Know the top 7 types of branding videos to inspire your next marketing campaign. Branding videos—videos produced or sponsored by a company or brand are an effective medium for visual communication. These kinds of videos don’t specifically advertise or promote your brand. Instead, they strive to convey the human aspect of your organization by informing people about its principles, corporate culture, and the things that are important to you—all of which are becoming more and more significant to today’s consumers.
Research shows that 77% of consumers prefer to do business with brands that share the same values as they do. In addition, 84% of people have been persuaded to purchase after watching a brand’s video.
But what makes a good branding video? In this post, we’re sharing 7 types of branding videos that will inspire your next marketing campaign.
1 – Branding Videos: Origin Story Videos
If customers are aware of your brand’s values and principles, they are more likely to be receptive to it. An origin story video, or a video that narrates the birth and history of your brand, is the best approach to convey these values. In addition, it establishes a strong connection between your audience and your brand by introducing viewers to the essence of your company.
And for instance, if you run a video production company in Dubai, you can produce original stories such as an animated movies, founder interviews, archived photos and videos, short documentaries, etc.
2 – Company Culture Videos
Other branding videos to inspire your next marketing campaign are videos on a company culture that emphasize the immaterial principles underpinning how your business operates and are essential for attracting highly-skilled employees. According to research, more than 75% of job applicants consider an organization’s culture before applying for a position.
Interviewing your most enthusiastic staff members is one of the best strategies to develop corporate culture. Employees make the ideal brand ambassadors since they are the most familiar with your company’s values.
3 – Branding Videos: Product Videos
As the name implies, product videos assist companies in introducing their products to their audience. In addition, you can use product branding videos to promote your brand and highlight your products’ features and advantages.
Your product videos should ideally have a charismatic and dynamic host who will enthusiastically discuss the product. If possible, consider including an influencer or brand ambassador to increase the authority and credibility of your product videos.
4 – Explainer Videos
If your goods or services are difficult to understand, making explainer movies is the best option. More than 95% of consumers say that explainer videos have helped them understand more about a certain product or service.
Explainer videos are often placed on a website’s home page, a landing page, or a prominent product page and provide information about the goods or services to visitors at the top of the sales funnel. They can help create brand awareness and generate leads.
5 – Branding Videos: Testimonial Videos
Consumers frequently want to know what other customers have to say about their experiences when making a purchase. In fact, over 65% of shoppers are more inclined to buy a product after discovering favorable social proof.
Videos of client testimonies assist brands in demonstrating their influence on consumers’ lives. The objective is to hear a client describe how utilizing your goods or services assisted them in resolving a problem they were facing.
6 – Animated Videos
Other types of branding videos to inspire your next marketing campaign are video and animation, which have endless possibilities for telling your brand’s story. Animated videos convey the message through drawings, pictures, or graphics. They can be quite captivating since they offer striking images and excellent storytelling.
Animation is capable of simplifying concepts and expressing them in a visually appealing fashion, especially when your featured topic is abstract.
7 – Branding Videos: Behind-the-Scenes Videos
A recent Livestream survey in collaboration with New York Magazine found that nearly 90% of people will watch a video if it includes BTS content.
BTS videos offer viewers a peek inside the parts of your company and its operations that aren’t generally publicized or advertised. And as a result, they are a great tool for establishing a strong relationship with your audience and increasing customer trust. The more you involve your customers with BTS content, the more invested they become.
Final Thoughts
Now that you know the different branding videos you can create, you are prepared to create your own. However, keep in mind that producing a single video is not enough. To gain momentum and maximize the effectiveness of your branding strategy, you must continue regularly producing new branding videos.
There’s no need to overburden yourself, though. Instead, create the branding videos you are most comfortable with, then gradually scale your video production.
