It only takes a few moments for visitors to decide if they want to keep browsing a website or not. Using quality images is one of the best ways to maintain attention. We’ll go over tips for making your photos stand out on your website, to find the balance between engaging content and top-notch imagery.
6 Tips for Making Your Photos Stand Out On Your Website
People are visually oriented, so they easily get drawn to vibrant imagery. Learning how to post-process, choose file types, resize, add captions, and plan where to put images contribute to making your photos stand out on your website.
1. Edit Images in the Same Style
Photos with a consistent editing style look better on a web page. Uniformity also helps you blend images well with texts, graphs, and other elements on your website. There are different ways for you to edit pictures that reflect your website’s branding:
- Retouch: Adjust exposure, improve clarity, remove blemishes from portraits, cut a distracting element, replace another person’s clothes, or change image background.
- Choose a color palette: Color temperature invokes a person’s feelings or mood. Bright colors like yellow, red, and orange reflect high energy, while purple and blue hues appear calming.
- Use Lightroom presets: These include filters that let you save time adjusting settings and colors, especially if you have lots of pictures to edit. Presets also guarantee you maintain a single style for all photos.
2. Choose Relevant Images
Every business has a voice that sets them apart from others, and this is a crucial factor in designing a website for your business needs. One way to achieve this is to make your images striking by connecting them with the website’s overall theme and goals. As a reuslt, good practice while making photos stand out.
For example, if you’re developing a website for a spa business, then it would be better to use pictures showing people in a relaxing, refreshing ambiance. If there’s a product, take pictures explaining how the item works. This is where hiring a professional photographer can be well worth your while!
3. Use the Appropriate File Type
Have you ever finished reading a website article without the picture loading completely? Understanding the difference between file types can help you with image optimization. In this way, you can avoid slow loading times on your website.
PNG and JPEG are the two most common file types for website photos. While you can use both file types for uploading, PNG stores greater detail, which results in a bigger file size. Meanwhile, JPEG stores enough data yet lower in quality.
4. Ensure High-Resolution Photos
Another way to make your photos stand out on your website is to find the balance between file size and image resolution. Each photo has a corresponding file size, which refers to the number of bytes that can impact website loading times.
If the file size is too big, it means the picture may have large dimensions (height and width) or high resolution (density of dots per inch). Fortunately, you can resize images without cropping or cutting anything. Photos with smaller dimensions yet higher resolution look better on both small and large screens.
There are also plugins you can add to your site that help optimize your images without sacrificing the overall quality of them.
5. Craft Compelling Captions To Make Photos Stand Out
While a photo can say a thousand words, putting a few words can magnify its meaning. Writing captions is another way to make sure you’re sending the right message or description to your readers. In some cases, photo captions can summarize what’s in an article or gallery.
Viewers are more likely to read captions that include critical information, location, numbers, or facts, giving the photo more sense. For instance, adding dates to the before and after pictures of a weight loss journey makes your photos more convincing.
6. Place Your Photos Strategically
Now that you’ve selected and edited photos, it’s time to arrange them strategically. It’s important to put thought into the placement of pictures, without jumbling, or haphazardly throwing them around to fill space.
If you’re creating a gallery or slideshow, it would be best to showcase your most powerful photos. Meanwhile, add an image next to a text or paragraph you want viewers to remember even after leaving the page.
Making Photos Stand Out Conclusion
Images are a powerful communication tool. With these practical tips, you can create a website with visually pleasing photos. Now, try these on your website to impress viewers and make them spend more time browsing.