So You’ve Built a Website – What Next? Content marketing and web design are increasingly popular ways to improve brand awareness, boosting traffic and prospective clients to create conversions on your website. But, posting content alone is not enough – it needs to be directed precisely to ensure a reputable conversion rate. Unique clicks are not enough to rest upon.
First impressions are essential – and the design of your website must compliment the marketing content you select to publish. The structure of each page and its functionality will turn clicks into conversions, adding tangible value to your business.
Marketing content should be strategically placed to ensure that each stage of the buying process is adequately satisfied, from awareness to action. Following each one of the below tips will ensure that your website flows while highlighting your marketing content of choice.
Content Marketing Tips To Create Conversions
First impressions are key and cannot be overlooked. The initial entry point of each new visitor will instantly determine whether they will continue to read on or turn back there and then. They know your brand, but how do you nail down their interest?
Neutral backgrounds and minimal designs facilitate a comfortable experience for your audience, ensuring they match the content.
Website Design To Create Conversions
Writing Style
It may sound simple, but the type and size of font you choose can effectively engage a prospective client with your content. Remember, it’s about retaining their interest during their first impression. It needs to be clean. It needs to be crisp.
“In addition to the font type, you must consider its size. Most people would agree that a minimum size of 14 is preferred. Bear in mind that the more accessible your marketing content is, the more interesting your website will be”, – explains Marquita Vega, a Digital Strategist at Resumention and a HuffPost writer.
Page Structure
It is essential to structure transparently not only the blog you’ve created but the feed as well.
Moreover, splitting your blog into short paragraphs and moving through the material point-by-point in bold allows the reader to digest information quickly. Besides, adding graphs, charts, and other supporting infographics help better illustrate the information you provide to the reader.
The feed determines how the content is loadable with a filter and category. This needs to be simple and user-friendly – the design needs to facilitate access. When prospective clients look at your marketing content, they should be able to choose which article to be engaged with.
User-Friendly Functionality
There are a few simple things to consider here. Avoiding unnecessary pop-ups for first-time users is key. Users who have a record of accomplishment of engaging with the blog on multiple occasions are more likely to sign up for additional content – but on their first visit, it is a disruption to their experience.
Arguably, the most significant point is your content’s mobile accessibility. How fast and efficient can the content load on mobile devices without losing quality? Most people accessing content on their phones expect access to the material instantly.
Formatting
You cannot provide successful content without appropriate formatting. We’ve mentioned structure & functionality. Now let’s look at the grammar. Remember, your content reflects your business and should be handled with the same care. Below are some tools we recommend using:
- Firstly, Academadvisor provides excellent formatting guides for content writers.
- Secondly, Essayroo is a handy proofreading tool essential for content marketing.
- Citeitin and Ukwritings are clever grammar checkers that ensure your written content is up to scratch.
- Easywordcount is a helpful tool that will keep your content concise and clear.
- Finally, Academized will allow you to simply add in references for accuracy and with a HuffPost recommendation.
Subscriptions & Content Engagement
You’ve held your users’ interest – it’s time to convert their desire into viable business customers.
Your subscriptions keep traffic flowing through your website. While it is not a great idea to irritate your clients with pop-ups, a “subscribe” call to action should be at the bottom of every article. If a user has read and liked your piece, they may choose to subscribe and continue engaging with the material on your blog.
Sharing is another essential tool to consider. Sharing marketing content through social media is the medium by which most people will access your website. Facebook alone has reported that users spend up to 50 minutes a day liking new content & material. This is a critical way to ensure traffic continues to flow through your website. It needs to be clean, ergonomic, and placed at the end of the blog or in its title to encourage users to share it gently.
The Big Picture
Marketing content is not just about building interest but about creating conversions. A clean website design combined with clearly written material reflects the business – prospective clients will use this impression to decide if they want to continue dealing with you.
Study Headlines to Get More Clicks
The title contains the first few words your potential customers will see when they click on your blog post or email newsletter. So make them click worth it. As? By grabbing the reader’s attention – which may sound cliché – start with the first word. We’re not talking about clickbait headlines, which are misleading and offensive at worst. Think clear, urgent titles that are popular and rank high in Google searches.
In case you didn’t know, 80% of people will never be over the title. Only 20% of people read and comment on your content. You will not have much hope if you invest your time, energy, and financial resources into creating engaging content.
Compare the headlines below with the engagement they received. This should give you a good idea of which headlines are retiring and which are tied. So, a great way to combine content marketing and website design to create more conversions.
Looking at Facebook engagement, the above headlines can safely say that the ones that create an emotional connection perform best. This is nothing new emotions have long been a well-known trigger in advertising.
Whether it’s a YouTube ad that tells the story of an injured athlete taking comfort in watching a video of himself training on a brand new tablet, or a Hallmark poster encouraging you to use your new phone plan to protect your loved ones from the Calling Christmas holiday, these Advertising evokes strong emotions that drive consumers to take action. Writing headlines is no exception. When readers see your blog post, give them a certain feel, and they may be inclined to click on it immediately.
Author Bio
“Freddie Tubbs is a content marketer. He works as a blog editor at Bigassignments and is a regular writer at The Atlantic and Australian help blog.”
