7 Key Tips to Build a Successful Real Estate Website

In today’s age, it’s important for businesses to have a presence online. Learn the top 7 key tips to build a successful real estate website

By Claudio Pires
Updated on March 13, 2024
7 Key Tips to Build a Successful Real Estate Website

In today’s age, businesses need to have a presence online. In this article, you’ll learn the top 7 key tips for to build a successful real estate website. Even for companies with a single storefront, that online presence can be the difference between generating business and losing customers to competitors. When it comes to real estate, the ability to browse homes online is something that many people take advantage of, whether it’s a serious look for a home or one that stems from curiosity. According to NAR statistics, 42% of homeowners in 2017 purchased by looking for properties online. Only 17% had to contact real estate agents during that process.

Buyers make contact when they’re ready to discuss their interests. If they see a home that interests them and can’t find accessible contact information from the realtor, they’ll move to the next house. It’s easy to miss a sale, and the sad thing is that it’s not difficult to build a website that clients can interact with easily. It only needs website hosting, a builder, and a domain name.

The following seven key steps can help to build a successful real estate website:

Domain hosting to build a real estate website

Whether you’re a single real estate agent or a larger company, your website domain name is the first step in building your online storefront and can significantly impact generating leads. When developing a domain name, a realtor must ensure that it is simple, clear, and accurately represents your brand.

Website hosting can vary based on your own needs. If the website is for a local area, security measures are less of a priority than for a multinational corporation. The key is to work within your budgetary means. As a result, the top key tips to create a real estate website.

Asset listing feature for a successful real estate website

An asset listing is where a realtor adds images of completed properties that are on sale, ongoing housing projects, or completed houses that have been sold.

The property listing feature helps you to show off your proficiency. When listing your properties on the web page, make sure to choose the ones appealing to the eye. You can also add a bot that enables users to hide and unhide properties for a successful real estate website.

Creating service pages to build a real estate website

Service pages are a huge factor in generating customers online. They can pull search traffic from individuals who are already moving towards making a purchase.

For example, take Allied’s household moving page. This service page clearly states that Allied offers household moving for regular customers, and the people who find this page through a search engine are probably already looking to finalize their move.

Therefore, the page is intentionally created to explain their process and make it easy for customers to finalize their move.

To create your own service pages, it’s essential to examine which services you offer and which are most likely to attract new customers. Researching competitors or successful real estate sites can greatly help you develop your service pages.

Ensure your website has educational content

Ensure you give your customers the information required to make wise purchasing decisions. The information should include the importance and benefits of purchasing homes or lands in some areas. For example, people would love to own homes in developed regions.

So information on crucial things like closeness to social amenities such as public schools, hospitals, halls, etc. should be included. Educative content lets your customers know how easily they can access different facilities without struggling.

Add identifications to build a real estate website

Credentials are necessary because they show how your website stands out. You should ensure that people visiting your web page acknowledge your expertise. Include any award you have earned or testimonies from your past buyers.

This will give them confidence in any content you provide. It is like creating trust with customers even before setting up a meeting. In a short credential, act as a marketing tool for your services.

Add analytics key tips for real estate sites

Analytics helps you track behaviors and how users interact with your websites. You should add analytics before you unveil your website.

The importance of analytics is that it will show you every piece of data on your website every time you log in. You can use widgets in your dashboard to see a particular metric. Another important aspect is that you can view information about any particular day by choosing the date you wish. Analytics can also help you send personalized adverts to your regular clients, depending on what the user mainly interacts with.

Testing to build a real estate website

Testing is the most crucial step in creating a website. Why create something you are not sure of? Ensure that you test your website to see if everything is in place and working correctly.

Check whether there are any missing words, images, videos, links, etc. before launching it. Your website should also be compatible with mobile devices because most people look for online services using their mobile devices.

Customer testimonials and success stories key tips for real estate sites

Building trust with potential clients is essential, and there’s no better way to do so than through the voices of satisfied customers. Feature a dedicated section for testimonials and success stories, showcasing the positive experiences past clients have had with your services. Include a variety of stories, from first-time homebuyers to seasoned investors, to appeal to a broad audience.

Video testimonials can be impactful, offering a more personal and relatable insight into the customer experience. Make sure these testimonials are easily accessible, perhaps even incorporating them into your homepage or about page to ensure as many visitors see them as possible.

Utilize social proof and local expertise

In the real estate industry, reputation is everything. Enhance your website’s credibility by displaying any awards, recognitions, and affiliations with reputable real estate organizations. Certifications and professional memberships can also be highlighted to demonstrate your commitment to ethical practices and ongoing education.

Your local knowledge can be a powerful tool in attracting clients. Dedicate sections of your website to explore local market insights, such as housing trends, price evaluations, and investment opportunities. This serves to inform your audience and positions you as the go-to expert in your area, potentially boosting your SEO for local search terms in the process.

In conclusion, in addition to constantly maintaining your website, you must market it to generate a lot of traffic. Traffic lets you attract more people to your webpage. The more traffic you have, the more likely your website will be successful.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.