When I started my business a few years ago, I thought designing a logo was a simple thing. Something I could do in a few hours, edit it on a computer and print it so that I could insert it on the face of my product. And that is what I did. After a few days, I met with some of my friends who had created businesses that went on to be successful.
I told them that I had completed creating logos in one day and I was ready to start hiring and selling and my products. They were astonished! And I thought I had done something heroic only for them to tell me to rethink about my logo. “What the hell?” I asked myself. What is so important in a logo to think about for a few days? In fact, they even advised me to get a logo designer to help me out.
I later came to realize the importance of taking my time when creating logos for business. And I am here to tell you that you should too. Why? When a customer wants to buy a product from you, what does he or she look at first? The logo of your business. Take your time and study the logos of big successful companies all over the world. You will realize that they took their time to design their logos.
5 Excellent Tips to Create a Logo
They learned how to blend the colors according to the preferences of their potential customers. They even hired a professional logo designer to advise them accordingly. Companies such as Nike, Apple, Starbucks, Coca-cola and Pepsi are examples of companies that have paid a lot of attention to their logo. And you can see the results for yourself.
A business without good logos cannot survive in the market for long. As you know, the type of colors you use on your logo will affect the buying decisions of your customers. You may have noticed that even children are influenced by colors. When you take out your child to the store or a supermarket, pay attention to the type of products he or she pushes you to buy for him or her. Only those products that have logos with shapes and colors that blend together are bought.
Maybe you started a company and you were as ignorant as I was about logos and now you want to improve it. Or you are about to start your business and you want to know how to create effective logos. Either way, this article will assist you by giving you five of the best tips to create an excellent logo for your business. Read on now!
Create a unique logo
As you were growing up, your parent or guardian probably told you that no one in the world looks or behaves like you. In short, you are unique and special. And so should be your logo. The purpose of a logo is to help your consumers differentiate your products from your competitors’.
Why should you try copying someone else’s logo? You are a very creative person. You believe in your business. Show how much you believe in it to your consumers through your logo. Take your time and imagine how business logos will look like. Take a walk while thinking about it. Sleep on it. The longer you think about, the better the logo will look like. Write down your ideas and share them with your business colleagues. A logo is just more than a representation of the product or service an organization offers. It is the essence of the business.
Know your brand
A logo can be thought of as an image that introduces your brand. And that is true. The purpose of a logo is to help you reach your target market easily. You have to keep this fact in mind when designing logos. What do you think of your brand? Write it down.
Do your research on the internet. Do not copy other businesses Stay true to your brand’s personality. What does your logo mean? Can you describe it to five-year-old child and help him or her understand? Your brand and logos should match perfectly. Creating a simple and unique logo for your brand is all that is needed.
Color creates difference
When thinking about your brand, the image you will use says everything about your business. Taking your time to think about each and every aspect of your logo is so key. Among these aspects is how the colors you use blend together. It is important to know that every color has its own message.
With a message comes a variety of feelings. 80% of buying decisions are based on emotion. Do not tie your shoelaces together and fall on your face. Do not use a color just because you love it. Remember, you are not the consumer.
I realized that the most successful business owners create questionnaires and give them to their potential customers. After they fill the questionnaire, they give them a free gift. In the questionnaire, the customers are asked about the colors that they feel represent the business perfectly. The business owner then takes his or her time to blend the colors together. Just as a writer uses essaygeeks.co.uk to write great essays, so does the business owner use the services of a professional logo designer.
Here are some examples the meaning of different colors according to the Psychology of Colors.
- Red – bold, energetic
- Yellow – optimism, sun
- Green – organic
- Blue – trustworthy, professionalism
- Black – powerful, authoritative
- White – pure, simplicity
- Orange – friendly, young
The meaning of your name
A logo comprises of two ingredients which are basically a symbol and wordmark. Before you decide to represent your business with any type of symbol, it is important to note that you will have to use a lot of resources to advertise it so that your target market can recognize it. A good example of such an organization is Mercedes.
You can also choose a unique logotype which is just the name of your business. A good example is Coca-cola or IBM. If you decide to use a generic, then you need to come up with something unique that will help people differentiate your business with others.
Avoid too stylish fonts and big spaces. Remember, simplicity is key when it comes to creating a logo. There are some websites which can help you come up with an attractive font and look for logos for example Font Squirrel.
Success is earned every day
Every simple and unique logo you admire today did not start off as a successful logo. It was once at the bottom and it took a lot of time and effort to popularize them. Successful business executives will tell you this. Patience always pays.
Do not give up just because your logo does not seem to gain popularity. Ultimately, it is for the market to decide how your business will perform. And there is nothing wrong with this. There is always room for improvement. The easiest thing for you to do is to understand and implement the basic principles when creating your logo.
And your success is guaranteed. Do not keep on changing your logo rapidly. Give it some time in the market. The market responds slowly but it always responds.
As the saying goes, Rome was not built in one day, and so is your success in this area. Success is earned on a daily basis. Always remember to use online tools if you find yourself stuck somewhere.
They can be quite cheaper compared to hiring a professional logo designer. Discuss your ideas with your closest friends or partner. Listen to their ideas as well. When you finally draw logos, think of how to improve it from time to time. And remember, simplicity is the key to success.