With 800 million daily active users, TikTok is the fastest-growing social media platform. TikTok marketing can be a great option if you are a business owner, as the platform has relatively little competition. The problem is, if you are new to TikTok, you might not know how to use it to establish the right strategy to market your business. We’ve created a guide containing seven powerful TikTok master marketing ideas to help you reach a wider audience and take your business to the next level.
Work with Influencers
TikTok influencers have huge followings, and the platform’s dynamic video format allows them to demonstrate the brands they represent easily. As with all influencer marketing, the key is to find influencers whose followers match your target audience.
In other words, for TikTok influencer marketing to succeed, you must appeal to the platform’s demographic, i.e., Gen Z. The most prominent group on TikTok are people aged between 16 and 24, who comprise more than 40% of the total user base. So, for instance, if you sell fashion accessories to teens and tweens, influencer marketing is perfect for you. However, TikTok marketing is probably not a wise choice if you sell baby gear.
Create Interesting Videos
The videos on TikTok can be up to 60 seconds long, so you don’t have much time to grab the audience’s attention. So, try to create engaging, visually appealing videos, and whatever you do, never post blatant ads.
Also, pay special attention to your descriptions. They should clearly state what your video offers its audience and tease and urge people to comment. Crafting a good description is also important from an SEO aspect, i.e., it lets TikTok know what your video is about when the platform indexes your clip. Don’t forget to incorporate relevant keywords in your descriptions; make sure they make sense.
Use Relevant Hashtags
Like other social platforms, people on TikTok use hashtags to search for videos and catalog their clips. Hashtags offer many branding benefits, such as helping you get more followers, amplifying your content’s reach, and identifying competitors.
However, even though including relevant hashtags might be a good idea, you should avoid the most popular generic ones. If you want your videos to stand out in the sea of TikTok content, focus on slightly less popular categories. Think about which hashtags would make your clips appear to the most relevant consumers to your marketing campaign.
Oh, and another thing—TikTok is not Instagram, so do not use 20 hashtags in every video you post.
Use TikTok Effects To Master Marketing
With so many videos shared on TikTok daily, you must find a way to rise above the rest. And the best way to do this is by using TikTok effects. The platform offers many effects under the Effects tab, categorized into New, Trending, Interactive, Beauty, Editing, Funny, Animal, and World categories. Many of the effects use AR technology, so you can make it seem as though you are interacting with virtual items or changing your appearance.
TikTok also includes a green screen effect, which allows you to replace the video background with an image of your choice and background music, which you can add to your videos, filters, and voice effects.
Blend in Promotional Content
As we already mentioned, TikTok’s demographic resents ads, so you need to find a way to balance the types of content you share on the platform. Most of your videos should be made to inform and entertain your audience. Still, once you’ve built a solid following and credibility, you should be able to blend in with branded content.
Many brands find that videos showing real people using their products are the best form of advertising. You can also show off your products with a fun video demonstration. If you can get your customers to share videos of themselves interacting with or using your products, you will likely get a high buy-in.
Use TikTok Ads To Master TikTok Marketing
As with other social media networks, TikTok ads can help you reach many users. The platform offers exact targeting, so you can ensure your ads reach users interested in your product. TikTok offers four different types of ads:
- Infeed native ads are most similar to Snapchat or Instagram story ads. The ad should include an ‘order now’ button or a site link.
- Branded lenses bring 3D objects, face filters, and more users to choose from to enhance their content.
- Hashtag challenge ads. Instead of trying to make your hashtag challenge go viral. You can use promoted hashtags to target specific consumers and get more engagement.
- Brand takeover ads combine videos, images, and GIFs to link to a hashtag challenge or a landing page.
Be Active: Tips To Master TikTok Marketing Guide
Just like other social platforms, TikTok rewards frequent posting and user engagement. The more videos you post to your account, the easier it is for people to find your account and start following you. On the other hand, you should be careful not to overpost. It’s okay to be an active user. However, posting too much content could annoy your followers and cause them to unfollow you.
Comments are the best way to achieve engagement. TikTok ranks comments by the likes they get, so make sure your comments are meaningful. At the same time, please look at other people’s videos and leave comments on them.
Experiment with User-Generated Content
Encouraging user-generated content (UGC) is an effective way to increase engagement and authenticity. Create campaigns that motivate your audience to create and share content related to your brand. UGC not only provides you with a wealth of content but also fosters a sense of community and trust among your audience.
Showcase Behind-the-Scenes Content
Behind-the-scenes content offers a glimpse into your brand’s personality and operations. Share snippets of your creative process, team members, or day-to-day activities. This transparency humanizes your brand and builds a deeper connection with your audience.
Cross-Promote on Other Platforms
Leverage your existing social media presence to drive traffic to your TikTok account. Share your TikTok videos on platforms like Instagram, Twitter, and Facebook to reach a broader audience. Cross-promotion increases your TikTok followers and reinforces your brand’s message across multiple channels.
Keep Up with TikTok Updates
TikTok is constantly evolving, with new features and trends emerging regularly. Stay updated with TikTok’s latest changes and adapt your strategy accordingly. Follow TikTok’s official blog and social media channels to stay informed about new tools, features, and best practices.
Final Thoughts To Master TikTok Marketing: Guide
TikTok is different from other social platforms. So it might take some time to figure out how it works. However, once you get it. It can prove to be a successful marketing channel for your business. It allows you to reach a large number of people at a relatively low cost and gain a competitive edge.
