If your business mainly targets the members of the millennial generation, you should be ready to face a few hurdles along the way. Unlike other generations, millennials are less likely to respond to traditional marketing tropes. Spending more time on mobile devices and numbering 1.8 billion individuals globally, they are more responsive towards online content and are prone to consuming large amounts of information while browsing. In this article, you’ll learn brand-building tips to targeting millennials.
For this reason, it takes less than 12 seconds for a millennial to engage a single piece of content before moving on to the next one. Brands will have to figure out better ways to build bridges with such a tech-driven demographic. Fortunately, building a brand that’s meant to capture the interests of today’s young adult population. Keep these tips in mind and spare no effort attracting and nurturing a loyal millennial audience:
Focus on effective storytelling
Since millennials consume more content than the generations preceding them, you need to create a message that they haven’t heard before. Today’s generation may have heard about the usual rags-to-riches stories of entrepreneurs, so try to veer away from that angle and focus on telling stories that resonate with the experiences of millennials. If you are a startup, you can talk about how you started your business out of a hobby. Focus on what motivated you and how your ideas could solve specific problems.
Create engaging yet simple visuals: Tips targeting millennials
Consumer attention spans have been on a freefall recently. While long-form blogs and other pieces of text content are still important for improving online visibility, you will need to go all-in on creating quality visual content. In building your brand strategy, consider putting together a creative kit that includes brand-consistent colors, popular fonts, and other design elements you can include in all visual assets. These will include videos, landing pages, social media posters, e-books, and newsletters.
Moreover, when creating an arsenal of visual content, make your designs simple yet effective in communicating your brand’s message. After all, minimalism seems to be a preferable motif among tips to targeting millennials.
Inform, educate, and inspire
Reaching out to millennials involves providing them with the advice they need to get ahead. However, don’t expect them to respond to content that sounds too “salesy.” Instead, provide educational information. Setting up a podcast or a YouTube series. That discusses a specific topic can help you reach out to passionate millennials. These are also useful for nurturing existing customers, reinforcing brand authority, and giving your business enough traction to compete online.
Be dynamic to´s: Tips targeting millennials
If there’s one thing millennials can’t stand, it’s the corporate grind. There’s no harm in showing professionalism in everything that you. However, overdoing it will only turn away millennials who have a dynamic work ethic. Loosen up a little and communicate with this audience in a no-nonsense manner without sounding too corporate. For this, you will need to write a copy that’s concise, compelling, and actionable across all your brand materials.
The millennial crowd is a tough catch, but so long as you follow these simple tips. Your brand can easily build a following in this demographic.