6 Ways Cloud Hosting Can Help Your Website Grow
In this post, we'll look specifically at how cloud hosting can help your online business & support your website to grow as fast as you need
Suppose you have designs for growing your website. In that case, you’ve likely already considered several factors: are you making the most of your digital marketing capabilities, for instance, or ensuring that your website is fully optimized for search engines? Of course, these are crucial to your site’s success. But website owners often overlook the importance of hosting in driving traffic, increasing user engagement, and boosting revenue. Check out 6 ways cloud hosting can help your website grow.
Hosting isn’t simply something that exists in the background. It plays a vital role in the performance of your website. And also, your ability to scale, so it deserves your attention. In addition, the type of hosting you opt for (as well as the hosting provider you use) has a wide-ranging impact. Therefore, it’s not a choice that should make lightly.
In this post, we’ll look specifically at how cloud hosting can help support your online business’s rapid growth.
It can deliver a better UX
One of the biggest obstacles to website growth is poor user experience (UX), which is illustrated by the fact that 88% of consumers won’t return to a site after just one negative experience. Of course, a good user experience encompasses many things. But it’s about ensuring every customer who visits your site can browse. Interact and transact seamlessly, with no barriers or obstacles along their journey.
Crucial to UX are speed and performance since unreliable or slow-to-load pages will likely turn off most users and stunt your website’s growth. With cloud hosting, however, these are rarely an issue as a more significant number of geographically-dispersed servers means near-100% uptime, speedy page loading, and dependable performance.
Cloud hosting can help with SEO
While the speed and responsiveness of your website are fundamental to its user experience, it also significantly impacts your ability to drive organic traffic through SEO. Search engines such as Google include loading times. And also interactivity as ranking factors (they’re key pillars of Google’s Core Web Vitals). These elements are critical when ranking highly on search engine results pages (SERPs).
For this, cloud hosting can also be crucial to increasing your website traffic as its network of interconnected servers means reduced latency and faster content loading. Additionally, a cloud-based content delivery network (CDN) such as Cloudflare will optimize performance and ensure a higher score on Core Web Vitals.
It allows you to scale quicker
There are many benefits of cloud hosting when it comes to growing your website. When it comes to the growth of your online business, it’s all about scalability. Therefore, you need to be sure your hosting solution allows you to scale seamlessly with your traffic. Otherwise, your ability to grow will be curtailed by bandwidth limitations.
One of the chief advantages of cloud hosting is flexibility. It allows scaling resources by enabling on-demand scalability with no limits on bandwidth. As a result, you can ensure your website maintains 100% availability. And also optimal performance even as your traffic surges and customer demand increases. Even if your business model is software-as-a-service, a SaaS hosting solution such as Cloudways can enable auto-scaling to ensure best-in-class performance.
Cloud hosting provides better security
You might not consider cybersecurity to be linked explicitly to business growth. But forsaking it could present a significant obstacle if the worst happens. Moreover, the cost of a cyber attack can run into the thousands or even millions. While the reputational damage a breach can cause to your brand is often irreparable.
With that in mind, failing to implement a robust security strategy is not conducive to the kind of company focused on scaling its website rapidly. Often, businesses (particularly startups and smaller organizations) are concerned that security is expensive. Still, with cloud hosting, you’ll have multiple security features (most providers include SSL certificates, end-to-end encryption, and bot protection as standard) in your monthly cost.
It can increase productivity
There are indirect benefits of cloud hosting when it comes to growing your website. The most valuable asset in your organization is undoubtedly your people. And growing your online business depends on empowering them to do your thing work to the best of your ability.
If you’re using a managed cloud hosting solution, your provider will effectively act as an extension of your in-house team. And taking care of any server-related issues and ensuring the smooth day-to-day running of your website’s background infrastructure. This will enable your in-house staff to forget hosting complexities and focus their time. And energy on projects and tasks tailored toward your online empire’s growth.
It’s more cost-effective
Since cloud hosting providers typically operate a pay-as-you-go (or pay-as-you-grow) pricing model. You only ever pay for the resources you use, which means very little initial capital investment is needed, and costs will remain flexible and manageable. Furthermore, using a managed cloud provider (as per the previous point). This means you’re unlikely to need to budget for a team of in-house IT experts since your provider will take care of day-to-day monitoring and maintenance.
How does this impact the growth of your site? Well, above all else, it means you can distribute your budgets more efficiently, directing more of your funds towards growth initiatives (whether that’s investing in additional tools or plugins to boost conversion, improving your site’s design and functionality to enhance the UX, or simply recruiting better talent) rather than otherwise expensive necessities like hosting and server maintenance.