9 Web Elements That Could Improve Your eCommerce Conversion

Shop is getting the traffic, but not sales. In this article, you'll see nine web elements that could improve your ecommerce conversion.


Have you ever wondered why despite deploying costly digital marketing campaigns such as Google Adwords, paid social media ads, or optimizing your website’s SEO, it seems it does not reflect in the top line? The online shop is getting the traffic, but it is not translating into sales. In this article, you’ll see nine web elements that could improve your ecommerce conversion.


As a result, your website is likely missing out on the conversion department. Do not fret! This article would tackle user experience (UX) and how it impacts the website’s likelihood of converting traffic into a purchase. Here are eight web elements that could improve your e-commerce conversion.

1. All about UX to Improve Your eCommerce Conversion

UX is the entire customer journey navigating throughout your website. It captures a user’s general feeling and insight when interacting with your shop. Ultimately, the goal is for the website to be straightforward, provide the solution, and be user-friendly. The UX should offer the convenience that translates to purchase or service availed. In addition, the website should encourage patronage and frequency for a steady stream of income for the business.

2. Analyze heatmaps and call-to-action buttons on your site

Seek a software solution or a third-party web design service to implement a tool that can visualize and interpret the user interface on your page. For example, heatmaps are an excellent way to identify and assess call-to-action (CTA) buttons that are essential and frequently clicked. In addition, the scroll depth feature identifies how many percentages of your visitor scrolls throughout your website to improve your eCommerce conversions. 

It is essential because you will be able to identify whether the visitors dwell or even reach the part of your critical and high-ticket button. Tracking scrolling behavior can lead to UX improvement that can positively impact sales. Most importantly, heatmaps and scroll-tracking can figure out precisely at what point cart abandonments occur.  

3. Eliminate friction to Improve Your eCommerce Conversion

Increased page views and dwell time on a page that does not translate into a conversion signifies friction. Friction areas are hindrances to conversion on your website. In addition, possibilities may include overly descriptive text or a lack thereof, confusing photos, design distraction, a complex form, hidden charges, or a complicated payment method.

There can be a hundred reasons, but ultimately, frictions must be eliminated. An effective way is to seek the help of an online reputation management agency to examine user behavior and identify drop-off points on your website. What is making them leave?

Use an excellent assessment tool like an AI chatbot. These chatbots can be a pop-up at crucial points in your site. So, they can be of assistance to frequently asked queries to improve your eCommerce conversions. In this way, friction points are identified and will be corrected.  

4. CTA button placement is everything

CTA buttons may be the simplest web design element but overlook it. It is best practice to place them where users can conveniently see them. The placement must follow the natural path the users do when navigating a website. Scrolling behavior and heatmaps will be able to identify these. 

5. Select CTA designs and colors that encourage conversion

One vital element in colors and design is using the brand colors to influence credibility and cohesiveness. In addition, contrast and visibility are the two key points. CTA buttons must stand out and should be in contrast to the page color. The moment it loads, the CTA must catch the buyer’s eye for the ecommerce conversions. 

6. Create CTA headlines that are compelling

Headlines and CTA copy must draw emotion from the buyer. Moreover, CTA buttons must appeal in such a way that customers would want your product. It must create urgency and demonstrate scarcity like “last three pieces!”. “50% off, or buy one, get one for today” In this way, users are encouraged to convert now more than ever.

7. Ensure speed and image optimization

The biggest hurdle to conversion is high load time. We live in a fast-paced world, and we want things quick. Poor website performance also is attributed to large image files. Seek assistance from tools that check the speed of the website and image optimization. Regular online customer journey checks are also a good practice to check the UX and viability of your website.

8. Back to basics: Readability to Improve Your eCommerce Conversion

The basic details like font size, color, quantity, and spacing greatly influence conversion. Users and browsers must be able to understand the content, offerings, and CTA. The adage, less is more holds in this situation. Make sure the website is not overwhelming and messages are clear.

9. Utilize straightforward web forms

Again, less is more, and the goal is to eliminate friction. So, make sure purchasing web forms are seamless, easy to understand and do the job.

Final Takeaway

Ultimately, the end-all and be-all is to lower the bounce rate and cart abandonment and increase conversion. These web elements are critical points to ponder on that influence web design and ease of navigation. Finally, the success of increased conversion rates lies in an impeccable UX and consistent testing and analysis.