The rapid pace of life affects our lifestyles tremendously. That’s why most of the time, we are satisfied with the comfort of our homes. E-commerce allows you to buy any product you want at the moment with just one click. Find the 5 best ecommerce practices of 2018.

This article was written by Jen Starr who is part of the community team at Next Day PC.

5 Best Ecommerce Practices of 2018

5 Best Ecommerce Practices of 2018
5 Best Ecommerce Practices of 2018


Buying online is a very big advantage as you avoid traffic, waiting in the long queues at a store, finding parking and avoiding crowds. By the end of the year, e-commerce sales may reach up to $2.5 trillion.

There are a lot of trends in the e-commerce world that come out every year. Let’s take a look at the 5 e-commerce trends that dominate in 2018.

Blockchain-enabled e-commerce

This technology is spreading all over the world in many ways, but we must say that the biggest impact has been on e-commerce.

Applying this technology in e-commerce offers benefits for both the customer and the seller. Customers can directly contact business firms without the need of middlemen and the seller can make a direct link of the smart contact directly to the firm that transports the product that is already sold.

Selecting products and mobile shopping are expected to increase annual growth by almost 50% in the e-commerce industry, by the end of 2020.

Micro-moments in Marketing

A recent research found out that more than 50% of the e-commerce sales are made via mobile, thanks to the massive growth of smartphone technologies.

This practice allows you to make an easier approach to the customers that want to fulfill their need at the moment, called “the micro-moment”. You’re able to tap into their need to go somewhere, to buy something, to know something, etc.

Artificial Intelligence

This is working quite well in the e-commerce industry. It is very popular among business firms because it allows the searches to be more customer oriented, thanks to an online portal where customers answer questions about their desired preferences.

After that, they receive recommendations based on their preferences and they also receive answers based on their questions about a specific product or service. It saves a lot of time for the customer and the firm in searching and making recommendations.

Purchase now – Pay later

As customers, before we buy a product online, we are always faced with a lack of trust about the product’s quality. The new practice “Purchase now – Pay later”, allows the customers to pay for the product after they get it.

Unbelievable, but true! According to research in 2015, e-commerce firms lost $4.4 billion due to cart abandonment.

That is why this practice is one of the most useful in 2018. In some way it can guarantee the customers the quality of the product. They will get and at the same time will encourage sales.

Omni-channel platform

This type of practice can be seen everywhere. Have you notice that almost every website uses cookies. E-commerce started with the cookies on desktops, but as we live in the era of smartphones. We now receive ads due to cookies enabled on our smartphones.

In that way, business companies can offer the customers the same experience and communication via phones, as they already have that available on their desktops. This may be a very popular marketing trend in attracting new customers, for every company.


In conclusion, Keeping up with these ecommerce practices trends can be very useful for your business growth. The risk of not following these trends will result with a huge down back. That’s why, as a company. You must be on track with all the market trends and their updates for a better customer acquisition and retention.

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