In today’s age, it’s important for businesses to have a presence online. In this article, you’ll learn the top 7 key tips to build a successful real estate website. Even for businesses that have a single storefront, that presence online can be the difference between generating business and losing customers to competitors. When it comes to real estate, the ability to browse homes online is something that many people take advantage of, whether it’s a serious look for a home or one that stems from curiosity. According to NAR statistics, 42% of homeowners in 2017 made their purchase by looking for properties online. In fact, only 17% had to contact real estate agents during that process.
Buyers make contact when they’re ready to discuss their interests. And if they’re seeing a home that interests them and they can’t find easy contact information for the realtor, they’ll move to the next home. It’s that easy to miss a sale, and the sad thing is that it’s not difficult at all to build a website that clients can interact with easily. All it needs is a website hosting, website builder, and domain name.
Key Tips to Build a Successful Real Estate Website
The following seven key steps can help to build a successful real estate website:
Domain hosting to build a real estate website
Whether you’re a single real estate agent or a larger company, your website domain name is the first step of building your online storefront and can have a significant impact on generating leads. When coming up with a domain name, a realtor must ensure that it is simple, clear, and represents your brand accurately.
Website hosting can vary based on your own needs. If the website is for a local area, for example, security measures are less of a priority than for a multinational corporation. The key is to work within your budgetary means.
Asset listing feature
Asset listing is where a realtor will add images of the properties that have been completed and are on sale, ongoing housing projects, or completed houses and sold. The property listing feature helps you to show off your proficiency. When listing your properties on the web page, make sure to choose the ones appealing to the eye. You can also add a bot that enables the user to hide and unhide properties.
Creating service pages build a real estate website
Service pages are a huge factor in generating customers online. In fact, they can pull search traffic from individuals who are already moving towards making a purchase. For example, take Allied’s household moving page. This service page makes it clear that Allied offers household moving for regular customers, and the people who find this page through a search engine are probably already looking to finalize their move. The page, therefore, is intentionally created to explain their process and to make it easy for customers to finalize their move.
To create your own service pages, it’s important to examine which services you offer and which ones are the most likely to lead to a new customer. Researching competitors or successful real estate sites can be a huge help to develop your own service pages.
Ensure your website has educational content
Make sure that you’re giving your customers the information required to make wise purchasing decisions. The information should include the importance and benefits of purchasing homes or lands in some areas. For example, people would love to own homes in developed areas. So information on crucial things like closeness to social amenities such as public schools, hospitals, halls, etc. should be included. Educative content allows your customer to know how easily they can access different facilities without too much struggle.
Add identifications build a real estate website
Credentials are important because they show how your website stands out. You should ensure that people visiting your web page acknowledge your expertise. Include any award you have earned or testimonies from your past buyers. This will make them have confidence in any content you provide. It is like creating trust with customers even before setting up a meeting. In a short credential, act as a marketing tool for the services you offer.
Analytics help you to track the behaviors and how the user has interacted with your websites. You should add analytics before you unveil your website. The importance of analytics is that it will show you every piece of data on your website every time your login. You can use widgets in your dashboard to see a certain metric. Another importance is that you can view information about any particular day by choosing the date you wish. Analytics can also help you send personalized adverts to your regular clients, depending on what the user mostly interacts with.
Testing to build a real estate website
Testing is the most crucial step in coming up with a website. Because what is the need to create something you are not sure of? Ensure that you test your website to see if everything is in place, and it is working correctly. Check whether there are any missing words, images, videos, links, etc. before launching it. Your website should also be compatible with mobile devices because most people look for online services using their mobile devices.
In conclusion, besides the constant maintenance of your website. So, you must market your website for you to generate a lot of traffic. Traffics lets you attract more people to your webpage. The more you have, the more likely your website will be successful.