5 Things That Should Be Included On Every Company Website

Discuss top things that should be included on every company website to drive potential consumers to conversion, must have essential elements

By Claudio Pires
Updated on May 26, 2024
5 Things That Should Be Included On Every Company Website

Online web content can drive potential consumers to conversion. Nowadays, over 67% of customer experience happens digitally. Since so much of the customer experience relies on having compelling web content, websites must have all of the critical factors needed to drive sales. Not only do web pages need to maintain a high conversion rate, but they also need to create a personal connection with site visitors. Your website should be aesthetically pleasing and easy to navigate. In this article, we will discuss five things that should be included on every company website and must have essential elements.

1: Clear and Compelling Homepage

The homepage is the face of your website and often the first impression visitors will have of your company. It should clearly convey who you are, what you do, and why visitors should care. Key elements to include on your homepage are:

  • Logo and Branding: Ensure your logo is prominently displayed, reinforcing your brand identity.
  • Tagline: A succinct and compelling tagline that encapsulates your business’s value proposition.
  • Navigation Menu: A clean, intuitive navigation menu that helps users find what they’re looking for quickly.
  • Hero Image or Video: A high-quality image or video that represents your brand and engages visitors.
  • Call-to-Action (CTA): Strategically placed CTAs that guide visitors towards desired actions, such as “Learn More,” “Contact Us,” or “Shop Now.”

2: Mission Statement and “About Us” Section

When consumers visit a web page, they should immediately know what to expect. “About Us” sections are the most underrated aspect of a company website. These pages allow companies to establish their personality as a brand.

A mission statement allows a brand to show its values while showcasing its areas of expertise. Both the “About Us” section and the mission statement are tools in developing a personal connection with the reader. These sections develop context, expertise, and personality.

  • Company History: A brief history of your company, highlighting key milestones and achievements.
  • Mission Statement: A clear and concise statement of your company’s mission and core values.
  • Team Bios: Introduce key team members with professional bios and photos to humanize your brand.
  • Awards and Recognitions: Showcase any awards or recognitions to build credibility.

3: Published Content Library: Things To Add in a Company Website

Your website is the platform used to showcase your expertise in the industry. No matter what industry you work in, you can publish blogs and articles that showcase your advanced knowledge about trending topics. In addition to blog articles, publish highlights from recent projects you have completed for your client base.

Many content marketing tools can help you establish your content marketing strategy. Published content shows that you are professional, intellectual, and inclined to educate your audience. Finally, this can have good things to include in a company website and must have essential elements.

Successful websites utilize backlinks to connect their readers to other sites and platforms. Firstly, always link to statistics and resources that provide further context into the information you are sharing. Second, link to the social media platforms associated with your brand. So, if a company is not currently utilizing social platforms, they may want to complete a cost-benefit analysis to see if social media presence would be a worthy investment.

Social platforms can increase traffic to your website. With increased web traffic, a greater number of people will be funneled through the customer experience. Several companies, like services, help expand your social media reach to increase traffic to your website.

5: A Contact Section: Things to Include on a Company Website

All websites should have an up-to-date contact section. Consumers experience a lot of frustration when they cannot ask questions. So, consumers are looking for the ability to contact your company using various methods, including email, phone, and chat. The “Contact Us” section provides a way for you to have direct conversations with your customer base.

  • Phone Number: A direct line for customer inquiries.
  • Email Address: A monitored email address for customer support or inquiries.
  • Physical Address: If applicable, include your business’s physical address to enhance local SEO.
  • Contact Form: A simple and easy-to-use contact form for visitors to get in touch with you.
  • Social Media Links: Links to your social media profiles to encourage further engagement.

6: A Direct Call To Action (CTA)

A CTA allows for conversions and sales to happen directly on your website. Companies have the ability to create multiple CTA’s that align with their goals as a company. You can “call” people to like your page on social media, purchase a product, or subscribe to a program. Moreover, it is crucial that brands strategically choose the design, placement, and language on their call to action function. So, the company website must have essential elements.

7: Products or Services Page

A detailed Products or Services page is essential for informing potential customers about what you offer. This page should be well-organized and easy to navigate. Key elements include:

  • Product/Service Descriptions: Clear and detailed descriptions of each product or service, highlighting features and benefits.
  • High-Quality Images: Professional images that showcase your products or services.
  • Pricing Information: Transparent pricing information to help customers make informed decisions.
  • Customer Reviews: Testimonials or reviews to build trust and provide social proof.

Things to Include on a Company Website Summary

With a high percentage of the customer experience taking place online, your web platform must be robust and relevant. When consumers enter your website, they will immediately see your brand’s mission and vision.

From there, readers can explore your products and services. They will contact your customer service team if they have questions about your services. In conclusion, by investing in your online presence, you will increase your reach and improve customer experience.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.