Are you considering starting your own eCommerce website? In today’s article, we’ll see the 4 most important content pages for an eCommerce website.

In the modern age, online buying has become one of the most popular forms of shopping. A few decades ago, people flocked to malls and shopping centers to purchase from their favorite retailers. Now, though, many expect to be able to find whatever they want from the comfort of their own home and have it delivered within a matter of days.

How do you compete in this fast-paced world of online shopping?

You make a website for your business. Yet, these online stores require certain eCommerce website pages.

How do you create these content pages?

Keep reading to find out!

4 Most Important Content Pages for an Ecommerce Website

Make Your Plan

When it comes to designing a website, 2 aspects are key: consistency and ease of use.

You want your website to reflect the tone and style of your brand. That means every single page should somehow echo who you are and fit your aesthetic.

Each page should also be easy to use. People on the internet expect a website to run easily and quickly. Nothing turns clients off more than a difficult website!

So first, start with a plan. Decide on how you want your website to look and feel, and then map that out.

Below, we’ll get into the most important pages to include in your plan.

eCommerce Website Pages

If you’ve been on the internet any time over the past 2 decades, you’re aware most ecommerce websites have more than one page.

Some have many, each featuring a different product or conveying different information about the company.

What should you focus on, then, I’ve just started?

As it turns out, there are 4 main eCommerce website pages every online retailer needs. They consist of the home, about us, return policy, and contact us pages.

We’ll go further into building each one below.

The Home: Content Pages on Ecommerce Website

Think of this as your first impression.

Unless the potential client has clicked on an ad, in which case you’ll likely take them to a landing page, the home page features what your website visitors see first. Because of this, you need to make sure your homepage is up-to-date and looks good on both desktop and mobile platforms.

Your website also needs to clearly state what your company does and engage them enough to click on other pages, contact you, or make a purchase. If a visitor does not immediately know what you sell, they are not likely to poke around long enough to find something they like and make a purchase.

So how do you make a homepage?

Building a Home Page

Start with a clear and large headline. The headline should engage your reader and communicate which items you sell. Under it, add a subheading that offers further information.

Then, add a link to your products so that your visitors can immediately click through and make a purchase.

Add an image to make the page more attention-grabbing.

All of this should take place above the place where the bottom part of the screen cuts off the webpage. The farther down the page, your pertinent information goes, the less likely your potential clients are to find your services.

The About Us Page

Next, create your about us page.

Why does an about us page matter? Shouldn’t you focus on other content pages instead?

Not necessarily. While your about us page might not sell anything, you can use it to create an emotional bond with your visitors. Good about us pages tell the story of you, your company, and why you’re doing what you’re doing.

Creating an About Us Content Pages on Ecommerce Website

To create an about us page, focus first on your own story. Tell the visitor a little bit about yourself, what inspired you to create the brand, and what you endeavor to provide them through it.

State your brand’s values and make them customer-focused. Let the customer know how you are dedicated to serving them.

Finally, tell your customers why they should choose you. Focus on what sets you apart from your competition.

An effective about us page creates trust between the company and the consumer. Trust, in turn, encourages loyalty to your brand and increases the chance someone will buy from you or recommend you to a friend.

The Return Policy

Want to know one of the most undervalued content pages?

It’s the return policy page.

Even though not every online retailer possesses a section dedicated to its return policy, you should. Return policies give your consumers peace of mind. They know that they don’t have to worry about being saddled with a product they don’t love if they buy from you. If it doesn’t work out for them, they can return it for a refund, credit, or another form of reimbursement.

Making a Return Policy Page

Before you get to building the return policy page, decide what your return policy will be.

Will a buyer have a certain amount of time in which to return the products? Which products will be eligible for a return? How will you repay the client? What will the client do to start the return process?

When you have all of these details, write it up in clear language and post it onto your website. Then, make sure you hold up your end of the deal. A solid return policy helps build trust with clients.

The Contact Us Page

Sometimes, even if you create clear eCommerce website content pages, your visitors will still have questions.

Because of this, you must make yourself or someone else at your company easy to contact. The best way to do this is to have a clearly-marked contact page.

Making a Contact Us Content Pages on Ecommerce Website

What should go on your contact page?

If you have an in-person office, include your office’s address along with a phone number and, if applicable, a fax number. Alternatively, use a contact form. On it, have people type in their name, email address, and phone number, along with a brief message. Have a clearly-labeled button that prompts them to submit the form.

After you receive the contact form, make sure you follow up promptly. The quicker you respond, the more likely the person is to be impressed with your customer service.

When creating all of your websites, make sure every page remains consistent with your company branding.

Get Your Website the Help It Needs!

When creating your online store, it’s important to know which eCommerce website pages you need.

Now that you know how to create the home, about us, return policy, and contact us page, you’re already set up for success! These pages go a long way in providing potential clients with vital information and building trust.




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