Over the past five years, e-commerce has grown substantially. It now accounts for nearly 45% of all internet traffic, and according to research by Statista, the annual global sales amount to $1.92 trillion US dollars. If you are thinking about starting an e-commerce store to sell products online, read on to find out hints and tips to help you make it a success.
3 Tips for eCmmerce Store Success
Once you have completed research into the products that you are going to sell and identified who your target audience, you need to come up with a business name. Make sure that no one is using it or has registered it, and if no one is, check that the domain name is still available. This is crucial. You do not want to waste time and resources developing a brand that cannot be supported by a matching domain name! You may need to tweak the name of your business to get a matching URL. For example, if your business is Pete’s Plumbing and PetesPlumbing.com has gone, try alternatives such as PlumbingbyPete.com.
Your URL should:
- Be easy to spell
- Be short
- Avoid hyphens and numbers
- Be memorable
- Use keywords
- Include geographical location if appropriate
Your e-commerce website will more than likely be the biggest expense that you have if your site requirements are more than basic. It is worth investing in your website because it is the online representation of your business, and a poor website harms the perception of quality and trust of potential consumers. Your site should be optimized for organic search,and everything that you include should add SEO and customer value.
There are thousands of WordPress themes to choose from for your e-commerce store, but whichever one you choose, you should try to select one that has the following features to maximize the site’s effectiveness:
- Quality product review design: product rating in thumbnail or gallery format
- Breadcrumbs: these enable visitors to easily navigate between products and categories
- Social media sharing buttons
- Email subscribing forms
Extensions and plugin solutions
WordPress is an e-commerce store powerhouse and is used for 40% of all online stores. You can choose from a huge collection of themes that can help you develop a site that is designed with the user in mind. However, there are also store manager extensions that you can use to help the back-office aspect of your store’s operations, and you should take advantage of them.
You can print out invoices and delivery notes directly from the website, and it is worth looking for online printer cartridge retailer such as Cartridge Shop to provide you with inexpensive printing options. The plugins can save you an enormous amount of administration time by enabling you to include personal notes, terms and conditions, and returns policies.
Running an e-commerce is a wonderful opportunity to create a viable and profitable business. While you rely on technology to create an interactive and valuable experience for your customers, you should also use the technology that is available to lessen the workload on the operational side of business too. WordPress provides you with user-friendly and versatile options to make your business a success.