Whether you’re just starting out or have been in business for a number of years, promoting your business plays a vital role in your success. Before the internet came along, businesses would have to rely on word-of-mouth recommendations or expensive advertising. Nowadays, it’s possible to spread the news of your business to all four corners of the globe, however big your marketing budget. For the small business owner, advertising always used to be an out of reach expense, but now it’s possible to promote your business for free. Here are three of the most popular ways to do it.
3 Ways to Promote Your Business
Use Local Listings
We might not use telephone directories much nowadays, but there is still a way local people can find out about your business. Both Google, Bing, and Yahoo offer local listing services.
It’s a simple process that only takes a few minutes and costs nothing at all. Register your business online with one or all three of these listing services and potential customers will be able to find you using the search engines.
Embrace Social Media
Long gone are the days when people used social media to catch up with their mates, see what their favorite stars were eating for dinner, and watch videos of cats doing funny tricks.
For the small and large business owner, Facebook, Twitter, Instagram, Pinterest, and LinkedIn and great ways to increase your exposure. Financial investment is not necessary, but you will need to invest some time in keeping your pages updated.
A great way of increasing the number of followers you have is to include video footage. Record video promotions of your products and services or simply provide customers with the information they might find useful. It will increase traffic and sales, improve website conversions and lead to an increase in your revenue.
Write a Blog
If you’ve already got a website, then a blog is a natural progression. It is a way of connecting with your customers and increases their trust in your brand. You will need to keep your blog regularly updated, or it’s not worth the effort.
If you think you need to be an excellent writer to write a blog, then think again! Good writing does matter, but there are things you can do to sharpen your writing skills.
No monetary investment is required, but you will need to give it a lot of your time. If you’re not sure about writing a blog and all the technical things that are connected with it, then you can contact a company, such as Operation Technology WordPress support.
There are actually more than three ways you can promote your business for free. The most popular are mentioned above, but you could also issue press releases, join an online community and contribute posts, use YouTube and Flickr for distributing promotional videos and use search engine optimization to improve your ranking in online searches.
You could choose to spend thousands of dollars on a marketing campaign, but you’ll be better off starting with strategies that cost nothing at all, at least to begin with.