Pictures and colors are more appealing than plain old words. We’ve all witnessed how young children are more attracted to colorful objects. And you must have also noticed that something that engages your mind visually leaves a lasting impression. So, in this fast-paced society, businesses are focusing on grabbing consumer attention as quickly as possible. If you’re wondering how a bunch of pictures and statistics can convert visitors to customers and increase your return on investment (ROI), the following will make it clear for you.
Visuals are a great way to make an instant impact on a broader audience. Not only are they effective, but also efficient. Information can be gathered at a glance. And because data is often portrayed in a simple format, it is easy to understand and can overcome language barriers. Most importantly, this is a generation that thrives on enjoyment. Visual materials are relatively more aesthetically pleasing, therefore bringing more pleasure.
40% of customers respond better to visual information. Businesses are now implementing more visual content in their marketing campaigns. Converting textual information into visual presentations has helped to generate more traffic. Elements such as charts, graphs, clip art, electronic images, videos, etc. are utilized to convey ideas and information.
Ways that visuals impact your ROI
1 – Grabs people’s attention
Visual content is processed faster than text. Your logo is usually the first aspect of your business that a customer encounter. A professional logo design can attract people to your website and inform them about your cause. Plus, it’s a simple way to add visual interest to your page.
More importantly, without even reading the content, a visitor will form an opinion about your website based on its design, color scheme and layout. An attractive and clean site can make a significant difference in a customer’s online experience. What a customer sees and experiences is directly linked to your brand. Easy to use designs help to influence a user’s decision-making process and increase the prospects of the lead converting into a sale.
2 – Connect with the customer
Pictures and drawings are a form of communication. It’s a way to engage with customers, build brand awareness, and affect their decision-making process. Visual content communicates and appeals to a person’s emotions. Once you can influence a person, the ball starts rolling. More views equate to more reads, more clicks, more shares, and more inbound links. Yes, these all contributing factors for a growing business.
Remember, the more engagement there is, the greater the virality. And the more people that view your post and get acquainted with your brand, the higher your ROI.
3 – A fast and easy way to consume information
While reading a text, the brain needs to process letters, join them to form words, then sentences, and lastly into paragraphs. On the other hand, it takes merely 13 milliseconds for the brain to process an image. Infographics is a simple, immediate way to provide information. So, using visuals takes precedence in transferring data to customers in the form of pie charts, line graphs, statistics, colorful icons, eye-catching fonts, etc. Keep in mind that users can recall what they’ve seen a lot better than what they hear or read. People can remember only 20% of what they read and a mere 10% of what they hear. However, not surprisingly, they can retain 80% of what they see.
4 – Visuals as ads
Images that are displayed above articles or posts written on sites like Facebook, Twitter, and LinkedIn can act as an advertisement. They can entice viewers to click and consume the content you’re sharing. It’s also an easy way to give people a clear idea of what the content is about. When a person knows what to expect, it not only saves time and effort but holds the attention of the reader. Similarly, visuals can also be used to create curiosity. They help to allure and engage browsers initially, and as prolonged interaction continues, a satisfied visitor translates to a devoted customer.
5 – Customers will remember your brand
People tend to associate color and images with power and success. Research has shown how the mind associates color with experiences. Red and yellow trigger a “remember this” response, while greens create a calming effect, and blues connect with success. Visuals that impress or logos that stand out are what people tend to remember. If someone forgets who you are, it’s the same as if you don’t exist. A customer who has a satisfactory and memorable experience with a company during the first interaction will be encouraged to return for repeat purchases or services later so, increasing the ROI.
6 – Call customers to action
Visual content is a great way to connect emotionally with an audience and ROI. When a company aims to attract and interact with people, it’s vital to include CTA (call to action) buttons to increase the prospects of further interactions. Whether it’s on a webpage or blog post, the purpose of a CTA is to motivate users to perform an action, such as clicking on a link, leaving a comment, or subscribing, before their attention wanes.
Again, the design, color, and location of a CTA must grab the user’s attention to continue their journey of becoming a customer. Elements that improve a customer’s experience will have a positive impact on the business. And they are more likely to share this with others.
7 – Create more traffic and leads
When the brain has to process too much information, it gets bored and loses interest. Showing customers rather than telling them things gets the point across in a more captivating way. It clarifies the situation while simplifying the process of getting the message to the brain. In fact, large blocks of text or text that were too small were some of the reasons that led people away from websites. On the other hand, good visual content was able to increase traffic. Utilizing share-worthy visuals helps to build credibility, thereby encouraging a well-founded audience base.
If your website entices, entertains, and captivates, more people will want to view and interact with your brand. As the number of subscribers and followers increases, an increase in sales is sure to follow.
The impact of visuals on an online marketing campaign and ROI is undeniable. As an entrepreneur, you should not overlook the benefits of implementing them in your marketing campaign. Applying the right visuals is a great strategy to increase traffic, expand online visibility, and improve conversions among B2B businesses.
Andrea Bell is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs.
Find her on Twitter:@IM_AndreaBell