5 Ways to Design Engaging Advertising Visuals Through Creative Automation Software

This article will teach us the best ways to design engaging advertising visuals through creative automation software and increase sales

Updated on December 1, 2023
5 Ways to Design Engaging Advertising Visuals Through Creative Automation Software

The digital world is fast evolving, and the need for content, especially visuals, keeps increasing every day. Producing content at such a high rate can be pretty challenging for marketing and design teams. Already, 60% of marketers create at least a piece of content daily, and this percentage keeps increasing. This is where creative automation saves the day. This article will teach us the best ways to design engaging advertising visuals through creative automation software.

As the name suggests, the software lets you automate your content creation processes, especially if you produce high-volume content regularly. With creative automation, you’re able to use technology to generate bulk content. In this article, you’ll learn about creative automation, why you need it, and how you can leverage it to design captivating visuals. Moreover, we’ll learn how to design advertising using software.

What is creative automation software?

What is creative automation software

Simply put, this software lets you use technology to scale or improve your content creation. It is one of the ways technology has changed how we do business. With it, you get the opportunity to create visual content in huge quantities within a short time. 

Creative automation minimizes routine tasks in content production, freeing the marketing team to invest their time in other important tasks. This gives room for better creativity and enhanced productivity.  

Who needs creative automation software?

If you’re into content production, especially if you regularly produce content on a large scale, this software makes your job easier, whether as an individual or part of a team, as long as you produce content frequently. Find below specific professionals who need this software to design advertising.

Marketing teams to design engaging advertising visuals

Digital marketing teams can benefit greatly from this innovative software. Many of the features of this invention are tailored for marketing and advertising. Reeling out many pieces of content daily gets tiring and monotonous. The software makes the job of the marketing team less stressful. 

Social media managers to design engaging advertising visuals

As we all know, social media thrives on content. Not only that, the content is in real time and fleeting. A news item five minutes ago is already overshadowed by another one, hence the need to keep on putting out content to meet the needs of the consumers. 

To compete in the social media world, social media managers need to increase the effectiveness of social media marketing and content plays a huge role. This software helps them produce content more strategically and efficiently. 

Design teams

Design teams at advertising firms or any other firm that requires consistent content production will benefit from this invention. This software simplifies the daily tedious design processes. Time is saved and design goals are met easily with creative automation.

If you belong to any of the categories listed above, you need to invest in creative automation. This technological innovation will improve your work processes and help you achieve better results using software to design advertising. 

Why do you need creative automation software?

Creative automation software is increasingly being adopted by many marketing and design teams that appreciate its benefits. The benefits highlighted below will convince you if you’re still not sold on why you need to invest in this technological innovation.

It saves time to design engaging advertising visuals

One of the main advantages of creative automation is that it speeds up your content production processes. It enables you to meet up with content demands in real time. You save days and weeks of content production using this software. This benefit lets your team focus on other helpful business activities. 

It offers flexibility

Often, due to the time and effort required to create content, you cannot update or make changes to existing content. This is one of the factors that can affect your marketing goals. However, this software can change your content on the go and as desired. With it, you can change the format, text, file size, banners and other design elements in your content. 

It increases productivity to design engaging advertising visuals

The ability to do more in less time that creative automation gives when it comes to content creation allows for enhanced productivity. The software frees marketing team members to take up more tasks thereby increasing their production output. They achieve marketing goals faster and the business grows as a result. 

It improves workflow management

Your content production process is well-managed with this invention. The software lets you set up workplaces and teams, assign roles and tasks as well as set privacy levels for your projects. At a glance, you have a clear overview of your projects and their stages.

It collates all your digital assets in one place

From one source, creative automation allows you to  save, arrange, and distribute digital assets to ensure consistent branding across all platforms. Having centralized storage for all your assets gives room for easy accessibility. You also get to monitor ad campaigns and their assets in real time. 

It helps to maintain your brand’s consistency

When you’re creating a lot of content manually, there might be inconsistencies in the elements, affecting your branding negatively. Creative automation, however, erases these irregularities. The automation characteristic replicates all your brand elements seamlessly, helping you maintain your brand’s consistency

It improves collaboration

This innovation has features that allow teams to collaborate more effectively. For example, content review and approval occur within the software, making collaboration super easy. Instead of the content review and approval process to be done back and forth via email as is traditionally done, every process is executed in the software. 

It prevents and limits errors

When you’re producing thousands of visual advertising content, chances are there will be errors during the copying and pasting process. With this software, the probability of having errors in your content is low. With the software, you can produce variations of the same content without making manual adjustments, reducing the chances of mistakes.

There are other benefits of creative automation not listed above but the ones listed are enough reasons to start using it. Some of these benefits include cost-efficiency, scaling and ease of use. 

5 ways to design captivating advertising visuals through creative automation software

There are many ways to use automation software to create engaging advertising visuals. You basically have to study the features and use the ones best suited for your operations. The following are some ways to design captivating ad visuals using this software.

Customize your designs

Unleash your creativity by customizing your designs. This software has hundreds of templates to choose from. A great way to create engaging advertising visuals is by customizing the templates to suit your brand. To add spice to your designs, try animating them. Set the flow and customize your animations. This will make them even more captivating.

Create sets of ads at a go

Instead of designing one ad after the other, create a whole set at a time. Choose the displays that work for you in the library or customize yours. This software also allows you to edit, animate and download your designs all at the same time. 

Resize to design engaging advertising visuals

With the Smart Resizer feature in this software, you can instantly produce different sizes of your designs. All you have to do is go to the settings and input the reference layout you want for each orientation. Once done, the algorithm will resize the designs. The software usually has many preset sizes. If they don’t suit your needs, you have an option to input your own custom sizes.

Input your ad builder

This innovation enables you to use data feeds to create different variations of a particular design. This software lets you merge your data and design seamlessly. The best part of this feature is that you can repeat this process as often as you like. As a result, you get up-to-date creative ads to post anytime. 

Optimize your strategy to design engaging advertising visuals

Optimize your ad strategy by exporting custom embed ad tags and using them for advertising platforms like GroundTruth or Google Ad Manager. Also, do regular checks to monitor your clicks and impressions. Be equipped with insights about the tracked data based on metrics like ad network, project and device. 

When you use these tips above while designing your advertising visuals with the software, you will begin to see positive outcomes. Your workflow will be faster and the clicks and impressions on your visuals will grow.

Wrapping up

With the increasing demand for content in the digital world, the work of marketing and design teams has been cut out for them. Creative automation software is a timely help that can help these professionals meet the content demands. 

The benefits of this software are numerous. They include time-saving, flexibility, productivity, brand consistency, collaboration, better workflow management, limited error, and ease of use. 

There are many ways to design engaging ad visuals with the software. Here are some: customization, creating sets of ads at a go, resizing your design, inputting ad builder and optimizing your ad strategy. Invest in creative automation and use these tips to create captivating advertising visuals.

Moyofade Ipadeola is a Content Strategist, UX Writer and Editor. Witty, she loves personal development and helping people grow. Mo, as she’s fondly called, is fascinated by all things tech.

Moyofade Ipadeola blog post aurhor writer

Author

Moyofade Ipadeola is a Content Strategist, UX Writer and Editor. Witty, she loves personal development and helping people grow. Mo, as she’s fondly called, is fascinated by all things tech.

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