With 800 million daily active users, TikTok is the fastest growing social media platform. If you are a business owner, TikTok marketing can be a great option, as there’s relatively little competition on the platform. The problem is, if you are new to TikTok, you might not know how to use it to establish the right strategy to market your business. We’ve created a guide containing 7 powerful TikTok master marketing ideas that will help you reach a wider audience and take your business to the next level.
Work with Influencers
TikTok influencers have huge followings, and the platform’s dynamic video format allows them to demonstrate the brands they represent easily. As with all influencer marketing, the key is to find influencers whose followers match your target audience.
In other words, for TikTok influencer marketing to be successful for you, you must appeal to the platform’s demographic, i.e., Gen Z. The largest group on TikTok are people aged between 16 and 24 who comprise more than 40% of the total user-base. So, for instance, if you sell fashion accessories to teens and tweens, influencer marketing is perfect for you. However, if you sell baby gear, TikTok marketing is probably not a wise choice.
Create Interesting Videos
The videos on TikTok can be up to 60 seconds long, which means you don’t have much time to grab the audience’s attention. So, try to create interesting, visually-appealing videos, and whatever you do, never post blatant ads.
Also, pay special attention to your descriptions. They should clearly state what your video has to offer its audience and tease and urge people to comment. Crafting a good description is important from an SEO aspect as well, i.e., it lets TikTok know what your video is about when the platform indexes your clip. Don’t forget to incorporate relevant keywords in your descriptions but be sure they make sense.
Use Relevant Hashtags
Like other social platforms, people on TikTok use hashtags to search for videos and catalog their clips. Hashtags offer many branding benefits, such as helping you get more followers, amplifying your content’s reach, and identifying competitors.
However, even though including relevant hashtags might be a good idea, you should stay away from the most popular generic ones. If you want your videos to stand out in the sea of TikTok content, focus on slightly less popular categories. Think about which hashtags would make your clips appear to the most relevant consumers to your marketing campaign.
Oh, and one more thing – TikTok is not Instagram, so make sure not to use 20 hashtags in every video you post.
Use TikTok Effects To Master on Marketing
With so many videos shared on TikTok every day, you must find a way to rise above the rest. And the best way to do this is by using TikTok effects. The platform offers many effects under the Effects tab, categorized into New, Trending, Interactive, Beauty, Editing, Funny, Animal, and World categories. Many of the effects use AR technology, so you can make it seem as though you are interacting with virtual items or change your appearance.
TikTok also includes a green screen effect, which allows you to replace the video background with an image of your choice and background music, which you can add to your videos, filters, and voice effects.
Blend in Promotional Content
As we already mentioned, TikTok’s demographic resents ads, so you need to find a way to balance the types of content you share on the platform. The majority of your videos should be made to inform and entertain your audience. Still, once you’ve built a solid following and credibility, you should be able to blend in branded content.
Many brands find that the best form of advertising is videos showing real people using your products. You can also show off your products with a fun video demonstration. If you can find a way to get your customers to share videos of themselves interacting with or using your products, you will likely get a high buy-in.
Use TikTok Ads To Master TikTok Marketing
As with other social media networks, TikTok ads can help you reach lots of users. The platform offers exact targeting, so you can ensure that your ads are reaching the users that would be interested in your product. TikTok offers 4 different types of ads:
- Infeed native ads are most similar to Snapchat or Instagram story ads. You can add an ‘order now’ button or a site link on the ad.
- Branded lenses bring 3D objects, face filters, and more users to choose from to enhance their content.
- Hashtag challenge ads. Instead of trying to make your own hashtag challenge go viral. You can use promoted hashtags to target specific consumers and get more engagement.
- Brand takeover ads use a combination of videos, images, and GIFs, that link to a hashtag challenge or a landing page.
Just like other social platforms, TikTok rewards frequent posting and user engagement. The more videos you post to your account. The easier it gets for people to find your account and start following you. On the other hand, you should be careful not to overpost. It’s okay to be an active user. But posting too much content could annoy your followers and cause them to unfollow you.
When it comes to engagement, comments are the best way to achieve it. TikTok ranks comments by the number of likes they get, so are sure your comments are meaningful. At the same time, please look at other people’s videos and leave comments on them.
Final Thoughts To Master TikTok Marketing
TikTok is different from other social platforms. So it might take some time for you to figure out how it works. However, once you get it. It can prove to be a successful marketing channel for your business. Allowing you to reach a big number of people at a relatively low cost and gain a competitive edge.