Building a successful small business website is much more difficult than most people suspect. It requires careful thought in positioning your brand and a plan to attract search traffic from local customers who would be interested in your services. And with limited resources, many small business owners struggle to find the best way to build their online presence. In this article you’ll see 4 essential tips for building a small business website.
Luckily, there are a few tips that can go a long way for any business owner. By focusing your attention on these aspects of your website, you’ll be better positioned to attract new customers and create online content that matters in your area.
Add a Blog Building Small Business Website
Blogging is the best way to constantly add new content to your website, and each post has the potential to rank in searches in your area. That leaves one problem: What should you write about?
A good place to start is by delving into the questions your customers already ask you. From there, you want your blog posts to be related to your services but to also offer actionable information that your customers can use. Ideally, blog posts are timely as well. A lawncare company in Florida, for example, might discuss how seasonal storms or hurricanes should be accounted for when caring for your lawn.
Internet users seek information that can help them with various facets of life. Use your blog to also provide useful tips that can benefit them, and tie in how your industry and services can help them.
Integrate Your Social Media Building Small Business Website
Does your small business have accounts with Facebook, Instagram, LinkedIn, and YouTube? What about Snapchat, TikTok, and Twitter? Today you have more options than ever when it comes to social media platforms that can benefit your company. The key is to identify what your ideal customer base looks like, set some goals, and to invest in the platforms that your customers use. In addition to engaging your social media followers and only using high-resolution photos and videos, you also need to include a call to action with every post that you make and daily interpret your account metrics.
With that said, one of the best things that you can do with your social accounts is to integrate them with your website. It’s a way to refer customers to their preferred method of interacting with your brand and can bring in referral traffic to your site. If your site isn’t integrated with your social media, you’re missing out on the potential for extra site traffic.
Understand How Search Engine Optimization (SEO) Works
SEO can be intimidating, especially for small business owners who need to juggle many different jobs at once. With that said, learning some basics in SEO can really go a long way for local businesses simply because not many businesses optimize for search engines. Even learning a small bit about search queries and how they work can put you ahead of the competition.
Throughout your site, there are going to be certain words that are more than others in your verbiage. These are generally the services you provide or the general description of your company. And to search engines, these words make up your brand’s identity. Set a baseline for what your website can accomplish. If you’re clear and coherent in your brand’s message, you have a much better chance of ranking than someone who doesn’t hone in on the words that describe what their company is about. As a result, a good tip building a small business website.
For example, if you’re a plumbing business in Reno, NV. The words you might be using on your site are things like affordable plumbing. Water damage in Reno – that sort of thing. The thing is that you’re clearly describing problems that people may have and phrasing your services the way someone might search when they’ve just had a water leak and are trying to get a plumber quickly.
SEO is complex but intuitive. By studying the basics and getting a feel for how it works. You can go a long way with your website.
Monitor Your Small Business’s Data
Finally, always examine and interpret your data. You can learn so much from it. Better identify issues before they kill your company. Forecast much easier and plan for the future with more confidence.
If you’re not sure how to find and understand your data, find someone who can. You already could have a tech department on your team. If you do, make sure they and your decision-makers are doing this. Build-in measures, too, that can limit cyber attacks and internal privacy breaches.
Don’t Forget These Tips Building Small Business Website
You might want to bookmark this page to ensure you remember these aforementioned suggestions. Know that you also can share this list with people on your team. See if others who work at your small business have feedback.
As you search for ways to get the most out of your website. So, your tips covered above can serve as your quintessential guide. Now that you’re equipped with the know-how, best wishes with your efforts. May you have all the success you deserve.