When it comes to building and improving your audience trust rating, it’s crucial to use the best WordPress web design strategies to build audience trust, in a way that improves user experience. However, a lot of website owners are struggling to achieve this goal. While there’s no exact formula to attain a great website, you can check out the best WordPress web design strategies below to learn more.
Top WordPress Web Design Strategies To Create Audience Trust
Correct Use of Categories
A category is a pre-defined taxonomy in WordPress, which is used in sorting and grouping content into different sections. For instance, a health and wellness website can have categories for different articles filed under Hair, Skin, Nails, and Foot Care categories.
Of course, you want your website to be unique as much as possible, so you might be tempted to try creating funky categories for your WordPress site. However, first-time visitors and even returning visitors might get confused with odd categories in place.
By properly labeling or naming categories, you can improve user experience because you direct a visitor to the right page. It saves a user’s time and effort in navigating your website.
Here are some tips when it comes to correctly using categories:
- Align each category with a relevant topic matter.
- Manually create and add posts to applicable categories.
- Label categories appropriately and accurately.
Implement Clear Navigation
An expert WordPress web designer would tell you that having clear navigation is crucial in building the audience’s trust. Setting up a clear navigation tool for your website visitors will ensure quicker and easier access to content sub-categories.
Here are some tips and tricks when implementing clear navigation:
- Add a menu showcasing the categories
- Adding categories to the sidebar on relevant web pages
- Clearly using subheadings and visible borders
- Use white space to your advantage to improve readability
Make Your Website Mobile-Friendly
The majority of consumers are shopping on-the-go using smartphones and other mobile devices. That’s why it’s crucial to make your website mobile-friendly. A responsive and secure mobile site will surely build the audience’s trust because consumers can easily see relevant information or content details, shop, and play online, even on a small screen.
Here are the important things you need to focus on to make your website more mobile-friendly:
- Optimal Buttons and Fonts: Improve user readability by using bigger buttons and font sizes.
- Mobile-responsiveness: Information shouldn’t be distorted on your website when viewed on any mobile device.
- Viewport Meta Tag: This feature enhances the appearance and user-friendly navigation of your website when viewed on a mobile interface.
- Easy Access to Information: Your website visitors should be able to easily access information when landing on your website.
Remove All Broken Links
You can use a WordPress plugin for hunting broken links, so you don’t have to scan every web page. It’s important to remove broken links because it’s the main source of why users would get a “404 error,” which greatly impacts user experience and a website’s trust rating.
Improve Site Speed To Strategies Audience Trust
One thing that online users don’t want to do when navigating a website is staring at the screen and waiting for the web page to load completely. In general, good site speed is less than three seconds. If it’s more than three seconds, a lot of users lose patience and trust on the site and would hit the back button.
Slow loading times can lead to high bounce rates and decreased sales. Also, it affects the ranking in search engine search results. That’s why speed shouldn’t be taken for granted.
Luckily, plugins are now available to speed up your WordPress website. You can also use a cache plugin and a content delivery network to speed up your website. Removing unnecessary plugins and optimizing your images also help.
Secure Your Website
A secure website is crucial to your success. Think of installing antimalware or antivirus software or plugin into your WordPress site to protect all data, most especially the financial information of your customers.
Secure payment processing will definitely increase your audience’s trust rating on your website.
Use Recognizable Call-to-Action Strategies To Audience Trust
A clear call-to-action button is important to help your site visitors decide what to do next. It directs them to sign-up for something, like a newsletter or email subscription list, to go to another page, or purchase a product or avail a service.
Helping your visitors land to the place where they should be can help increase your trust rating because you’re giving clear instructions with clear objectives of what your site is really for.
Here are the best places to position your CTAs:
- Above the fold (the website space or content viewable to the audience when they land on your website without needing to scroll down)
- At the bottom of the page
- Below the fold with the use of directional cues
- A case study on a suitable CTA positioning
WordPress Web Design Strategies to Audience’s Trust Conclusion
Now you can design your WordPress website in a way that’ll attract more visitors and increase your site’s trust rating. A secure and well-thought website will encourage more shoppers to avail of your products and services because they’re able to navigate and do business transactions fast and reliable. A great website saves so much time and effort, improving user experience and business reputation.