When configured properly, there are dozens of effective ways to use your email signature for digital marketing. With the right features, your email signature can serve as a high-performing marketing tool. In fact, modifying an email signature could dramatically improve your ROI and help you produce more leads. At the same time, you can even turn your daily email communication into much higher conversion rates. Read on to learn about the effective ways to use your email signature for digital marketing.
Ways To Use Your Email Signature For Digital Marketing
Add Social Media Icons
First, add social media icons to your email signature in order to boost your digital marketing efforts. Your email signature is a subtle yet effective way to draw more customers to these platforms. Include icons for your three best performing social media sites in your email signature. Chances are, you are already using social media in your marketing campaigns. Your signature is a great opportunity to promote your most active profiles, especially Facebook, Twitter, Instagram, and LinkedIn. When appropriately integrated, simply adding icons can increase social media traffic to your site. Add social media icons to your email signature to draw traffic to your company accounts.
Promote An Upcoming Event
You can also create an email signature to promote an upcoming event. Is your company attending an upcoming trade show? Perhaps your CEO is the keynote speaker at an industry conference. Your email signature is the perfect place to market this event. Promotional efforts outlined in your email signature will help generate more registrants at these affairs. It will also help to spread the word about this event. This, in turn, will improve awareness among your target audience. Add a simple event banner with all the relevant information to the bottom of all employee signature. This call to action will effectively result in additional views, clicks, and registrations. Signature generators make it easy to create and change these banners once the event date has passed. Promoting events using email signatures is another effective digital marketing strategy.
Product Offerings And Discounts: Email Signature For Digital Marketing
You can also provide product offerings and discounts in your signature. Identify your company’s highest performing offers. Then, provide a link to these offers in your email signature. This will provide your target audience with a product they can use. In the eCommerce industry, discount codes are particularly effective. You can also offer deals on relevant eBooks or webinars. Add a link to any free tools that your company offers in your signature as well. For tech companies, this may include online games or an ROI calculator. Free online tools are a powerful way to engage readers. When properly utilized, you can even use coupons and discounts to increase sales. Create email signatures with product offerings or discounts to enhance your digital marketing campaign.
Showcase Company Culture
You can also create a signature that highlights your company culture. Consumers often care about company culture as much as they do about products and services. Showcase this culture to prospective buyers in your signature. Add a banner with an image that shows empowered employees who are excited to come to work each day. You can also highlight a new non-profit initiative that your company is involved with. Another option is to add a short video from your CEO talking about core company values. Use your signature to convey a culture of empowerment and advancement strategically. Showcase company culture in your signatures to advance your digital marketing further.
Email Signature For Digital Marketing: Track Your Clicks
Lastly, it is important to track your clicks. This will give you a thorough understanding of who uses the links in your emails. Using these statistics, you can improve your email signature further. Google Analytics can help you keep track of the traffic levels from the links in your signature. This will help you to identify which content gets the best response. Change your banners and promotions often and track how much your click-through-rate increases. Focus on the content that provides the highest traffic volume. With analytical tools, marketers are better able to optimize their email signature content. Track the links in your signature to enhance the effectiveness of your marketing strategy.
When implemented correctly, your signature can be an effective marketing tool. First, add social media icons to draw customers to your company accounts. Promote upcoming events using a simple banner in your signature. Provide product offerings and discounts to entice consumers. Additionally, consider your signature as a vehicle to promote company culture. Finally, track the traffic from your signature links to optimize the effectiveness of your promotions. These are a few effective ways to use your email signature for digital marketing.