When you start an e-commerce store, your main goal is to increase traffic, trust, and sales. To achieve this, you need to generate inbound links. In this article, we’ll explore 6 best link building strategies for your ecommerce store success & top tips to SEO score page rank boost.
Why is link building so important? It helps boost your SEO scores and ultimately grows your organic traffic. Of course, it would be ideal if you could hire a professional company offering premium link-building services. However, if you can’t afford that, we’re offering 6 link building strategies you can add to your SEO arsenal to increase your store’s visibility and boost your sales.
1. Improve Your Website’s UX
If you want people to link to your website’s pages, you must ensure they’re link-worthy. In other words, you might need to upgrade your eCommerce store to generate more links and shares.
There are numerous ways to tweak your website’s UX, but it’s probably best to focus on the deep link pages first. Make sure that your category and product pages are:
- Well-designed and free of errors
- Optimized for SEO and customers
- Unique and in the voice of your brand.
2. Work With Influencers
By partnering with influencers to promote specific products, you can create backlinks to your product pages. They can range from social media influencers, celebrities, and bloggers to popular brand blogs, industry experts, and thought leaders. In this article, we’ll explore 6 best link building strategies for your ecommerce store success & top tips to SEO score page rank boost.
However, the benefits of collaborating with influencers go beyond generating natural backlinks. Influencer mentions can also help increase brand awareness and engagement while improving your SEO ranking and eventually enabling you to reach new customers.
3. Start Blogging: Link Building for eCommerce Store
Although blog content has many advantages, many eCommerce retailers put their blogs on the back burner. Only about 60% of the top fashion online stores have an active blog. However, ignoring the high ROI of blog content can be a big mistake. Studies have shown that brands publishing more than 15 monthly articles generated 3x more traffic.
A blog filled with high-quality, valuable content is crucial to every SEO strategy. It helps you establish yourself as an expert in your niche and allows you to create content that other bloggers will want to share and link to. Here are a few ideas to help you get more links through your blog.
- Be consistent. Post new blogs regularly, but focus on quality instead of quantity. It’s best to start slow (one post a month) and build up gradually.
- Create unique case studies and research blog posts or web content pages. A Buzzsumo study found that original research content has a much higher backlink rate.
- Create evergreen content, i.e., one that stays relevant for an extended period. This includes significant case studies, infographics, buying guides, and how-to guides.
- Avoid sales and promotional content. It will not establish you as a trustworthy brand or get you the links you want.
- Link to other relevant content to add value to your readers and improve your overall SEO by retaining traffic on your website for longer.
4. Engage and Socialize: Link Building for eCommerce Store
Social media platforms are crucial to your link-building strategy. Start by creating profiles with relevant online store links. At a minimum, you should also add cover image descriptions and links to your contact page. So, present on on top link building strategies for success.
Besides social media, you should consider being active on forums like Reddit and Quora, as these offer great traffic opportunities. Even though the links are no-follow, it is essential to have various links (both do-follow and no-follow) to signal authenticity to search engines.
These forums also provide a great opportunity to engage with people who are asking specific questions related to your industry while giving you a place to show your expertise. By including relevant links in product pages, blog content, and helpful guides, you’ll be able to demonstrate authority not only to the person who’s asking the question but also to the millions of website visitors who access the question.
5. Build a Brand Ambassador Program
Having people who already love your brand post about you on various platforms and websites is also a great link building strategy.
Give your loyal customers an incentive to share product page links and drive traffic. Think of it as user-generated content and some form of micro-influencing. Make sure you also:
- Be honest and upfront.
- Make sure that your customer service is excellent.
- Personalize their shopping experience
- Encourage feedback
- Offer rewards
- Create loyalty programs
- Give away surprise goodies.
6. Leverage Video: Link Building for eCommerce Store
When it comes to content, video is king. In addition to posting high-quality videos to your blog and social media pages, remember to leverage YouTube, the top video platform (and second-largest search engine). Creating evergreen video content, such as tutorials, can get you more embeds on other sites in your niche.
What’s more, placing video content on your eCommerce website has significant SEO benefits. Video content can increase visitors’ time on your pages while contributing to page relevance and quality. Here are some tips to help you use videos to promote backlinks:
- Create partnerships with other influencers and blogs. When they link to your YouTube videos, you can contact them to ask them if it is possible to insert a link to your eCommerce website in the post.
- Create accounts on various video-sharing platforms and share video content regularly.
- Comment on other relevant videos, including relevant links in your comments. However, be careful not to look too spammy. Make sure to include highly relevant links.
Link Building for eCommerce Store Final Words
Link building is important for any site, but especially for new online stores that need to attract customers. There’s no universal method that always works, but following these 6 tips can help you generate quality inbound links that will improve your ranking, reach new customers, and eventually grow your online store.
