Understanding and staying ahead of the curve in social media will ensure that you have all the right tools and marketing strategies, the required skills, and, of course, an up-to-date to make the most of it. Doing so is more important this year than ever before for marketers.
Stay tuned if you’re looking to increase subscribers and engagement rates, as well as improve your sales through your various social media accounts. This post will take a look at six social media marketing strategies you definitely need to know in 2020. Read on.
1 Build a Community
When consumers spend time browsing sites like Instagram, Twitter, and Facebook, it’s vital that they can talk to others who have the same interests as them. Please keep in mind that people are now spending two hours and twenty-two minutes, on average, on social media platforms every day. This makes fueling their tendency to engage more impactful.
Engagement on your social media posts sure can significantly boost the visibility of your brand. The discussions can come in the form of comments. The problem is that only a few users want to hang out on the social media page of a specific business to talk to others all day. What you can do instead is to build a community like Facebook groups. If you have a team that’s working actively to guide consumers, utilizing content collaboration and distribution platforms like Greenfly, you’ll see a significant increase, not only in your engagement but also in subscribers, throughout the year.
2 Work with Influencers: Social media marketing strategies
The trend of working with influencers won’t be going away anytime soon. It has been said that influencer marketing will dominate the year 2017. It was also emphasized later in 2018, and even last year. Indeed, this isn’t a new strategy anymore. However, the year 2020 is not just focusing on working with influencers in general instead of becoming more targeted. Yes, influencer marketing 2.0 is here.
So, what’s with the influencer marketing version 2.0? Well, it means collaborating with nano-influencers and micro-influencers. Nano-influencers come with followers ranging from 1000-5000. They have developed a very close fan relationship, which is a positive thing for marketers like you. Similarly, micro-influencers refer to average, everyday individuals passionate about a specific topic who have amassed some decent following of about 50,000 people. Working with these types of influencers only means one thing — a pretty high engagement rate.
3 Video is Still The King
If you can make engaging videos, there’s no greater time to focus on building one. Both short and long-form video contents now are being heavily consumed on most social media platforms. Videos, however, are no new trend at all, but it continues to become highly relevant. When something works, why change it? Video is still the king in 2020, and it’s definitely one of the most helpful content when it comes to boosting audience engagement. As a result, a great social media marketing strategies
4 Maximize Interactive Stories
Stories like live-streaming emerged in the last couple of years. Instagram and Facebook stories are dominating this social media phenomenon. Facebook’s stories alone have approximately 500 million daily users. It’s also on par with Instagram in terms of engagement. Social media stories are going to accelerate more significantly this year, and opportunities for marketers have also been expanded with “Stories About You,” Growth Insights, and other new business features from Instagram.
5 Embrace Social Media Diversity
Bringing more diversity to posting and promotions in social media is now becoming a trend in social media marketing strategies. Savvy marketers are starting to use other platforms such as Quora, Snapchat, Reddit, and Tiktok, among others, instead of focusing on the big three. As a result, some things could significantly change this year. Brands that actually have a rut when it comes to their promotions in social media should keep up or get left behind. They have to give other social media platforms a chance. The smaller networks, of course, provide a relatively low-cost advertising environment due to lower competition levels. It’s an added bonus that marketers can take advantage of and enjoy.
6 Add an Option for Customer Service
Implementing customer service on your social media business profiles this year is an excellent idea. As you probably already know, a lot of consumers like to tag or direct messages with questions. Most of them actually expect you to respond to their messages in social media within two hours or less. It could definitely cost your business. If you’re missing out on some big opportunities in the customer service department this year.
In this instant information age, marketers and business owners need to quickly accommodate consumers. Many analysts believe that the trend of consumers sending social media messages for their concerns is due to accessibility. A whopping 79 percent of users can now access business profiles with their smartphones. They’ll find a competitor if you’re not willing to answer questions. Help solve customer support issues on your social media accounts.
Social Media Marketing Strategies Conclusion
You’ll have to continue adjusting your strategies for social media marketing as your business grows. Do it consistently for you to see success. The strategies mentioned and discussed in this post can help you learn more about your audience. As a result, improve trust in your brand, boost your exposure, and, of course, increase sales.