Job seekers don’t always take job advertisements at face value. You might portray yourself as a forward-thinking, innovative, and attractive company to work for. Still, after a visit to your website to learn more about you, they gain an altogether different opinion. Check the best design tips to make your website attractive to job seekers and create an engaging layout.
Sometimes, websites can be so poorly designed that they don’t reflect what your business stands for. The experiences that prospective employees can have from working with you.
If the time has come to start recruiting new talent. Now might be the right time to change how people might see you. Explore these design tips and make a great first impression.
Focus On Site Speed
Whether you’re using a PR recruiter to hire new talent or navigating the process yourself. Make sure your site is fast and capable of handling dozens or hundreds of inquiries. Fortunately, there are many straightforward actions you can take to increase site speed, such as:
- Optimizing image sizes
- Choosing a web hosting company known for speed and reliability
- Reducing plugin numbers
- Using website caching to create an engaging website design
Ensure Mobile-Friendliness Design Tips to Make a Website Attractive to Job Seekers
The number of people browsing websites on computers is falling, but that doesn’t mean they aren’t still browsing the internet. Instead, they’re using their mobile devices. More than half of all web traffic worldwide comes from mobile devices.
If your website isn’t mobile-friendly, you might prevent curious job seekers from learning more about your business. Filling out an application to join your team. Making a website mobile-friendly can involve taking the following steps:
- Using a responsive layout to allow your website to adapt to different devices like computers, tablets, and mobile devices
- Optimizing the site speed to reduce website abandonment numbers
- Ensuring any pop-ups are mobile-optimized to ensure frustration
- Decluttering your web design for easy navigation
- Testing functionality on mobile devices to create an engaging website design
Make Easy Navigation Your Priority
Your company’s website might not be the only one a prospective job seeker. So, is looking at to see who they want to work for. Instead, they might be navigating the sites of multiple companies. Gaining a sense of what each one has to offer before proceeding with an application.
Failure to make navigation easy might mean they exit your site. So, cross your company off the list of prospective options. Many features can make navigation more challenging than it needs to be, such as complicated navigation menus. Pop-ups in inconvenient places, endless scrolling to reach the end of a page, and zooming to read the content.
Think about what frustrates you as a web browser and see if you spot similar issues on your own site. By rectifying such matters, you might relieve frustration for both customers and potential new employees.
Give Them What They’re Looking For Design Tips to Make a Website Attractive to Job Seekers
After linking your website in a job advertisement, you can almost guarantee that job seekers are clicking on your link to find more information about your job. Make sure you provide everything they need to make an informed application decision.
An ‘about’ section is always an excellent place to begin. These web pages allow anyone to learn more about the faces behind the company, their roles, and what they love doing in their spare time for that critical ‘humanizing’ factor.
Including a ‘careers’ page highlighting the positions you have open, when applications close, and position details is also crucial. You might even like to include a web form for job seekers to apply directly from the website rather than job seeker websites.
Don’t underestimate the value of a ‘contact us’ page. While you’ve likely included this information in your job ad, an email address, web form, or phone number might give job seekers the confidence to follow up after sending their application.
Include Social Media Links
The ‘about’ section on your website can provide job seekers and curious customers with plenty of helpful information about your team, ethics, and business goals. However, social media pages can offer even more.
Don’t be afraid to create Instagram, Twitter, Facebook, and LinkedIn pages and link them to your website for customers and job seekers to explore.
They can learn about employees going above and beyond, new products and services for sale, and special deals they can take advantage of. What’s more, linking from your website to your social media pages and vice versa might provide you with valuable organic growth.
Use Professional Designers Design Tips to Make a Website Attractive to Job Seekers
It’s only natural to want to cost cuts and keep your bottom line healthy. However, DIY websites aren’t always the best option for a professional business.
Instead, align with a web developer and designer with experience working with companies like yours to ensure your site is inviting, engaging, and aesthetically pleasing.
It’s easy to assume that a fun, inviting, and exciting job application is the extent of the effort you have to put in to attract new talent. However, a professional, well-designed website can also be crucial. Focus on these design elements above, and you might be more than ready to show off your business in a desirable light.
