5 App Marketing Strategies That Really Work

This comprehensive guide will share the best mobile app marketing basics, tips & strategies that really work for more customers

By Claudio Pires
Updated on February 11, 2024
5 App Marketing Strategies That Really Work

Marketing an app can be a very challenging proposition. Even if you have experience marketing other products and services, marketing an app still presents several unique challenges. Remember that apps are not like physical products; when you release your new app, it isn’t visible to potential customers on a store shelf. If you want your app to be noticed, downloaded, and used, you need to let people know it exists. To do that effectively, you need to have a coherent app marketing strategy that you can utilize. This comprehensive guide will share the best mobile app marketing basics, tips & strategies that really work.

Below are 5 tried and tested app marketing strategies that produce good results.

Focus on a Few Channels at a Time

A common mistake that inexperienced app marketers make is trying to simultaneously hit every possible marketing channel. This inevitably leads to them becoming overloaded and incurring unsustainable resource costs. There’s simply no way that you can effectively target all the different marketing channels that are open to you unless you have the weight of a massive marketing department behind you.

Instead of trying to hit multiple marketing channels simultaneously, stick to just one or two at a time. By focusing on the marketing channels most likely to yield strong results, you can minimize costs while maximizing your efficacy.

Know Your SEO: App Marketing Strategies

Search engine optimization is vital if you want other people to be able to find your website. A website should support every app. This isn’t just a valuable resource for anyone wishing to learn more about your app; it is also an essential part of a multi-pronged marketing approach.

Focusing on the website’s SEO lets you capture internet users searching for words and phrases relevant to your app.

Don’t Forget Your ASO: App Marketing Basics Guide

Everyone has heard of SEO, but ASO is just as important for app developers. App store optimization is exactly what it sounds like; it’s the equivalent of SEO, but the aim is to make apps more visible in app store searches. One key difference between SEO and ASO is that the search engine landscape is by Google, meaning you only need to worry about one set of algorithms when optimizing your website.

However, regarding ASO, Google and Apple use different search algorithms to rank search results on their respective app stores. You will need a different ASO strategy for each mobile platform on which you want to release your app.

Consult with Your Developers App Marketing Strategies

If you are developing your app entirely in-house. Then, you will have to take the initiative yourself when it comes to your marketing. However, if you are working with an external development team. They may well be able to help you work out your marketing strategy following this mobile app strategies and basics guide.

Many app development businesses, including Australian app developers and Appetisers, can also help you devise an app marketing strategy. It is hard to overstate the value that an experienced marketer can bring to the table. A proficient app development and marketing business can provide you with even more value.

Use Your Users

If you can get every user who downloads your app, get someone else to download it. Then, you will have sustainable linear growth. Of course, if you can get that average number above one, your app can grow exponentially.

Turning your users into frontline soldiers for your marketing campaign enables you to harness the power of organic marketing. Your users will effectively sell your app because they are people, not businesses.

When you tell people that your app is the best thing since the bread-slicing app, they will naturally be suspicious. After all, of course, the business that is profiting from an app is eager for other people to download it.

However, other users who don’t stand to profit from an app are seen as much more objective. So, their recommendations count for more than yours ever will. With your users working to help you promote your app. You can reach out to people that your other marketing methods don’t reach.

Authentic Influencer Collaborations

Influencer marketing can exponentially increase your app’s visibility, but authenticity is key. Partner with influencers who genuinely resonate with your app’s purpose and have a dedicated audience that trusts their recommendations.

It’s not just about numbers but the right fit. Develop partnerships where influencers can creatively integrate your app into their content, providing genuine endorsements that don’t feel forced. This strategy can drive not just downloads but engaged users who are likely to stay because they trust the influencer’s word following this mobile app marketing strategies and basics guide..

Innovative Referral Programs

Referral programs harness the power of word-of-mouth in the digital age, creating a viral loop that can significantly amplify your user base. Design a program that rewards users in a way that feels valuable, whether through in-app currency, premium features, or direct monetary benefits.

Make sharing easy and intuitive within the app experience, and consider using social proof, like testimonials or user stories, to encourage participation further. A successful referral program turns your users into your most powerful marketers.

App Marketing Rigorous Tracking and Analysis

The backbone of any successful marketing strategy is data. Use analytics tools to track how users find and interact with your app, from download sources to user engagement patterns. This data allows you to pinpoint what’s working and what needs improvement.

Regularly review your metrics to adapt your strategies, whether tweaking your ASO, refining your ad campaigns, or altering your content strategy. Being data-driven in your approach ensures you’re not just guessing but making informed decisions that lead to sustained growth following this mobile app marketing strategies and basics guide.

Conclusion For App Marketing

Having a coherent marketing strategy is essential for a successful app launch. Suppose you don’t know how you are going to promote your app. So, grow your audience. Your launch is going to be a rocky one. We can guarantee it.

It’s hard enough getting your app amongst all the others in 2024, anyway. So, you don’t want to make things harder for yourself by fudging your marketing approach. The strategies above are methods for marketing a new app. That we know can work very effectively when they are correct.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.