As you might already know, social media can be a major source of the traffic to your website. But getting people to visit your site through social media can be challenging, especially if your budget is tight. In this article, we’ll share 8 social media tactics to attract more traffic to your site.
The more solid your presence on social media, the more you can rely on steady traffic to your website. So, if you are in search of some awesome social media tactics that will help you drive traffic to your site, take a look at our list of some of the most useful tips that will help you convert visitors into leads.
Research Your Competition
Social media is a challenging world, so before you plunge into posting sessions, it’s worth trying to get insights into your competition.
You can leverage social media analytics tools to get an idea about how your competitors are doing. Try to figure out what their most engaging social channels are, when they are most active during the day, what type of content they publish, how often they respond to comments, etc.
Conducting a competitive analysis can help you gather key performance metrics of your competitors’ posts and give you an idea of how you can strengthen your own social media presence.
Consistency is the key to building a loyal following. The more consistent you are with your posting on social media, the more likely you are to be seen.
Using a social media calendar can help you create a posting schedule and get a clear overview of your posting tactics and habits.
In addition, you should ensure that you know roughly how much to post to each social platform and at what times. Research suggests that this is the optimal number of posts on the most popular social channels:
- Facebook: one post a day
- Instagram: 1 to 2 posts a day
- Pinterest: about 11 pins a day
- Twitter: 15 Tweets a day
- LinkedIn: one post a day
Focus on Visual Content: Social Media Tactics to Attract Traffic
When it comes to social media, first impressions are essential. According to Buzzsumo, social posts with images receive 2.3 times more engagement than those without.
That’s why you need to invest time in creating visual content that speaks volumes about your brand and your products. Use high-quality photography, well-designed layouts, and vibrant colors to create visual content that tells stories and delivers to the point information. Make sure your visuals are original and unique and they won’t go unnoticed.
Never Stop Engaging
One of the key aspects of social media management is keeping your audience engaged. Statistics say that only 11% of people receive replies from brands on social media and that
1 in 3 people will go to your competition if they feel ignored.
Of course, this doesn’t mean that you have to be available 24/7, but you do have to make an effort to provide a good customer experience. And oftentimes, that simply means responding to customer questions and concerns.
Work on Your SEO: Social Media Tactics to Attract Traffic
If you are looking to boost your social media traffic, optimizing your social content for SEO can have significant benefits. Research has shown that, on average, more than 70% of searches lead to a page one click. This figure decreases significantly when it comes to pages two and three, which get less than 6% of clicks!
Integrating SEO best practices into your social content can help you improve your visibility, boost traffic, strengthen your brand’s authority, and connect with your audience.
SEO optimization (i.e. better rankings) can also help you increase buyer persuasion. Studies have found that nearly 90% of people looking to buy a product turn to search results before making their final purchase decision.
Run Contests and Polls
Contests, giveaways, and polls are a fun way to engage your social media audience. Besides indulging your audience to like, share, follow, and talk about you, these activities also make them aware of your site, products, and brand.
Instagram is one of today’s best platforms to connect with your audience. You can go live, create polls in your stories, and use hashtags. Most importantly, you can create links that link to your website. You can also use Twitter Q&A or Twitter polls to interact with your audience and know their opinions.
Collaborate with Influencers: Social Media Tactics to Attract Traffic
The days when companies could use their influence to convert potential consumers through paid ads or other marketing strategies are long gone. Social media has changed that, which is best evidenced by the surge of influencer marketing.
Today, people no longer turn to brands to inform them about what they need or want. Instead, they look to other people whose expertise and influence in a certain niche or industry is valued.
The reason for this is simple: people respond better when being addressed directly. As opposed to being served ads by a faceless business. So, if you want to attract more visitors and boost your conversion rates, you’ll need to tap into influencer marketing.
Join Community Groups
Social media groups are a great way to approach groups of like-minded individuals interested in your business and then turn those groups into a steady stream of traffic for your site.
There’s an abundance of community groups that cater to various niches, many of them boasting thousands of members. Conduct a search of the group section for keywords related to your industry and you will find many great groups you can join.
Once you are a member, you can start interacting with other members of the group. However, don’t read the group’s rules before you begin promoting your brand. Even if you can’t promote your links directly, you can get the word out about your business. By taking part in conversations and providing tips in the comment section.
When you build a community, you’ll create loyal followers that will return to your website again and again.
Increasing social media traffic happens when you build relationships and engage on each network. Social media marketing strategies take time to come into effect but if you are patient enough, you’ll definitely reap the benefits in the long run.
Following these 8 tips will help you get people to your social profiles and ultimately to your site.