The journey towards a successful eCommerce business is always paved with many risks. Aside from the market saturation, there are also industry titans like Amazon and Walmart that you’re competing with. It would often come down to one question—why should customers choose you? In this article, we’ll check four ingredients if a successful eCommerce marketing.
Well, if there’s an important takeaway from retail eCommerce marketing trends for 2021. So, it’s that modern retailers need a strong eCommerce marketing plan that also values customer experience. Which is something that gets increasingly complicated over time.
At the stage, we’re at right now in the digital age. Consumers tend to use different channels when looking for something to buy online. Which makes the process look more like a journey. This journey is more complicated than it seems. For eCommerce marketers, it’s like a puzzle that needs to be solved or a code that needs to be decrypted.
But while there’s no perfect formula for a successful eCommerce marketing campaign, there are common main ingredients:
1. High-Quality Content Ingredients of eCommerce Marketing
Content is king when it comes to website rankings, no matter what business you’re on. For digital marketers, creating a solid content marketing strategy for eCommerce websites is the key to get there.
Your website should contain interesting, useful, and up-to-date information if you want potential customers to notice it. Catchy content titles, attention-grabbing photographs. Videos and infographics are the best materials that will help you generate more interest for your business.
If your eCommerce site has a blog section, make sure your articles offer valuable information and not just fluff. Articles are helpful when it comes to making potential customers stay longer on your website. So, good ingredients of eCommerce marketing plan. Moreover, if you constantly provide useful content. Your regular site visitors will keep coming back and even multiply, and more potential customers will see your website as reliable. Eventually, this will help build your business’ image as an authority in your niche.
2. User-Friendly Website
Consumers today love products and services that offer convenience. The same goes for websites that they visit across the internet. If your website is easy to use, visitors will not only stay longer. They’ll also be able to find what they’re looking for faster. If you’re selling products, your homepage should make it easy for visitors to navigate to any page on your website. It should also make product searches fast and easy.
Finally, to create a better user experience and make your website really user-friendly, it should also be optimized for mobile viewing. This means your website should be as easy to use on mobile phones or tablet devices as it is on laptops and desktop computers.
The majority of internet users are on mobile devices, so if your website, especially the eCommerce theme you use isn’t mobile-friendly, you’ll be losing out on a significant number of potential customers.
3. Efficient SEO Ingredients of eCommerce Marketing
SEO (Search Engine Optimization) is one of the most important aspects of digital marketing today. It’s a complex process that requires constantly updated knowledge, but to put it simply, it helps websites rank higher on search engine result pages or SERPs.
Web-based businesses, especially eCommerce sites constantly compete to get a coveted spot on the first page of SERPs. Obviously, the higher you rank on these pages, the more visible your website will be for millions of potential customers. But getting there is the problem.
When it comes to SEO, it takes months and even years of hard work to see results. This involves a whole lot of other strategies such as link building and keyword research. Search engines also update their algorithms every now and then to prevent website owners from cheating their way to the top of SERPs. So, good ingredients of eCommerce marketing plan. Each time an algorithm is updated, some strategies that used to work may no longer be useful. But that’s not even half of the battle yet. The rules in SEO are complex and constantly evolving, which is why most businesses prefer to hire SEO experts to do the job for them.
4. Reasonable Pricing
Reasonable pricing doesn’t necessarily mean cheap prices. Although it’s true that consumers love lower prices and are always on the lookout for discounts, you also have to justify your prices with the quality of what you’re selling.
Smart consumers are aware of this. When there are two similar products they’re comparing from online shopping sites, the price may affect their perception. If one is too cheap, they won’t necessarily choose that. Instead, they might doubt the quality, especially if there’s nothing to prove the quality in question, such as user reviews. However, if you’re offering a similar product that has a higher price tag but looks more durable, that’s almost like a no-brainer choice.
Your products can be expensive, but if the quality can speak for itself, then that’s a reasonable price. More importantly, check your competitor’s prices when you plan your pricing strategies. And lastly, take into consideration the demand for the quality you offer, and the available supply in the market for that specific product in demand.
Ingredients of eCommerce Marketing Conclusion
The process of creating a digital marketing plan for your eCommerce business can truly be daunting, but breaking it down into smaller projects will make them more feasible. If you can take your time to learn, learn from your mistakes, and never lose sight of your goal, you’ll eventually be successful.