Websites have become the modern salesperson, but designing them isn’t any less than climbing a mountain. Particularly this task becomes even more challenging for SaaS companies as they have to convince prospects to buy rather abstract products that can’t be physically felt. Check out the top tips to redesign your SaaS website for maximum conversions and best practices to increase your customer base.
A SaaS website’s primary objective is to grab prospects’ attention, converting most of them into trial users and ultimately winning them as customers. It’s all about maximizing conversions and increasing sales.
The best way to do this can be to make your visitors spend more time on your SaaS website because the longer they linger on, the more excellent the opportunity for conversion. But the question is how to do it. Let’s look at five key elements which you can use to redesign your SaaS website to maximize conversions.
Tips To Redesign Your SaaS Website
1. Make Sure To Highlight The Value Proposition
Customers will take an interest in knowing what’s your value proposition. Or, what makes your SaaS business stand out from the rest?
This is why you have to revamp the homepage of your SaaS website in such a way that it communicates why your solution is the most favorable choice over others in the same domain.
For instance, look at the homepage of MailChimp, which is a dynamic yet minimalistic email marketing platform. It’s beautifully designed with clear conversion paths.
Also, Slack, the messaging app for teams, has a unique SaaS website with a clean and simple layout, making it evident to the prospects that it’s the solution to all their collaboration needs.
2. Precise Calls To Action To Convince Prospects For Free Trials Or Demos
The majority of SaaS websites place call-to-action buttons to convince prospects to take some action. But being in the SaaS space, you can take advantage of the inherent ability to allow customers to use the product before they purchase it.
Link your free trial or call to action buttons to a CRM tool of your choice and make sure that you follow up on each of the prospects at least 7-8 times as they move through the different stages in your pipeline management software.
A company that follows up with prospects at least those many times is more likely to convert them into customers.
You can persuade prospects for free trials by creating and placing calls to action buttons throughout the website, particularly on the homepage. But it doesn’t mean that you can blindly place these buttons. They have to be strategically designed.
For example, let’s look at Bench’s website, which is an online bookkeeping platform. It has purposefully placed CTAs throughout the home page, making the centerpiece of its lead generation activities.
3. High-end Images & Videos Of The Product SaaS Website
No one will ever be ready to purchase your product without seeing it. This is why your SaaS website should have visually appealing pictures of your software. Also, you can tell about its features with a short text description and a screenshot.
In addition to images, you can incorporate exciting videos, allowing prospects to get an idea of your product easily compared to the words and pictures. So, the top tips to redesign your SaaS website for maximum conversions and best practices to increase your customer base.
4. Well-Designed Pricing Page: SaaS website conversions tips
The pricing page of your SaaS website is one of the most integral elements that play a significant role in the buyer journey. Your prospects visit this page and decide whether they want to pay for the product.
This is why you should have a well-designed pricing page that is easy to find and navigate. Also, make sure to incorporate different packages or options that cater to your buyer’s personas.
Keep the pricing structure simple for prospects to understand and arrange elements in a clear, concise, and specific manner.
5. Accessible Contact Info For SaaS Website
Not every visitor needs the patience to find the “Contact Us” button on your SaaS website. Most of them will get annoyed and abandon the page.
This makes it mandatory to make your contact information as bold as possible. For instance, look at the Shopify homepage, where all their contact information is listed in a single column.
6. Use Live Chat Feature To Make Your Customers’ Life Easy: SaaS website conversions tips
The live chat feature can help customers to have a word with your sales reps as and when they require. This will be a relief for them as they know there’s always someone to fix their issues.
For example, look at Drift which is a conversational marketing platform for businesses. Its website has a conversational chatbot to solve the queries of customers. As a result, the top tips to redesign your SaaS website for maximum conversions and best practices to increase your customer base.
7. Make Your Blog Section As Impressive As Possible
You can’t convince customers to buy your product right away. They need a few valuable resources they can trust before purchasing. The blog section of your SaaS website can be that source which can act as the primary driving force behind all your lead generation efforts.
This may sound a little bit tedious because producing relevant and fresh pieces of content regularly is a challenging task. But you need to understand that it’s not only about lengthy paragraphs.
Instead, you can incorporate interesting infographics, Powerpoint Slides, and videos. According to a study done by Hubspot, businesses with blogs that have accumulated at least 51 posts see 53% more traffic than blogs with 20 to 50 posts.
Therefore, you should try to design the blog section of your SaaS website carefully so that visitors find it interesting and spend more time understanding what your business has in store for them.
Believe it or not, there are several ways to redesign your SaaS website to maximize conversions. But it’s up to you to choose the best tactics that suit your specific business requirements and make your SaaS website a lead-generation machine.
8. Your online SaaS platform can leverage social proof to increase conversions
SaaS websites often disregard the effectiveness of social proof in increasing conversions. Stacking your proof is a powerful psychological strategy that can significantly impact your website’s success – converting warm leads into hot leads that are ready for you to make a sale on.
The various types of social proof are numerous and may include the following:
- User comments
- Testimonials
- Case studies
- Endorsements
- Ratings from other websites (e.g., G2Crowd, Capterra)
- Media coverage
- Number of subscribers
- Brand logos of customers or partners
- Descriptions of well-known apps that link to your product.
Even if you have a dedicated testimonials page (or similar) on your website, SaaS website best practices advocate ensuring social proof elements are present on other pages throughout your website as well to build trust in prospective customers.
Author
Anubhuti Shrivastava is a content crafter at Arkenea and Benchpoint. She is passionate about writing articles on topics related to design and the software development industry.
