It’s true that websites have become the modern salesperson but the task of designing them isn’t any less than climbing a mountain. Particularly this task becomes even tougher for SaaS companies as they have to convince prospects for buying products that are rather abstract and can’t be physically felt. The primary objective of a SaaS website is to grab the attention of prospects, converting the majority of them into trial users and ultimately winning them as customers. Basically, it’s all about maximizing conversions and increasing sales.
The best way to do this can be making your visitors spend more time on your SaaS website because the longer they linger on the greater the opportunity for conversion. But the question is how to do it? Let’s look at five key elements which you can use to redesign your SaaS website for maximizing conversions.
Tips To Redesign Your SaaS Website
Make Sure To Highlight The Value Proposition
Customers will definitely take an interest in knowing what’s your value proposition? Or, what makes your SaaS business stand out from the rest? This is why you have to revamp the homepage of your SaaS website in such a way so that it clearly communicates why your solution is the most favorable choice over others in the same domain.
For instance, look at the homepage of MailChimp which is a dynamic yet minimalistic email marketing platform. It’s beautifully designed with clear paths to conversion. Also, Slack which is the messaging app for teams has an impressive SaaS website with clean and simple layout making it evident to the prospects that it’s the solution to all their collaboration needs.
Precise Calls To Action To Convince Prospects For Free Trials Or Demos
The majority of SaaS websites place the call to action buttons in order to convince prospects to take some action. But being in SaaS space you can take advantage of the inherent ability to allow customers to use the product before they actually purchase it.
Link your free trial or call to action buttons to a CRM tool of your choice and make sure that you follow up on each of the prospects at least 7-8 times as they move through the different stages in your pipeline management software. A company that follows up with prospects at least those many times is more likely to convert them to customers.
You can persuade prospects for free trials by creating and placing calls to action buttons throughout the website particularly on the homepage. But it doesn’t mean that you can blindly place these buttons they have to be strategically designed.
For example, let’s have a look at the website of Bench which is an online bookkeeping platform. It has purposefully placed CTAs throughout the home page that makes the centerpiece of their lead generation activities.
High-end Images & Videos Of The Product
No one will ever be ready to purchase your product without actually seeing it. This is why your SaaS website should have visually appealing pictures of your software. Also, you can tell about its features with a short text description and a screenshot. In addition to images, you can incorporate interesting videos which can allow prospects to get an idea of your product easily in comparison to the words and pictures.
Well-Designed Pricing Page
The pricing page of your SaaS website is one of the most integral elements that play a major role in the buyer journey. Your prospects visit this page and decide whether they want to pay for the product or not.
This is why you should have a well-designed pricing page which is easy to find and navigate. Also, make sure to incorporate different packages or options that cater to your buyer personas. Keep the pricing structure simple for prospects to understand and arrange elements in a clear, concise, and specific manner.
Accessible Contact Info
It’s not necessary that every visitor will have the patience to find the “Contact Us” button on your SaaS website. Most of them will get annoyed and abandon the page. This makes it mandatory to make your contact information as bold as possible. For instance, look at the Shopify homepage where all of their contact information is listed in a single column.
Use Live Chat Feature To Make Your Customers’ Life Easy
Live chat feature can help customers to have a word with your sales reps as and when they require. This will be a sigh of relief for them as they know that there’s always someone to fix their issues. For example, look at Drift which is a conversational marketing platform for businesses. Its website has a conversational chatbot to solve the queries of customers.
Make Your Blog Section As Impressive As Possible
You can’t convince customers to buy your product right away. They need a few valuable resources that they can trust before making a decision to purchase. The blog section of your SaaS website can be that source which can act as the major driving force behind all your lead generation efforts.
This may sound a little bit tedious because producing relevant and fresh pieces of content on a regular basis is a tough task. But you need to understand that it’s not only about lengthy paragraphs.
Instead, you can incorporate interesting infographics, Powerpoint Slides, and videos. According to a study done by Hubspot businesses with blogs that have accumulated at least 51 posts see 53% more traffic than blogs with 20 to 50 posts. Therefore, you should try to design the blog section of your SaaS website carefully so that visitors find it interesting and spend more time in understanding what your business has in store for them.
Believe it or not, there are several ways to redesign your SaaS website in order to maximize conversions. But it’s up to you to choose the best tactics that suit your specific business requirements and make your SaaS website a lead generation machine.
Anubhuti Shrivastava is a content crafter at Arkenea and Benchpoint. She is passionate about writing articles on topics related to design and the software development industry.