Are you the owner of a web design company or a contractor looking to market yourself and your skills? Then it is essential that you do everything in your power to improve your business if you want to increase your bottom line and reel those prospects in. See now 5 practices that web designers are using to improve their business.
Most designers love what they do, but handling the management side of things doesn’t always come easily to the creative mind. From payroll to monitoring employees and managing client expectations, it takes a lot of work! Check out these top 5 tips guaranteed to make the process smoother, and help your business reach new heights of success.
5 Practices Web Designers Are Using to Improve Their Business
1 – Secure Your Brand
If you haven’t slapped a copyright on your business’ name, do so now. Many startups think that they can save a little money by skipping this step until later, but having your brand unsecured means that someone else can swoop in and steal it right from under your nose.
Entrepreneurs and one-man businesses will usually do a state or nationwide search to ensure they do not inadvertently steal another company’s name. For instance, someone in Delaware would use the Delaware corporation search. Once your brand has been copyrighted, it will appear on these lists and ensure that your business entity is 100% yours.
2 – Centralization is Key
As your client base grows, keeping up with projects can become a tremendous hassle. All too many businesses find themselves with a lack of proper organization, leading to thousands of folders on their hard drives and client correspondence a mile deep in their emails.
Instead of using separate programs for different aspects of your business, utilize a service that keeps your entire operation in one place. There are plenty of software applications and websites that offer a centralized dashboard that can handle everything from the first contact you have with a client to the final email. Having your business in one central location keeps things simpler for you, your billing process, and your employees.
3 – Managing Time
Speaking of employees, it can be difficult to make sure that everyone is completing their projects by the assigned deadlines. This line of work is often something that can be done remotely, and in-office hours are far too busy for you to breathe down everyone’s necks (which you don’t want to do anyway).
Why not apply software that can track time and monitor employees at the same time? You don’t need eyes and ears everywhere when programs like Clockspot can do the work for you. It’s a simple way for you to stay on top of projects and an excellent way for your employees to show you the hard work they put into their assignments.
4 – Make Those Payments Recurring
Have any team members with SEO, coding, or online security expertise? Every client understands that you will deliver a quality website, but very few expect a design company to future-proof the final product as well. Offer recurring services in packages that range from SEO article creation to handling crashes with backups.
The majority of your clients are coming to you because they don’t have the first clue of how to handle critical website aspects like the design. Taking things one step further with even more offerings is an excellent way to turn a one-time client into a recurring customer.
5 – Increase Your Audience
The majority of design firms cater to either small websites or corporate clients. Why not appeal to both? While smaller clients might have a restricted budget, it won’t take your teams that long to craft a website based on their funds and needs.
At the same time, you can be raking in the dough from high-paying businesses who need something extravagant. Money is money, and how could you ever argue with making more?