As of March 2019, there were 31.2 million bloggers in the United States. On WordPress, which is just one of many platforms, users create an average of 69.5 million new blog posts per month. With this kind of competition, it’s important to know how to make your blog unique and stand out among the rest. This short guide will go over the five most essential things you can do, from fresh content to improved security by using key tools like mobile VPN services. These small tweaks will go a long way and ensure your blog soars above the rest.
1) Create Fresh Content
If you are trying to increase your audience, it’s essential to know some basic SEO strategies. Google and other search engines run a series of tests through their algorithms. The sites that perform the best are ranked at the top. There are many different strategies to achieve that top spot, but the most important is creating fresh content.
Your website should be a place people want to visit frequently. The most popular sites put out new blog pieces several times per day. You probably don’t have that kind of time on your hands. At the bare minimum, shoot for at least one new blog per week. Other small things that help improve rankings include minor tweaks and edits throughout your site.
2) Images are Essential
People vastly prefer images to text. More often than not, the pictures will draw them into a particular piece. If they are interested, then they will read the blog piece. For this reason, you need to make sure you have excellent, high-quality images on your blog. If you need to source stock images, use websites like iStock and Deposit Photo. They have millions of royalty free or low priced images. You can use them to find the perfect photo to match your brand.
3) Optimize for Mobile
In 2018, 52.2% of the global web traffic was mobile. That’s 2% more than it was in 2017 and the number continues to grow each year. With the rise of high-powered tablets and other devices, the lines between mobile and web traffic already began to blur. For this reason, you need to make sure you have optimized your blog for mobile traffic. You can do this by using mobile compatible themes in WordPress or Squarespace. Also, check your site with Google’s Mobile Friendly Tool to see how well your blog loads and if there are any issues.
4) Security is Everyone’s Priority
If Google has flagged your blog for security problems, you can say goodbye to a huge chunk of your audience. All major internet browsers including Chrome, Firefox, Safari, and Edge will attempt to block users from going to unsecured sites. In every aspect of designing, maintaining, and advertising your blog, you need to keep security in mind. This begins by making sure everything is always up to date. You always need to have the latest update of your web-hosting platform and connected apps. Finally, you need to take steps to prevent hackers from gaining access to your website in the first place.
The best way to do this is by using a mobile VPN. A VPN, or virtual private network, encrypts and anonymizes your network connection. Without it, hackers can easily gain access to your personal information including login credentials to your blog. They can use this than to harvest data on all your users. By using a mobile VPN on your smartphone as well as adding one to your laptop, you’ll make yourself and your blog much safer.
5) Check Your Analytics
From any standpoint, it’s essential to understand your analytics. This is especially important for new bloggers. Take advantage of the many amazing free tools that can help you understand how well your blog is doing. WordPress and Squarespace both offer built-in analytics, but once again, Google is king.
They show what content is popular and what isn’t. Your analytics also reveal more specific details about your users. This includes the time of day when people visit your site along with their geographical location. All of this information can help you create better content that will not only increase your audience but also improve your search rankings.
Your blog is like a living organism. The more you take care of it, the more it will thrive. Don’t worry; it’s not too much work. All you need to do is keep your content fresh, use high-quality images, and make sure your blog functions well both on desktop and mobile platforms.
On the back end, you always need to keep security in mind. You can do this by protecting your login credentials for your blog – along with your other online accounts – by using a mobile VPN. Finally, be sure to keep track of your analytics so you can see what content is working and what isn’t. Now you have everything you need to go out there and create an amazing blog.