The digital marketing industry is growing with rocket speed just and will probably do so for many years to come. The reason is, of course, all the digitization that takes place and the fact that customers communicate more and more digitally and this has created marketing tracks.

Many companies have realized this and the advertising cake is growing every year, thanks to the fact that the digital channels are cost-effective, and this, in turn, means that the industry as a whole is growing. In other words, there is no need to worry about jobs in the next 10 years.

In the long run, AI may help and put together simpler campaigns and ads for us, but people’s creativity will still be needed to understand the target group and create campaigns and messages that will make them buy /trade/act. What will become increasingly important in the next few years is the brand. More and more companies will be forced to strengthen their brand in order to better survive in a world where more and more companies are becoming skilled at marketing themselves digitally.

There Are 3 Tracks You Can Choose In Marketing

3 Tracks To Choose From In Digital Marketing
Digital Marketing Tracks To Choose From


Roughly speaking, we could say that you can choose to work at an agency, in-house or at an e-commerce company. There are more marketing tracks, but this is where most employers are.

Work at Agency

Here it is fun !. You get to work with different clients, new products, new brands, a lot of variation in other words. All of this means that you become very general educated about brands, industries, products, and target groups. In addition, the parties are good! The big problem with working at agencies, however, is the “time factor”. It pants you in the neck all the time. For that, it is so that agencies charge for X number of hours. This means that you only get a certain number of hours to do a task, then you need to proceed with the next thing or customer. This, in turn, creates stress and does not suit everyone. In some cases, some large customers may also have other different agencies to do different things for them. It may end with you making only a small thing for the customer and over time this can feel monotonous.

Work In-house

This means that you work in the marketing department of this company. Here, the time factor is not as present (even if it exists) and really gets the opportunity to get involved in all forms of marketing at the company; how to market digitally, how to improve the website, how to choose the cheapest brochure printing services online and so on. It is stimulating for many with this width. In addition, you sometimes have to go quite deep in certain areas and for many, it is stimulating to be able to follow a company during its journey to success.

Work at E-commerce companies

More and more web shops and e-commerce companies have begun to build their own internal departments with staff who market them. It would be expensive for these companies to make use of an agency all the time. Here, the time factor is also not as stressful as on an agency.

Why do people need digital marketing?

The simple explanation is because there are too many bad sites out there. They are perhaps constructed with bad code, have a poor design, do things that are not measured, convert poorly etc. There are of course many good sites but also a lot of bad ones. And people really need people who can understand all aspects of the web. these marketing tracks are really important for your brand.

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