7 Things To Do If Your Site Isn’t Getting Traffic
I get it, your site traffic is at an all-time low, which gives you a headache. I'd be sad, too, if I were in your shoes. But before you beat
I get it, your site traffic is at an all-time low, which gives you a headache. I’d be sad, too, if I were in your shoes. But before you beat yourself up, know this: even the most popular websites today had spells of low traffic.
The internet is quite a competitive space, with many websites competing for the same audience. If you’re struggling to attract visitors, it’s not the end of the world. You simply need to fix some things.
In this post, we’ll show you a few things you can fix to get visitors to flock back to your website.
7 Things To Do If Your Site Isn’t Getting Traffic
Before we start talking about getting traffic, it’s important to first address the real reason your site isn’t getting traffic in the first place.
1 – Revamp your web design
No matter the age, every site must have had visitors at some point. Even if it’s only a few hundred, the initial launch marketing must-have lured some people in. So, let me ask you, why do you think your first-time visitors never came back?
My guess is your site’s content/design wasn’t appealing enough.
For today’s users, if a website isn’t good enough (design and content-wise), you can bet they will never return to the site.
And that’s not even the worst part. Search engines follow human signals like time spent on site (also called session duration) and bounce rate to determine whether a site is good or not. So when they sense that a site isn’t pleasing users, they deny the site placement on their platform – the SERP.
In light of this, the first step to bringing visitors back to your site is to get web designers near me to revamp your site into something more user- and search engine-friendly.
You might want to check out web designs that attract your target niche. It won’t be practical that, as the owner of the site, you’ll pick what you think is best just because you like it. You’ll have to follow what your audience likes. So, if your target niche is the younger population, trendy and fresh web design will be best. But, if your audience is executives, a more streamlined and clean-looking web design would be suitable.
Now that your site is fixed, it is time to start bringing traffic from everywhere possible using the tips below.
2 – Optimize your Google My Business Profile
If you haven’t taken local SEO seriously, now is the time to change that. Whatever business you’re in, there are local audiences in your jurisdiction seeking your kind of products or services.
This audience group represents an untapped traffic goldmine you need to exploit. And the way to do that is through Google My Business.
Setting up a GMB profile is quite simple. Just like signing up on Facebook or Instagram. With your GMB page, people looking for your products or services can find you easily anytime they search on Google.
3 – Get listed in online directories and review sites if your site isn’t getting traffic
Online directories and review sites are where internet users go to learn about businesses that interest them.
As a business website needing site traffic, getting listed in these directories is a no-brainer, as it exposes your site to people who would not have otherwise heard about it.
Some of the most popular listing directories include:
- City Search
- And so much more
You should know that many of the directories listed above are more or less generic sites. In addition, you can search online for niche-specific directories that are peculiar to your website niche.
4 – Start gathering backlinks
Backlinks refer to site traffic coming in from other websites into your websites. If your site isn’t getting traffic, hunting for backlinks can be a wise thing to do.
Backlinks fetch your site new traffic in two ways. Firstly, it attracts visitors from other people’s web pages to your website. Secondly, it spurs search engines to rank you high on their SERPs.
There are many ways to gather backlinks for your site. But the simplest and fastest is by creating high-quality content that is link-worthy. Then, you can publish such content on your site or post it on other people’s pages as guest posts.
Additionally, backlinks help by allowing search engines to know your website’s value since you’re linked to a higher authority site.
5 – Leverage social media if your site isn’t getting traffic
Gone are the days when social media posts are only shown to one’s followers. Social media ads allow your content to be projected in front of non-followers.
If you’re seeking site traffic, all it takes is a simple Facebook or Instagram campaign to get your brand name in the faces of your target audience. The only obstacle that may stop these prospects from coming back, again and again, is if your site isn’t appealing enough.
Besides the two platforms mentioned, you can run important traffic-attracting ad campaigns on LinkedIn, TikTok, Whatsapp, Pinterest, Twitter, and many other social media platforms.
It’d also be great to know that some of these social media platforms are interlinked, and one campaign you’ll invest on one platform will be shown in another. So, it’d be best to choose where to launch your campaign so you’ll get the best out of your investment.
6 – Run paid advert campaigns
There is nothing wrong with running some good ‘ol advert campaigns. If you’re desperate for traffic, this should be up on your list of options.
With Google Ads, you pay Google to publish your website at the top of the search result pages for particular keywords. Then, whenever someone searches for a query relating to this keyword, your website will be one of the first to pop on their screen.
As you can imagine, this is a strategy that brings good results. However, if you’re serious about drawing traffic to your site, I advise you to pay for ads. It’s worth every penny.
7 – Create useful niche-specific tools and materials
You can bring traffic to your site by offering prospects something they can’t easily find elsewhere.
For example, if you’re a mortgage business website, you can offer a calculator that does certain mortgage-related calculations. You can create a free domain name suggestion tool if you’re an SEO agency. If you’re an HR-based blog, you can create a free CV template that people can download for free.
And, when you’ve chosen the niche-specific tool you’d like to offer your audience, you can try to use templates as templates can speed the process up. Watch your site traffic go up and your bounce rate at its lowest as more people spend time doing creative and useful stuff on your website. When people realize that your site is useful and that it offers something beneficial, they can spread the word around by sharing your posts and reacting on your socials.
A good example of someone who does this well is Neil Patel. The popular digital marketer has a free keyword research tool he calls Ubersuggest. This tool helps fellow marketers, bloggers, and webmasters perform simple keyword research and analysis.
How does this bring traffic to his site, you may wonder? First, many bloggers reference this tool in their blog posts, so they send their traffic to Neil’s page. Another way is when people go online to look for a free keyword research tool, they find Neil’s tool and enter his site.
Similar niche-relevant too
You, too, can create a similar niche-relevant tool for people in your industry. You can offer this tool to others in your industry for free. That way, traffic will be coming from their sites to yours.
Some interesting tool ideas include:
- Calculators, e.g., freelance rate calculator
- Planners, e.g., a to-do list for remote workers
- Templates for something, e.g., business proposal template
- Generator for something, e.g., business name generator