Businesses can use all sorts of tactics to convert website visitors into customers. A simple yet effective way to do this is to write a great value proposition that covers everyday visitors to become repeat buyers. Learn in this guide how to create & write a good value proposition that covers and converts customers with the best examples & elements to include.
A value mission tells visitors why they should buy from you, not competitors. It also explains your product’s benefits and what problems it solves. When visitors land on your website, a value proposition should be one of the first things they see.
But writing a value mission isn’t as simple as it may seem. You’ll need to include certain things to ensure the one you create produces measurable results and shares the right message.
You’ll want to include five things in a good value proposition and their best examples.
A Good Value Proposition Covers:
1. Product Benefits with Value Proposition
When deciding whether or not to make a purchase, customers aren’t too worried about what your product offers. Instead, they’re more interested in the benefits that your product brings to the table. Consumers want to know what’s in it for them.
To create a compelling value mission, you need to highlight your product’s various benefits. Since your benefits are likely similar to those of competing products, you’ll want to think outside of the box. Figure out what makes your product unique.
When coming up with product benefits, take a look at some of these great value proposition examples to get an idea of what your statement should look like and the kind of benefits that other companies choose to showcase.
2. How Your Product Solves a Problem
Products that solve a problem or mitigate a challenge are precisely what consumers are looking to buy. Once you’ve identified your product’s various benefits, the next piece of information to include in your value proposition is how your product solves a challenge or problem.
Look at all of the benefits you’ve identified and match them up with a customer pain point. By honing in on the problems your product solves, it automatically becomes even more valuable and worth having.
Ultimately, if your product saves a consumer time, keeps more money in their wallet, or makes their daily life a little more convenient, you want to let website visitors know that immediately.
3. Added Value In A Good Value Proposition Creation Guide
Often it’s the little things that convince a viewer to become a customer. Consider what added value you can provide to encourage a consumer to purchase. Even the smallest value-adds can sway someone to buy from your business instead of a competitor.
Look at what other businesses in your industry offer. Then, see what added value you can offer to give yourself a leg up on competitors. Some common yet effective value-adds include:
- Next day delivery
- Free shipping
- Free trial
- Money-back guarantee
- Free Installation
- Customizable features
Putting these added values front and center makes visitors more likely to go much further than your home page. Once a customer is convinced that your product is the best and solves their problem, they will purchase.
4. How Your Business is Different
Elements of a value proposition guide cove other businesses. No business in the world doesn’t have competition, but because there are businesses just like yours that sell a similar product, you need to explain how your company is different. What makes you stand out?
Identifying what makes your business different is a great way to connect with consumers and explain why buying from your business is the best decision they’ll ever make. Pinpoint your differences and shine a spotlight on them!
Another way to make your business different and to engage with consumers is to find a way to make an emotional connection that will resonate.
5. A Call to Action in Value Proposition
Last, a good value idea should include some call to action. After a visitor reads your proposition and knows why your product is worth purchasing, the next thing to include in your elements on a value proposition guide is some call to action.
Maybe you want consumers to learn more about your product or direct them to make a purchase. Whatever the call to action, maybe it’s always helpful to guide consumers to where you want them to go.
Top 7 Value Proposition Examples That Convert Customers
1. Speedy Delivery: Amazon Prime
Value Proposition: “Get Free Two-Day Shipping, Unlimited Video Streaming, and More”
Amazon Prime nails its value purpose by clearly stating the core benefits – free two-day shipping and unlimited video streaming. The ‘and More’ adds a touch of intrigue, making you wonder what else you could gain from subscribing.
2. Ultimate Reliability: FedEx
Value Proposition: “When it Absolutely, Positively Has to Be There Overnight”
FedEx’s value idea is an example of promise and reliability. They emphasize that they can be trusted for overnight deliveries, eliminating the customer’s need to worry.
3. Hassle-Free Software: Slack
Value Proposition: “Where Work Happens”
Slack offers a platform where teams can collaborate effortlessly. By stating “Where Work Happens,” they make a bold claim that they are the hub for productivity in modern workplaces.
4. Healthy Living: HelloFresh
Value Proposition: “Say Goodbye to Grocery Shopping, Hello to a Full Fridge”
HelloFresh offers convenience and health in a single package. They take care of the grocery shopping and planning, so you only have to worry about cooking the meal.
5. Financial Security: Geico
Value Proposition: “15 Minutes Could Save You 15% or More on Car Insurance”
Geico’s elements with a value proposition emphasizes time efficiency and financial savings. They attract customers by the prospect of a quick process that will save them money on insurance premiums.
6. Easy Online Payments: PayPal
Value Proposition: “The Simpler, Safer Way to Pay Online”
PayPal simplifies the complicated process of online payments. Their value idea assures customers that their service is simple and secure.
7. Stylish Affordability: IKEA
Value Proposition: “Affordable Solutions for Better Living”
IKEA’s value idea appeals to anyone looking to furnish their home stylishly but without breaking the bank. They offer a solution that combines affordability and quality.
Conclusion About What Value Proposition Covers
A well-written value proposition can have a measurable impact on your business’s number of leads and conversions. Whether you’re a small start-up company or a booming brand, it’s never too late to create a value purpose.
Include these five details in your statement to ensure you’re getting the most crucial detail across to prospective buyers.
