People search online to find answers to their questions quickly. That’s why it’s crucial to speed up your website. Even a few seconds of delay in page load time may lead to fewer page views, loss of conversions, and decreased customer satisfaction. Slow loading speed significantly affects your business because of its impact on customer engagement and ability to make sales.
Fast load times should be two seconds or less. This factor is essential to rank high in search engines, generate more leads, and keep your profits high. Majority of online users abandon a page because it takes more than three seconds to load. If you don’t want to lose visitors, make sure to take the appropriate steps to ensure that your customers can smoothly and quickly enter your page.
Effective ways to speed up your website:
1 – Choosing the Right Hosting
Choose the fastest hosting possible to speed up your website. Many new website owners choose the cheapest hosting option. However, it’s important to upgrade your web host when you gain more traffic.
Here are the different hosting options:
- Shared hosting: It allows you to share resources, such as disk space, RAM, and CPU, with other websites hosted on one server.
- VPS hosting: You have a dedicated portion of the resources of the server.
- Dedicated server: You don’t share with any website owner, so you have more space and complete control of your hosting.
2 – Minimizing Your HTTP Requests
Most page load time is mostly spent on downloading images, scripts, style sheets, and other on-page components of a website. For each element, an HTTP request is required. So it means that the more on-page elements you have, the longer your page will load.
Here’s how to minimize HTTP requests:
- Determine how many HTTP requests your site is currently making.
- You can use Google’s Developer Tools to check the number of HTTP requests that your site makes.
- On the page you want to check, right-click and choose “Inspect.” Click the “Network” tab to see your current HTTP requests.
- Check your files for unnecessary HTTP requests and eliminate them to speed up your website.
3 – Organizing Your Files
Here’s how you can organize your files:
- Remove unnecessary formattings such as line breaks, extra spaces, and indentation.
- Eliminate whitespace.
- Remove unnecessary code.
- Use a WP Rocket plugin to make the process simple if you’re site runs on WordPress.
- Complete the process by hitting “Save Changes.”
4 – Using Asynchronous Loading
5 – Minimizing TTFB
Time to first byte (TTFB) is a server-side concern that refers to the amount of time a browser waits before it gets the first byte of data from the server. The ideal TTFB is less than 200 ms. You can use a developer tool, like Chrome’s, to evaluate the domain name system (DNS) lookup, processing of the server, and response.
Here are some tips and reminders concerning minimizing TTFB:
- Your Internet connection can affect the server response time.
- Check the TTFB of your web page through the “’Network” tab in Developer Tools, under the “Waterfall” column.
- A TTFB below 200 ms is good.
- Traffic, dynamic content creation, network issues, and web server configuration can slow down TTFB.
- Enabling caching can help your TTFB stay below 200 ms.
6 – Reducing Server Response Time
The DNS lookup plays a crucial factor in page load time. A domain name system, or DNS, is a database of server IP addresses and associated host names. A DNS server translates the URL that an online user types into the browser into the IP address indicating its location online. It’s like a computer finding numbers in a phone book. The time this process takes depends on the speed of your DNS provider.
Here’s how to ensure a fast server response time:
- Check the DNS speeds offered by different providers.
- Switching to a faster DNS will speed up your server response time if you’re currently using a slow DNS.
Slow loading time is a big deal. You can’t afford to lose visitors and customers because of a few seconds of delay in loading your web page. If you want to attract more visitors and engage with your customers to boost your sales, you need to make sure that your site has a fast loading time.