You have built a website, created content for it, and provided great graphics. But if you have just started on your website, you can’t expect it to gain a suitable amount of traffic from the get-go until you employ search engine optimization. See now the reasons why your website needs SEO.
Search engine optimization or SEO is a technique that allows you to gain traffic from search engines by optimizing your website on search engines so it appears at the top of search results. If you have no idea how to go about it, there are companies such as KISS PR that can do it for you.
Here are six important reasons why your website needs search engine optimization:
Why Your Site Needs SEO?
1 – Enables your website to rank high in search engine results
If you have a travel and tours business, for example, and a potential customer searches for one online, it is not a guarantee that the customer will immediately see your website just because you have one. There are SEO strategies that need to be implemented in order for this to happen, such as using relevant keywords, geotargeting, increasing page speed, and writing relevant content. If you don’t do SEO, no one will be able to find your website and you will not have any sales.
2 – Increases organic traffic
Organic traffic is the number of visits of internet users on a website that is generated naturally, meaning these are not paid. When you make a query on search engines, you will see the paid ads at the top part of the results, which are clearly labeled as such. Clicking on those ads will not help in a website’s ranking. However, when you click on the results below the ads, that translates to organic traffic. When there are more clicks, the traffic increases and so does your ranking.
3 – Helps build website trust and credibility
When a website gains more traffic, this means that people trust it because it is credible. When this happens, search engines such as Google will return search results that include relevant pages on your site. There are factors that influence a website’s trust and credibilities, such as good quality backlinks, social profiles, and good on-site SEO. On-site SEO is the process of optimizing a website’s individual pages so search engines understand what the page is about.
4 – Gives you an edge against your competitors
Almost all businesses have competitors. If your competitors are doing SEO, then so should you. SEO will help your website rank higher in search engine results, which will give you an edge over your competitors. SEO strategies including keyword research will determine what keywords your competitors are using to convert sales. You can then use these keywords and implement better strategies so your web pages rank higher.
- Includes better user experience
When you have a visitor on your website, the user experience will have a huge impact in converting that visit into sales. The website layout, page speed, and information all play a big role. If the layout is not user-friendly and the visitor is confused about how to navigate the site, he or she will leave your website and go on to the next. The same thing will happen when a page takes a long time to load or the information that the visitor needs is hard to find.
People are busy and they need to find what they want fast, which is why improving user experience is crucial to sales conversion.
6 – SEO is quantifiable, which will help you grow your business
There are many SEO tools that can help you track and analyze data such as Google Search Console, Google Analytics, Moz, SEMRush, and Woorank. Every time you implement an SEO strategy, you can track if it is making progress or not, where it’s making the biggest impact, and how long it takes. If you simply do digital marketing without implementing SEO strategies, you will not be able to know these things, which will hinder you from learning how to make your business grow.
There are so many benefits to applying SEO. The above-mentioned are just some of the advantages. You just have to keep in mind that your ultimate goal is to reach as much of your target audience as you can, and the best way of doing it that won’t cost you so much money is through SEO. You could learn the ropes or you could shell out a bit of cash and hire a reputable SEO company to do it for you.
Qamar Zaman is a national SEO, website design and CRO expert for getting high value leads for his clients.