, factual, and reliable. If there are sources for this information, ensure that you cite them in your infographic. This helps the data appear credible and authentic to persuade and convince your audience easily.
Colors, designs, fonts, etc., have a big role to play in infographics creation. If your infographic theme looks off or contrasting from what information it’s carrying, it can evoke the audience’s wrong feelings.
Presenting a topic like Dealing with the loss of a loved one on a yellow-themed background strewn. So, with smiley graphics and happy-looking fonts takes away the significance and emotion that it should stir up in the audience.
It also makes the information being passed confusing or poorly received.
Clarity and organization
The fifth element of an infographic is clarity and organization. So, hierarchy is essential in creating infographics. Just like you’re telling a story, it should build up from a point and take the audience through the different points in an organized manner.
An infographic should never leave the audience confused or less-informed than before they come across it. Through a clear structure and intentional organization, keep your audience well informed.
The main types of infographics
There are many types of infographics today, and you can create more based on your needs. However, here are a few of the most-used categories:
Statistical recommendations creating infographics
If you’re dealing with a lot of data and that data is the most relevant part of your information, then a statistical infographic comes in handy.
This type of infographic mainly highlights your data and includes graphs, charts. Moreover, other diagrams can help you present your data statistically.
This infographic helps you present new concepts, products, topics, and other related information clearly. So, it uses descriptive headers, numbers, illustrative icons, and bright and catchy backgrounds to keep the audience hooked on the storyline.
This type of infographics is an excellent tool for interviews. Before signing any contracts, you must first impress the interviewers with a resume infographic. Resume infographics help you to concisely highlight your best skills and abilities so that your interviewers can see what you have to offer the company or organization.
Sometimes presentations need a description of different timelines, such as the company’s growth process over the years. A timeline infographic is ideal in this case. It helps the audience understand the period under review more clearly.
Sometimes, choosing between two or more options can be challenging because they appear too similar. With a comparison infographic, you can highlight the main difference between two concepts or ideas to help the audience make a preferred choice.
Typically, a comparison infographic has two or more distinct parts that hold the information for each concept, product, idea, etc. In addition, uses pictures and diagrams to create a comparison.
3 top recommendations for creating eye-catching infographics
Now that you understand what infographics offer you, you’re ready to create yours. To create eye-catching infographics, these are three essential recommendations you should never forget.
Use good content recommendations creating infographics
In creating content for infographics, remember that quality tops quantity. Throwing random facts and some visuals together does not make up a great infographic. So, it always helps to analyze your information and choose the most powerful points from within that will captivate the reader.
The more useful and helpful it is, the more impact it will have on the reader. Overwhelming the reader with ten random facts when only 5 out of them pack a punch defeats the infographic point.
Please choose essential points in your argument or data and present them expertly and concisely.
Identify and think about your audience.
In designing eye-catching infographics, we think it’s important to identify the type of “eye” you attract. Who’s your target audience? Different types of graphical content attract varying audiences, so identifying your target audience and considering them helps create the best fit.
Even when your content is drafted to resonate with your audience, using a design that they aren’t interested in will affect their infographic reception. Here are some examples for practical use below.
- Firstly, a younger audience will enjoy accessing brief and concise information on the go, so infographics designed with many texts may be too overwhelming for them. Moreover, design your infographics using large headers, bullet points, attractive and fun icons to make a lasting memory.
- Secondly, an older audience will prefer designs with legible and clear fonts that are easy to read. Colors that are too bright or distracting do not work well for them either.
Keep it simple and add whitespace.
You may be tempted to go overboard with your infographics design in a bid to impress, So, don’t do it. Make your visual design purposeful and straightforward. If it’s not useful, don’t include it in your infographic.
Use a minimalistic approach. When it comes to your design, less is more.
It’s also useful to break down your content into tiny bits to create whitespace within the infographic. This helps to improve readability. Hierarchically presenting your data helps the audience identify what’s necessary and quickly go through the infographic content.
The best free software recommendations for creating infographics
Many companies now adopt infographics for presenting their content online. If you’re starting to worry about joining the train because you have minimal design skills, here’s a solution.
We have listed the best free software to help you create infographics quickly and easily, even if you have limited design skills.
Canva creating infographics
This is essentially a free tool you can use to design your infographic. It comes with many templates that you can modify as you need to. It also has various other plans that are suitable for different categories of people.
This is a top-free tool with a paid version for users who want to go a step further. In addition, has step-by-step tutorials to help you get used to the app features quickly so that you can get to designing ASAP.
This tool offers free and paid plans to cater to all categories of users. It’s great for users with intermediate skill levels, and you can create an infographic in about 45minutes once you have your content ready.
Recommendations Creating Infographics Conclusion
Infographics are essential for data presentations and reports. With a well-created eye-catching infographic, you capture your audience’s attention and use it to your advantage. We have shown you how to make the most of your infographics in brief and precise steps. Finally, Try out any of the software tools to get to work and put these tips to use. Good luck!