In this article, you’ll see seven tips to create a strong bond with your employees using the technology benefits. Latest news about the new eye-tracking technology finally emerging after 30 something years working towards advancing the Spatial Computing.
Like AR, VR, MR, XR has brought a way to much excitement to corporate and advertising worlds. I don’t think you should expect it anytime soon in a store near you, but this technology in the very near future will allow companies to effortlessly collect unconscious and intimate responses of anyone and everyone.
It’s not quite the memory tracking machine form the “Black Mirror’s” Crocodile episode, but the talks are that eye-tracking will give the companies enough power to study, model, predict and manipulate human behavior far beyond anything we’ve seen to date.
Though, before all of that happens and gets to the point of widely tested, monitored, reasonably priced and assumes the form of a user-friendly app, might we suggest building a strong bond with your customers, or in this article – employees – through the amazing tech we have available today?
Right about now digital signage is pretty much your best bet for successful employee engagement. It’s to be highly effective, very affordable and not at all creepy, unlike the eye-tracking thing. Here are the 7 steps we strongly suggest you take on your way corporate bonding
Step 1: Find professional digital signage software
Your objective here should be to understand in detail what is it exactly you need from your digital signage. Look for a company that keeps up the pace and offers beautiful modern designs and templates, soft that is easily with other technology. Use of digital displays in the workplace, such as office, plant or any production facility. So, allow for a precise data analysis thus taking the guessing part out of the decision-making process and turning it into a highly informed one.
With right digital signage you will be able to deliver your messaging to every single employee, inform, build brand awareness, boost engagement, educate, etc. Smart integrated tech will allow you to control your network, adjust messaging and deliver information to specific displays based on the received and analyzed data.
We’ve built our corporate communications on Kitcast digital signage soft. A young highly advanced company that has been with us from day one and has helped us every step of the way, starting with display installation.
Step 2: Identify the problems you can easily fix with DS and make a plan
Building a strong bond with your employees takes a lot of effort. A report issued just a few years ago by The Engagement Institute revealed a horrifying number of 450 to 550 billion dollars lost annually due to unhappy and disengaged employees.
Whether it’s lack of communication, employees that feel unappreciated and underestimated, constant scheduling mishaps, safety issues, lack of product knowledge among the staff, high employee turnover, whatever it is – identify it, and lay out a plan on how you can start filling in the gaps with your DS communication system. It has all been done before and all with amazing results.
Step 3: To get the most out of your digital signage seek professional help
Remember the famous “location, location, location”? A phrase to live by and applicable even with DS, something to think about while determining the best place to mount your screens. The suggestion here is: sit this one out and let the professionals handle everything.
They know where to place the screens will advise you on the preferred display sizes, calculate how many you might need and if there is a way to decrease cost with portable ones, etc. They can also hide the cables and make the media players unreachable to secure your DS network.
Step 4: Create strong brand awareness
Companies usually devote all of their attention to customer engagement. Leave the employees uninformed and creating an under-developed company culture in the organization. Digital signage is the perfect way to communicate your values. Explain the messaging. Educate the staff on brand history, conduct product training, etc.
The strong bond between employees and a company’s mission, because a greater understanding of the brand’s identity always leads to increased productivity.
Step 5: Create the best education and training programs
Digital signage is a powerful education and staff training tool. Nowadays it is a preferred teaching tool across many schools, universities, and educational centers. You can easily create an engaging learning environment. It has been reported that digital signage is a lifesaver for large companies and organization. Where educational programs, training, and testing are done for a very large number of employees.
DS has been highly successful with orientation programs, explaining new company policies, introducing safety rules, implementing standards, etc. Plus, statistics show a whopping 96% increase in the learning experience with video content incorporated into your DS.
Step 6: Build a clear and concise communication channel
With strategically placed screens and a great DS soft working in your favor content is the next logical step. Engagement with the right timely content will decrease employee turnover and improve morale. Research shows that engaged staff exhibits at least 20% in a productivity boost. Understanding where exactly your company is lacking informational support and addressing the problem will: Lead to less stress for your staff. Also less sick days and a decrease in safety incidents.
Step 7: Start using digital signage to publicly recognize your employee’s achievements
Digital signage is a perfect tool for employee motivation and recognition. Just a fun fact for you: Gallup report. (the study was carried out in 73 among 1.8 million employees representing 49 different industries). Clearly states that public recognition is more preferable than a cash bonus by the majority of workers.
Digital signage offers a perfect stage to celebrate employee and company milestones, recognize individual wins, display reached goals. As a result, you receive a positive work environment and builds a strong bond with employees.