5 Key Elements To Include On Your Landing Page

A landing page is essentially a bedrock that supports your entire sales funnel. See the top 5 key elements to Include on your landing page

By Larissa Lopes
Updated on August 8, 2022
5 Key Elements To Include On Your Landing Page

Know the top 5 key elements to include on your landing page. A landing page is essentially a bedrock that supports your entire sales funnel. Whether it is to capture leads, build a mailing list, or generate sales, creating a high-performance landing page is critical to generating returns on your marketing spend. Without this, you will bleed through your budget with absolutely nothing to show.

The science behind effective landing pages remains obscure, hazy, and has no clear answers. Perhaps this is because it is so intertwined with human psychology, and there can never be a one-size-fits-all solution. And there are, however, certain critical elements known to improve conversion rates substantially. This article will show you the best 5 key elements to include on your landing page.

Key elements to your landing page: Strong Headlines

A visitor who lands on your landing page often judges your value proposition within 3 to 5 seconds. And often referred to as the “Blink Test,” this dreaded concept has dominated web design, marketing, and branding throughout the past decade.

It also revolves almost entirely around strong headers and above-the-fold visuals. Such as hero images, offers, deals, and sometimes even the first call-to-action.

The idea behind solid headlines is to convey your offerings as quickly and with as much clarity as possible.

For example, if you visit the landing page of Death Wish Coffee, you are hit with the header “World’s Strongest Coffee” right away. So you know what their unique selling proposition (USP) is.

Key Features & Offerings

Immediately following the header and the hero image, another critical element above-the-fold is the highlighted key features and offerings. While the title sets the stage for the USP, the following section should go deeper, further establishing the value proposition to visitors.

This section needs to be precise and concise, with mere bullet point headers. And also brief overviews for viewers to glance through. For example, this section can include the following features if you offer writing services. “Quick Turnarounds,” “Unlimited Revisions,” “Vetted Writers,” etc.

In landing pages, just as in all other forms of UX designs, visitors don’t take kindly to large mounds of text, and it is a natural tendency to skip through it.

Key elements to your landing page: Trust Indicators

Once the USP and offerings are clear, the rest of the page is intended to induce a call to action. And trust indicators are pretty significant in this regard.

A trusted indicator quells doubt in a visitor’s mind and includes testimonials, social proof, high-profile brand mentions, star ratings, and more.

Many successful landing pages use multiple indicators at regular intervals to reinforce the message and keep the flow intact. This can also include a “Money-Back Guarantee,” BBB Certification, or anything else that can get viewers to take out their wallets.

Visual Content

You can write novel-length stories explaining your USP, features, and pricing, or you can use images and videos to convey the same effect. It is well established that visual content is processed much quicker and sticks with the viewer for longer than mere text, so it is time to put this to use.

However, visual content is a double-edged sword; there are strict rules regarding color schemes. And uniformity must be adhered to, without which you stand to end up with a lopsided copy. And leave a bad taste or perception in the minds of visitors.

Visuals should also help set the hierarchy of the page, helping guide the eyes through the information in precise order. And this is where the art and science of landing page design collide. Also, it is something that can only master with extensive study and practice. And however, if you are just starting, you can try this landing page builder to get better insights and soften the learning curve.

Key elements to your landing page: Call-To-Action

The final intention of the touchdown web page is to generate a name to action. In this case, the more, the better. Therefore, the elements, visuals, texts, and sales copy should ultimately revolve around the CTAs. And it is a standard practice to include the CTA a number of times throughout the page.

The idea is to ensure that the visitor is never too far from a “Buy Now” or “Sign Up” button, no matter where they are on the page.

Besides this, call-to-action buttons often maintain a strong presence, visibly highlighted to differentiate from surrounding elements. While also covered with certain trust indicators such as “Money-Back Guarantee” or “PayPal Verified” to quell any vestiges of doubts that the visitor may have.

Final Words

Understanding the logic and science behind a landing page is indispensable no matter what you sell online. This is something that marketers perfect after years of trial and error. And it is essentially a field of study on its own.