This year, authenticity and personalization call the shots in business and marketing. While visual representation is significant for brands to stand out and engage the audience, text communication still matters. Even more, it rises to a new level. In this article, you’ll see five actionable tips to writing Wow blog posts.
Now it’s critical to communicate meanings, not words. Now the audience won’t spend time on anything that doesn’t bring added value or trigger emotions. And now, brand bloggers need to fill and format their content to hook and keep readers, making them read, not scan texts.
But there’s a catch:
Not everyone has an opportunity and budget to hire content marketing services knowing how to write posts that engage the audience and convert them into leads. So, let’s learn to do that through our efforts! In this article, you’ll find five actionable tips on writing super engaging blog posts that work.
1 Give Them “Be a Source!” Content
This year, blog posts go far beyond 1000-word texts about what you, the author, know best. Not only should you share the expertise with your audience, but you need to make sure this expertise is unique.
What does it mean?
Forget writing about well-known facts and general topics. Even if your blog post is well-researched, it won’t be unique because it shares the same information as the other 50 articles on the same issue. What you need to do is write blog posts that will wow you, their author.
When writing, ask yourself, “What new things have I learned from this? Do I share any information in this post that is new to me?”
It will be exciting and worth reading only if it gives more than other blog posts on the same topic. Users won’t spend time on anything ordinary in the modern world of content shock and super-short attention span. Give them new ideas and concepts, trigger emotions with your writings, and discuss well-known issues from alternative perspectives other bloggers miss.
For that, prioritize projects and curate your content. Make sure it’s all about E-A-T (expertise, authoritativeness, and trustworthiness). Your blog posts should look and be like ultimate guides for readers. Before publishing, ask yourself, “Can my audience use this post as a detailed resource on the topic?” As a result, a great idea writing wow posts.
If your answer is yes, then hit “Publish.“
2 Use Power Words and Active Voice
Jon Morrow, CEO of Smart Blogger, nailed it:
“Power words are persuasive, descriptive words that trigger a positive or negative emotional response. For example, they can make us feel scared, encouraged, aroused, angry, greedy, safe, or curious.”
He described seven types of power words that, when used right, can influence content readability and conversion. So, feel free to use them in blog post titles and introductions, the two elements hooking the audience once they see your text.
Also, try sticking to the basic rules of web writing:
- Write the way you speak: be clear, use short words and sentences, avoid cliches, and use humor when appropriate. In addition, as a result, a great idea writing wow posts..
- Use active voice, don’t overplay with adverbs (avoid those redundant), add bullet points for better readability and info structuring.
Numerous writing apps are available today for authors to proofread and edit their works. In addition, they’ll help you check your blog posts’ clarity, engagement, and style to ensure they sound great.
3 Take an Extra Step With Structure and Format
The big chances are that you know all those tips on crafting stellar and clickable headlines, writing short paragraphs, using transitional words, and designing your content with attractive visuals. Yes, they work.
But the problem is that everyone uses them, which makes most blog articles look identical: They are well-structured yet challenging to separate from others. So why not take an extra step with structuring your blog posts in WordPress like a boss:
- Always align blog posts to the right.
- Consider the color-contrast ratio when choosing a WordPress theme for your blog.
- Try using different colors for headings and subheadings.
- Remember about a proper space before and after subheads.
- Think of appropriate font size and line length. So. good for writing wow posts.
For even better engagement and readability of your blog posts, make friends with a how-to format.
Why do you think this format is evergreen and so popular among the audience? It’s all about psychology: When reading an article, users don’t crave words but discovery, inspiration, and action. They want to know what to do from that article. Give them “what” and “how” — and they will thank you.
How-to blog posts are not only those with these words in headlines. Listicles, step-by-step tutorials, case studies, ultimate guides — these are formats that work best. (See tip #1 here: Be a source.)
4 Try Proven Copywriting Formulas
Make the most out of these copywriting tricks in your blog posts’ titles and subheads:
- Contrast: Place two antonymous definitions in a row. Example: That’s What Older Women Want Younger Women to Know.
- Comparison: Use rarely matched definitions or adjectives; try comparing seemingly incomparable concepts. Example: How Going On Dating Apps Is Similar To Grocery Shopping.
- Contradiction: Write as if you challenge a definition by contradictory evidence—examples: 7 Sure-Fire Ways to Annoy a Blog Editor or 5 Ways to Lose Your Customers. Readers understand the point you’re trying to bring home, and they remember your work better thanks to the unusual writing structure you used.
They help you spark intrigue, motivating users to start and keep reading to learn more.
5 Tell Stories Writing Wow Blog Posts
All web writers and marketers know that storytelling engages and converts. It happens because of the human brain’s characteristic to retain the information: 70% of it comes through stories and only 10% — from bare facts and data. Hence, if you want the audience to read and remember your blog post, then master the art of narrative and brand storytelling.
Stories evoke an emotional response from the audience. When reading your blog post, the feelings user experiences influence their trust, loyalty, and intention to stay with you.
Brand storytelling can take many formats: videos, mini ads, data-based stories (think of Google’s Years in Search), audio, and personalized storytelling. Speaking of blog posts, your choice could be a long-form storytelling format, where you use texts and images to create articles of more than 2,000 words. (According to the reports, longer blog posts bring more robust results.)
Takeaways Writing Wow Blog Posts
In the modern world of visuals and short attention span, text communication still matters. Writing works because it goes hand in hand with how people perceive and memorize information. Your challenge as a blogger or a marketer is to hook the audience and make people want to read your text content.
For that, focus on both the context and visual representation of your blog posts. Then, format and structure them to draw readers’ attention and help them scan the bar. Use storytelling techniques and try proven copywriting formulas for better engagement, but remember to share your works’ unique and valuable information.
More writing tips can make your blog post look and sound more engaging, but the above five are a great way to start. Try keeping to them when writing your next article, and then come back to our comment section to share how it worked.