Over the past five years, e-commerce has grown substantially. It now accounts for nearly 45% of all internet traffic, according to research by Statista. The annual global sales amount to $1.92 trillion US dollars. If you are thinking about starting an e-commerce store to sell products online. Read on to find out hints and tips to help you make your eCommerce store a success and tactics to improve & boost sales.
Business Name To Store Success
Once you have completed research into the products that you are going to sell and identified your target audience. You need to come up with a business name. Make sure that no one is using it or has registered it, and if no one is. Check that the domain name is still available. This is crucial. You do not want to waste time and resources developing a brand.
That cannot be supported by a matching domain name! You may need to tweak the name of your business to get a matching URL. For example, if your business is Pete’s Plumbing and PetesPlumbing.com has gone, try alternatives such as PlumbingbyPete.com.
Your URL should:
- Be easy to spell
- Be short
- Avoid hyphens and numbers
- Be memorable
- Use keywords
- Include geographical location if appropriate
Website Design Tips eCommerce Store Success
Your e-commerce website will more than likely be the biggest expense. That you have if your site requirements are more than essential. It is worth investing in your website because it is the online representation of your business.
A poor website harms the perception of quality and trust of potential consumers. Your site should be optimized for organic search, and everything you include should add SEO and customer value.
There are thousands of WordPress themes to choose from for your e-commerce store. But whichever one you choose, you should try to select one that has the following features to maximize the site’s effectiveness to make your store a success:
- Firstly, Quality product review design: product rating in thumbnail or gallery format
- Secondly, Breadcrumbs: these enable visitors to navigate between products and categories easily
- Social media sharing buttons
- Finally, Email subscription forms
Extensions and plugin solutions to eCommerce store boost sales
WordPress is an e-commerce store powerhouse for 40% of all online stores. You can choose from a vast collection of themes to help you develop a site designed with the user in mind.
However, there are also store manager extensions that you can use to help the back-office aspect of your store’s operations, and you should take advantage of them.
You can print out invoices and delivery notes directly from the website. It is worth looking for an online printer cartridge retailer, such as a Shop, to provide inexpensive printing options.
The plugins can save you an enormous amount of administration time by enabling you to include personal notes, terms and conditions, and returns policies.
Running e-commerce is a beautiful opportunity to create a viable and profitable business. While you rely on technology to create an interactive and valuable experience for your customers.
You should also use the technology that is available to lessen the workload on the operational side of the business too. WordPress provides user-friendly and versatile options to make your business a success.
Focus on customer tactics to improve eCommerce sales
An ecommerce business is more distant from customers and less accessible than a traditional brick-and-mortar store. Customers cannot handle, feel or try on your products before making a purchase.
While there is no solution to this problem, you can remedy it in multiple ways.
The truth is that it’s more practical to buy things online than venture into a store on a personal level. This should be your primary motivation.
However, that’s not enough.
You must demonstrate that you appreciate your customers. For instance, you could price all of your products fairly or provide free shipping. Additionally, it should be simple to complete the entire purchase process: from selection to checkout and tips to help you make your eCommerce store a success and tactics to improve & boost sales.
Providing exceptional customer service is another way to demonstrate that you value your customers. Ensure that everyone leaves your company’s event with positive feelings. You can even pass on your digital business card to every customer order to ensure that they remember your business’s name the next time they want something from you.
Take these additional measures to maintain customer interest on your website. It will benefit them and encourage them to make a purchase.
Coordinate your company with social media tactics to improve eCommerce sales
Social media should be integral to the brand’s ecommerce.
Social media websites like Facebook, Instagram, and Twitter can enhance your brand’s awareness and increase your customer base if you utilize them appropriately.
OrangeTwig is an instrument that facilitates this. It’s a social media marketing app that allows you to place items in your shop for sale. Additionally, it automatically promotes them via their breathtaking designs.
Here are a few suggestions on how to promote your brand and create awareness across social media platforms:
- Post regular content, daily stories, and weekly live content frequently.
- Comment on and like other competitors’ highly engaged followers.
- Follow accounts that follow your competitors since you know they are interested in your business.
- Utilize influencer marketing as a means to promote products.
ColourPop is an outstanding example of a company utilizing social media to succeed. They’re a cosmetic company that evolved from a small enterprise to a global brand through a clever and innovative strategy for marketing via social media.
