4 Tips for Building a Perfect Mobile-Friendly Landing Page

Build a mobile-friendly landing page; When you stop and think about the landing page and how you get most of your information every day

By Larissa Lopes
Updated on July 25, 2022
4 Tips for Building a Perfect Mobile-Friendly Landing Page

Build a mobile-friendly landing page; When you stop and think about the landing page and how you get most of your information every day, communicate with friends or family, or when you want to shop for something when you’re on the move, the chances are that you use your mobile phone to go online.

4 Tips for Building a Perfect Mobile-Friendly Landing Page

This is why digital marketing teams are forced to create and deliver content specifically for mobile. Regardless of the industry you’re in, creating the perfect mobile landing page is no easy task; but it’s an actual necessity.

According to statistics, 53.3% of web traffic is mobile, so if you fail to build a proper mobile-friendly landing page; you could be missing out on excellent opportunities that guarantee greater conversion rates.

Since a large number of users visit web pages on their mobile devices; you should do your best to improve your content for smaller screens and make this a part of your digital marketing strategy.

In this article, we share 4 mobile-friendly page tips as a way to benefit your business and reach new heights.

 Create landing pages specific to mobile devices

Creating websites and landing pages that are mobile-responsive is always a good idea. Creating separate landing pages that are specific to mobile devices is excellent. Make sure not to copy and paste from desktop-designed landing pages so that you can secure a high conversion rate for your marketing campaigns. Instead, design separate landing pages that are to be presented on phones and tablets.

If you ignore this step and use a mobile-responsive design, you’re not adapting to the best user experience on mobile devices. In fact, you’re using a way to squeeze the content onto a smaller screen which can cause CTAs and forms to shift. In addition, it also causes slower load times and a higher exit rate.

Map out your audience’s buyer journey on both mobile and desktop. This will help you identify the similarities and differences between the two; allowing you to create a trip optimized for both screens.

Keep your copy short

Building a perfect mobile-friendly landing page with a wave of mobile content. It’s more than likely that your audience’s attention span will be shorter. Especially when you keep in mind that they have a world of information right in their hand.

This is why you should remember to keep your copy clear and concise. You can start with a good headline, as this is what catches your visitors’ eyes first. Without a compelling headline, you will be unable to captivate your visitors and risk increasing your bounce rate.

It can be challenging to present your entire offer in a short headline. In the subheading, describe your product in more detail. But remember to still keep it concise. Scale down the text as much as possible; but at the same time. Make sure that the message is very clear. In addition to the subheading, it may be a good idea to add some bullet points. That highlight the strengths; or benefits of your products or services.

Put CTA at the top of the landing page

Although a longer scroll time is better. Remember that the content that is at the top of your landing page will catch visitors’ attention first. So, placing your CTA at the top of the landing page will let visitors know what they may get from your page.

So, by drawing attention to the CTA from the very beginning, you enhance your mobile page’s comfort, simplicity, and accessibility. You also make the goal of conversions your priority. Don’t make the mistake of letting your visitors get lost on your landing page. Before they even get the opportunity to start exploring.

Use a single-column layout

So, how you design your landing page for mobile should be a lot different. From how it appears on the traditional desktop.

Try to organize your content, so it’s similar to the effortlessness and directness of social media channels. Social media apps on mobile shows make it possible for users to see the content. In addition, engage in a single scrolling motion.

When you scroll through Instagram or Facebook on your phone, you don’t have multiple columns competing for your attention. Instead, you can scroll through a single long column that features images and other types of content one at a time.

This same methodology should be applied to mobile landing pages. Mobile-friendly landing pages with a single column are easier to navigate and ultimately boost the user experience.

Final thoughts

So, when building a landing page for your website, you must consider the mobile experience. Implementing the abovementioned tips will provide a smooth user experience and generate conversion rates; that will satisfy the needs and goals of your marketing strategy and make a lasting impression on users.