The rapid pace of life affects our lifestyles tremendously. That’s why most of the time, we are satisfied with the comfort of our homes. eCommerce allows you to buy any product you want right now with just one click. Find tips in this article with 7 best practices recommended for running an eCommerce website.
Best Practices for Your e-commerce
Buying online is a very big advantage as you avoid traffic, wait in long queues at a store, find parking and avoid crowds. By the end of the year, e-commerce sales may reach up to $2.5 trillion.
There are many trends in the e-commerce world that emerge every year. Let’s take a look at the 7 best eCommerce practices.
1- Create an Excellent First Impression
A first impression can make or break your relationship with a potential customer, especially in eCommerce, make sure your website looks good on all devices, from cell phones to computers.
Make a great first impression through your e-commerce website design. Determine first which design style best suits your website: minimalism, maximalism, trend, etc.
Then use your brand colors, creative illustrations, sharp images, appropriate and accurate copy, etc., to create a lasting impression. This is your opportunity to showcase your brand identity and extend your branding strategy to your online audience.
2- Blockchain-enabled Best eCommerce Practices
This technology is spreading all over the world in many ways, but we must say that the biggest impact has been on e-commerce.
Applying this technology in e-commerce offers benefits for both the customer and the seller. Customers can directly contact business firms without the need for middlemen, and the seller can make a direct link of the smart contact directly to the firm that transports the product that is already sold using the best practices of running an eCommerce website.
Selecting products and mobile shopping is expected to increase annual growth by almost 50% in the e-commerce industry by the end of 2020.
3- Leverage Social Media to Promote Your eCommerce
Many people go to social media to discover new products and services. It is one of the best practices ways to help your e-commerce site reach new audiences.
Please take advantage of positive comments and share them on social media for more social proof.
When promoting new products, always share on social media. You can also host giveaways or contests to increase traffic to your website and social media accounts.
4- Artificial Intelligence Top eCommerce Practices
This is working quite well in the e-commerce industry. It is very popular among business firms because it allows the searches to be more customer-oriented, thanks to an online portal where customers answer questions about their desired preferences.
After that, they receive recommendations based on their preferences, and they also receive answers based on their questions about a specific product or service. It saves a lot of time for the customer and the firm in searching and making recommendations.
5- Purchase now – Pay Later eCommerce Practices
As customers, before we buy a product online, we are always faced with a lack of trust about the product’s quality. The new practice “Purchase now – Pay later” allows customers to pay for the product after they get it using the best practices of running an eCommerce website.
Unbelievable, but true! According to research in 2015, e-commerce firms lost $4.4 billion due to cart abandonment.
That is why this practice is one of the most useful. In some way, it can guarantee the customers the quality of the product. They will get and, at the same time, will encourage sales.
6- Omni-channel Platform
This type of practice can be seen everywhere. Have you noticed that almost every website uses cookies? eCommerce started with cookies on desktops, but as we live in the era of smartphones. We now receive ads due to cookies enabled on our smartphones for the eCommerce best practices.
In that way, business companies can offer customers the same experience and communication via phones, as they already have that available on their desktops. This may be a very popular marketing trend in attracting new customers for every company.
7- Display Your Products with Stunning Visuals
Customers can’t touch or try products online, so high-quality photos are the best way to let them experience those products. Good photos grab attention, increase reliability, and convince people to buy.
Showcase your website products with stunning visuals. Make sure products are the center of attention by using a white background to avoid distractions. Upload three or more photos of a product from multiple angles to fully encapsulate its look.
Concluding on Best eCommerce Practices
In conclusion, following the 7 best practices and trends of these eCommerce websites can be very useful for your business growth. However, the risk of not following these trends will result in a big drop. That’s why, as a company. You must keep up with all market trends and their updates for better customer acquisition and retention.
