It takes an average of 10 seconds for consumers to form an opinion of a company, and the company’s branding is a big factor in forming that opinion. If you want to leave a good impression among first-time customers and be instantly recognizable to your existing ones, you need to understand branding’s importance. In this article, you’ll explore the top 6 creative website design branding trends in 2024.
However, you can’t decide on one type of branding and stick to it. Branding trends change every year, and visitors will perceive your website as outdated unless you follow them. Your best choice is to seek help from branding services and follow the trends below for optimal results.
Don’t be afraid of expressionist brand colors.
A traditional branding rule was to use a simple and consistent color scheme that customers can instantly associate with your brand. While this practice worked for a long time, in 2024, it will be outdated for a straightforward reason – it causes you to restrict your brand to just a few colors.
Next year, expand your brand palette to include multiple expressionist colors. This will allow you to express your brand identity more freely in an explosion of colors. More and more brands are testing unconventional color schemes that work great together and when they stand alone using top website design trends.
However, the colors you use are also important here. While neon colors were all the rage just a few years ago, last year saw a shift in that trend. Nowadays, brands are more likely to use muted colors that are more natural and easy on the eye.
Experiment with geometric patterns
To make things clear immediately, patterns shouldn’t replace your main images or logos, but if used correctly, they can be a great extension of your brand. By using large blocks of repeated graphics, you can create a wallpaper look that’s somewhat hypnotizing and mesmerizing.
You can use these patterns on things such as t-shirts, for advertising purposes, and as a web page background. So, this is a great website creative branding trend to follow this year.
Geometric patterns balance distracting and stimulating, making them ideal for branding materials that draw focus to the logo. Ideally, your pattern should mimic an element in your logo, which is easier to achieve with a minimalistic logo with top website design trends.
Be perfectly imperfect
Perfection has become overrated, and companies with pixel-perfect branding can appear suspicious and unoriginal to some people. Most audiences nowadays, especially younger generations, think imperfection shows that a brand is more honest and trustworthy.
Disproportionate imagery, asymmetry, and squiggly lines that don’t meet where they should resonate well with more counter-cultural audiences. This style isn’t ideal for every brand, but it’s perfect for those targeting offbeat markets and trying to attract a younger crowd.
Intentionally imperfect elements allow companies to express themselves distinctively and create eye-catching designs. The best way to use this style is to combine it with handwritten typography and modern illustrations.
Embrace data visualization: Website creative branding trends
Data has been invaluable to many companies’ marketing strategies for years. You can understand your customers and the market you’re selling to much better through data. Data was only shared internally within the company for a long time, but in 2024, that practice will change.
Data can help you encourage prospects and leads to convert to customers and prove you’re trustworthy. However, remember that sharing raw data won’t mean anything to them. To make them understand that data, you need to give them proper context, and the best way to do this is through simple data graphics that are visually appealing and easy to digest. As a result, a great website creative branding trend.
Use motion logos
On average, it takes 5 to 7 impressions for people to remember your brand, meaning a customer needs to see your logo at least five times before they can recognize it.
If your logo is not attractive enough, no amount of impressions will be enough for most people to remember it. As your logo is integral to your brand identity, you shouldn’t allow website visitors to gloss over it.
The best way to ensure your logo is eye-catching in 2021 is to add motion. Google’s new logo is one example of a motion logo already in use. We’ll undoubtedly see more of them in the upcoming year.
Motion logos will become the next big trend because they’re a great way to grab and hold a person’s attention. In this content-heavy world, a motion logo can do precisely that.
Be authentic and make a stand: Website Creative branding trends
Customers’ big issue with brands in 2020 is that most of their brand designs weren’t authentic enough. This was brought on by the pandemic, where many brands made various promises. These were statements that seemed good at the time but ultimately weren’t authentic.
When you share your message in 2024, make sure you mean it and back it up with your actions. Since 2020 was an awful year worldwide, people have started to notice brands that didn’t show off their altruistic side or, even worse, found ways to profit from other people’s misfortune.
Many people, especially younger generations, expect the brands they support to make a stand about things that matter. Take up a meaningful social cause and work towards improving your local community, using that to showcase your brand’s authenticity.
This should also be reflected in your website design. More and more companies use their website design to resonate with social and environmental issues and various movements. This trend will undoubtedly continue into the following year.
Website creative branding trends final thoughts
Branding trends, just like website design trends, are constantly changing. Companies that are smart and care about staying relevant. Or making a good first impression will always keep up with these trends and update their branding as they go.
However, things and people also constantly change. So it’s unsurprising that consumers want to see something new and fresh from the brands they support each year. If you want to stay relevant to your audience in 2024, remember to follow the trends we discuss here.
