4 Ways AI Will Transform the Lead Generation Process in the Future

Check 4 ways that AI (artificial intelligence) will transform and revolutionize the lead generation process to more sales and more revenue,

Updated on December 15, 2023
4 Ways AI Will Transform the Lead Generation Process in the Future

Lead generation is often cited as the top challenge by marketers. However, things are changing thanks to the infiltration of AI technology into many aspects of marketing. In one survey, 80% of respondents said that AI would revolutionize marketing by 2024. The same report also stated that businesses implementing AI close 59% more sales, report 58% more revenue, generate 54% more traffic and engagement, and experience 52% higher conversion. In today’s article, we’ll see four ways AI (artificial intelligence) will transform and revolutionize lead generation.

No wonder AI is being swiftly integrated into the workflows of both B2B and B2C marketers to automate lead generation and client segmentation activities. According to Salesforce, automated lead generation can improve sales productivity by up to 14.5%.

AI and the changing world of digital marketing

AI is all around us for lead generation, too. From chatbots to personal assistants like Siri and Alexa, AI technology is increasingly commonplace. Applications can be found in various industries, especially digital marketing.

Here are four ways AI-based applications are transforming the core aspects of marketing, including generating and nurturing leads:

1. Intelligent chatbots are facilitating real-time communication

Hiring human agents to respond to individual emails and queries is cost-intensive and time-consuming. Thankfully, conversational chatbots can answer frequently asked questions round the clock while drastically reducing response times and the overall cost of engaging each lead. Check top ways that AI (artificial intelligence) will transform and revolutionize the lead generation process.

Benefits of integrating chatbots in your workflow

  • You are reducing wait times. You lose your customers’ interest when they are forced to wait. With a chatbot, you can enable customer support 24/7, slashing the time it takes to get in touch. A high volume of inquiries can impair the efficiency of your support team and create a backlog. However, chatbots are machines equipped to converse with multiple customers simultaneously. They never get tired or frustrated, leading to faster and better service. Chatbots can handle up to 80% of customer inquiries and work alongside your sales and services teams to interpret and answer questions while learning from new interactions.
  • Moving customers down the sales funnel. Besides engaging users by contextually interpreting their queries through semantic analysis and sharing an appropriate response, chatbots can also guide your customers to the next step in the sales funnel. They do so by mimicking human conversation, based on an IFTTT procedure, and offering clients what they want without delay. As a result, AI will transform the lead generation processes.
  • Personalizing content. Chatbots can help personalize on-site content and increase customer engagement, leading to a higher conversion rate. Some virtual assistants also use predictive modeling to gauge what offers or content interests a user. Consequently, they can anticipate the requirements of your users and offer them what they want even before they ask for it, moving them efficiently down the sales funnel.
  • You are integrating with other software. Most chatbot platforms work with your existing CRM, email provider, and other data sources for highly personalized and automated customer service. You can also use a chatbot to qualify your leads by asking predetermined questions. Not only does this create better client segmentation, but it saves time for everyone involved in the process – including your customers.

2. AI transform lead generation: Personalize customer experience with machine learning (ML)

ML technology enables machines to learn and evolve based on past processes and actions, helping marketers to personalize the customer experience. Marketers can use ML to automate processes such as lead generation and ad targeting, freeing up their valuable time to focus on the more creative aspects of the business. As a result, AI will transform the lead generation processes.

Users expect highly custom information and experiences from the brands they interact with. Consequently, marketers must base their ads and other campaigns on buyer personas created based on data collected from every visitor. Review top ways that AI (artificial intelligence) will transform and revolutionize the lead generation process.

AI analysis using machine learning algorithms makes this process faster and more accurate by spotting behavioral patterns far better than humans ever could. Soon, such systems will handle large datasets to create highly accurate buyer personas while generating customized copies to match users’ preferences in various profiles.

3. Creating personalized content with AI

Wordsmith is a new AI program businesses are using to generate automatic content. In a news article, Wired.com reports that media companies like the Associated Press use “software to generate news stories on corporate earnings reports.” Even Fox auto-generates various sports recaps on its site, and Yahoo uses similar technology to create customized sports reports for its users.

This works by feeding the AI program data from a CSV file and filling pre-set templates with text according to the IFTTT procedure. This saves marketers time and money when creating and distributing highly personalized content.

4. Employing AI to transform lead generation

Today, AI technology helps engage and nurture leads. Sophisticated AI-based programs can also generate leads for your business based on your previous preferences and data. For example, AI can quickly sift through large transactional and user data volumes. From various sources, identify your ideal customers, as well as employees. Such software can also automatically send emails and fix meetings to streamline your schedule and save time for everyone.

The power of AI to transform the lead generation:

Intelligent and innovative use of AI technology can transform your lead generation process. So, it significantly impacts your profit in addition to cutting down response times and offering personalized content to visitors. Marketers can also leverage behavioral insights from AI applications. Moreover, predictive analytics is used to build effective digital marketing campaigns and support the lead generation process.

What do you think about the future of AI in digital marketing? Share your views in the comments section below; we’d love to hear from you.

Author’s Bio:

Dhruv Mehta is a Digital Marketing Professional who works at Acquire and provides solutions in the digital era. In free time, he loves to write on tech & marketing. He is a frequent contributor to Tweak Your Biz. Connect with him on Twitter or LinkedIn.